Social media management can be a daunting task, but with the help of the right tools, it can become much easier. In 2022, businesses have a number of different social media management platforms to choose from, but the two most popular ones are Hootsuite and Sprout Social.

In this blog post, we will compare Hootsuite and Sprout Social, understanding their pros and cons. After looking at each tool’s feature set, pricing, and ease of use, we will find out which one is the best to simplify your social media workflow.

Related: Hootsuite vs Buffer: Which Is the Better Social Media Management Tool?

Hootsuite vs Sprout Social: Features

Both Hootsuite and Sprout Social offer a bunch of features to manage social media platforms. You can easily schedule your posts, optimize your timings, and keep a track of your social media activities. Let’s look at some of the top features and the difference between Sprout Social and Hootsuite.


1. Feed management

In Hootsuite, you will find a single dashboard with multiple columns to control information displayed in each feed. You can build a separate feed for each of your social media accounts and add specialized filters for each of them.

Sprout Social aggregates postings into a single feed. By selecting and unchecking filters, you can tailor the information you want to see. You can also switch to a network-specific view with a single click. Both platforms let you interact with your feed and comment quickly.

2. Content Calendar

Hootsuite and Sprout Social both offer all the latest publishing and scheduling tools. You will also find features like bulk scheduling in their content calendar, where you can also automate your post timings. You can upload and schedule your files in one go. Both of them have proprietary algorithms to help you manage the target audience and get the best engagement.

3. Collaboration

Both Hootsuite and Sprout Social allow team members to collaborate on projects. In Hootsuite, there are three roles to assign: super admin, admin, or default. You can apply one of the three authorization settings to an entire team if you wish to control employee Hootsuite accounts. There is also the option to assign who can reply to social media queries.

Sprout Social has similar administrative features, including role-based permissions and multi-step publishing approval. Users can also allocate any post in the feed to a person or team by tagging it as a task. There are three categories of tasks: general, sales lead, and support. Under the Task tab, you can see open and completed tasks.

Hootsuite vs Sprout Social: Ease of Use

Both the platforms rank fairly well in ease of use. Sprout Social, however, is the clear winner offering a slightly better user interface for beginners. Hootsuite may be considered slightly more complicated. However, as someone completely new to the digital marketing world, both platforms can be considered difficult to use because of too many features. It might take you a while to get a hang of all the features and how you can use them to grow your business or brand.

If you are also looking for great customer support, Sprout Social is the winner.

Hootsuite vs Sprout Social: Pricing

Hootsuite has four pricing categories to choose from, namely Professional, Team, Business, and Enterprise. Only one user is allowed on the professional plan, which allows you to schedule several posts in advance for up to ten accounts. It also provides a social inbox for responding to clients and offers free app integrations.

In the Team plan, 3 people can manage up to 20 accounts, and in the Business plan, you can accommodate 5 people with 35 accounts. You can add more team members with the Enterprise and ask for the price quote.

Is Hootsuite free?

No, there are no free plans available with Hootsuite. However, there is a 30-day trial. Once that is over, even the basic plan limits your post boost spending to $500 and excludes advanced features like customizable reports and a content library. Special add-ons, such as social listening and ad campaign management, are available at the top two tiers.

Sprout Social has three pricing tiers- Standard, Professional, and Advanced. But, instead of charging annually, they charge per user per month. The Standard platform includes up to five social profiles for scheduling, as well as a social CRM (Customer Relationship Management) and review management for reading and responding to customer evaluations. You’ll need to subscribe to a higher package if you want competition reports, optimal send time scheduling, or advanced reporting.

Is Sprout Social free?

No, the social media platform is not free. But it offers a 30-day trial pack for each plan.

Despite being rather expensive for new business owners, both platforms have several hidden charges. The actual price often turns out to be way more than what is initially revealed. Hootsuite and Sprout

Hootsuite vs Sprout Social: Are they right for you?

So, which one is the best for you? HootSuite is a fairly simple platform that is easy to use. It offers a variety of features, including scheduling posts, tracking mentions, and analyzing data. However, its reporting capabilities are not as in-depth as Sprout Social. Even though Sprout Social does show some great features, it is extremely expensive for small businesses. You can check out Hootsuite alternatives that can offer more features for similar pricing.

After knowing the difference between Sprout Social and Hootsuite, you can decide on the best social media scheduler. If you are looking for ease of use, cool features, and great pricing- we have something even better!

Try Simplified. The Free Forever Plan offers almost every feature that Hootsuite and Sprout Social provide.

Schedule TikTok posts and bulk schedule Twitter posts in less than a minute. From premium templates for socials to a complete content calendar, you get it all! You can add all your team members and collaborate easily without any hassles. What’s more? Write amazizing content and catchy headlines using the AI copywriter.

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