Design Hacks

The Ultimate Guide To Facebook Video Ad Specs 2022

Ever notice how Facebook video ad specs change ever so frequently? It may seem like Facebook wants to keep digital advertisers on their toes by launching new ad formats and regularly revising the dimensions and specs.

Like it or not, it’s important to keep up with these updates to showcase your product, services, and brand to your audience in the best possible way.

In this article, we’ve compiled all the Video Ad specs so you can capture your audience and tell your brand story with ease. Keep reading for the latest Face Video Ad specs and how to optimize your content strategy.

Types of Facebook Video Ad Specs

Facebook Feed Video Size

facebook video feed size

This is the most common video type you’ll see while browsing on Facebook.

• Aspect ratio: 1:1 for desktop or mobile; 4:5 for mobile-only ads.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: Between 1 second and 241 minutes.

In-stream Video

Facebook In stream video size

These are non-skippable videos that act as an interlude to the main video.

• Aspect ratio: 16:9 or 1:1.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: 5 seconds to 10 minutes. Only the first 15 seconds of your ad will be shown in the preview.

Instant Article Videos

Facebook Instant article size

Your ad will appear when your target audience views any instant article on their mobile devices.

• Aspect ratio: 16:9.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4 GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: 1 second to 241 minutes.

Facebook Story Ads

Facebook story ads size

Images, videos, or a combination of both forms may be used as ads in Facebook stories.

• Aspect ratio: 9:16.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4 GB

• Facebook story size: At least 1080 x 1080 pixels.

• Facebook story ad length: 1 second to 2 minutes. Note that playable video ads are limited to 16 seconds.

Marketplace Videos

Facebook marketplace video ads

The biggest benefit of advertising on Facebook Marketplace is that you can reach out to people who are looking to buy anything.

• Aspect ratio: 4:5.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: 1 second to 241 minutes.

Native, Banner, and Interstitial Ads

facebook native, institutional and banner ad size

This enables you to use Facebook’s audience targeting features even when you’re not on the platform.

• Aspect ratio: 9:16.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum file size: 4 GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: 1 second to 2 minutes.

Carousel Video

facebook carousel video

When presenting your products and services using several videos and images, Facebook carousel ads are ideal.

• Aspect ratio: 1:1.

• Facebook video ad format: MP4, MOV, or GIF.

• Maximum video file size: 4GB

• Facebook video ad size: At least 1080 x 1080 pixels.

• Facebook video ad length: 1 second to 240 minutes.

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