When choosing a brand name generator, consider several key features to ensure it aligns with your specific business requirements. First, the tool should offer a high degree of customization, allowing you to input key words, themes, or even core business values to generate names that reflect your brand's identity. Additionally, a good generator should provide options for checking domain availability directly from the platform, which is crucial for establishing an online presence. Another important aspect is the diversity of the name suggestions it offers, enabling you to explore a wide range of creative options. Finally, consider whether the tool has a user-friendly interface and provides adequate support and resources, such as tips on choosing the right name and how to register it. These features collectively help in making a more informed decision while selecting a unique and appropriate brand name.