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YouTube Channel Branding 101: Ultimate Guide To Get Started

Branding on YouTube

According to a study by Google, around 70% of viewers have bought from a brand after seeing it on YouTube. With countless content creators trying to make a lasting impression, the need for impactful YouTube channel branding is now more important than ever. Without a doubt, it is a remarkably successful media platform and search engine for any consumer – the site where entertainment meets information. Additionally, video content can provide your business with long-term global discoverability, making it way better than marketing with any other disposable social media algorithm!

So, where do you get started? What elements of branding on Youtube channels should you follow to connect with your audience? Moreover, what common mistakes should you avoid? Let’s find out!

Importance of Branding your YouTube Channel

YouTube on laptop and mobile
(Source: New York Times)

YouTube is used by 55% of marketers, making it the most used video channel for video marketing”Social Media Examiner, 2020

Optimizing your online presence is one of the essential goals in branding for any industry influencer. Whether you are establishing your brand identity or directing your audience to this video platform, it all relies on your voice. Moreover, YouTube marketing doesn’t have to be content for entertainment purposes. Use your profile to provide a reliable source of information for your target audience to discover. For example, create your ‘personal brand‘ on YouTube or make infomercials for any creative niche!

In short, gather your brand elements (palette, logo, typography, etc.) and ensure your YouTube channel branding is consistent and cohesive.

Related: Unique Ways To Use Video Marketing In Building Your Brand

4 Main YouTube Channel Branding Elements

1. Profile Picture

YouTube Studio set-up
(Source: YouTube Help)

The most fundamental piece of branding on YouTube channels is your profile picture, otherwise known as channel icon. This will help help your audience spot you more easily via your channel page, comments, and search results. As for businesses and brands, feel free to opt for your official logo and tweak it according to your design needs!

Ideally, images should be within a square dimension of 800x800px, or round render at 98x98px.

Related: How To Be More Inclusive While Designing Brand Identity

2. Banner Image

youtube channel art

A banner image, also known as ‘channel art,’ gives anyone visiting your YouTube channel a taste of your brand personality. Since it forms the header of your profile, a helpful design tip would be to opt for colors that complement your profile picture and overall aesthetic.

Remember to keep your dimensions within 2560x1440px for an optimal visual experience on all devices!

3. Channel Description

youtube description
(Source: Unbox Therapy)

Now it’s time to put on your literary hat and tell everyone your story in the channel description or ‘About’ section. Including a brand summary, along with relevant social links, will assuredly help your audience get an idea of what you have to offer. Additionally, you can also inform people of your upload schedule and catch up accordingly. For example, ‘New videos every Monday, Wednesday, and Friday. Stay tuned!

Need to boost your Youtube marketing game? Make use of this space to add important keywords, like ‘lifestyle brand’ or ‘fitness expert,’ to help you show up in searches!

4. Channel Trailer

(Source: thomreads channel trailer)

In the layout tab, you can shine a spotlight on your YouTube video branding through the magic of a channel trailer. In addition to this, YouTube gives you the option to display a different video depending on the viewer’s subscription.

  • For people who haven’t subscribed: Create a good first impression for a browsing user using a [preferably mini] trailer to show them what you create. It can also encourage them to subscribe right away!
  • Featured video for returning subscribers: This section of the video spotlight allows you to display any video from your channel. For instance, your most popular upload, your latest video, or perhaps an announcement about upcoming events!

Remember to make your channel trailer description authentic and representative of your brand personality. After all, it’ll be displayed right on top of your channel features!

Common YouTube Video Branding Mistakes to Avoid

Even the most popular brands can fail to retain viewer attention when it comes to YouTube channel branding. Keep a note of these three common mistakes to make sure yours is a spot-on visual experience:

Thumbnail image design fails

youtube previews
(Source: The Verge)

According to expert brand recognition strategies, you need to keep your YouTube thumbnail designs consistent. It not only increases the chances of more views, but it also helps your audience community to have a visual reference for your aesthetic.

No YouTube branding watermark

youtube subscribe
(Source: Kapwing)

A video watermark consists of your brand iconography, logo, or your best photo with a transparent background. It significantly increases the chances of a random viewer subscribing to your channel without having to leave the video screen

Unorganized channel sections

youtube playlists on channel
(Source: Wix)

A YouTube channel section consists of your selection of curated playlists, popular videos, and any recent uploads on display. If it isn’t in the correct order or shows broken thumbnails, your YouTube channel branding may suffer because of the unpleasant layout.

Simplified Design Hacks for YouTube Branding!

youtube simplified thumbnails

Did you know that Simplified offers tons of absolutely stunning templates for all your YouTube channel branding needs? Tweak the elements according to your taste and bring out the unique characteristics of your brand!

Starting from scratch

youtube channel art tip

Want to start your branding magic from scratch? No problem. Head to your dashboard and create your ‘YouTube Channel Art’ and ‘YouTube Thumbnail,’ effortlessly in just minutes!

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