When using a business name-helper tool, it's important to enter specific criteria that reflect the essence and values of your enterprise. First, consider the core activities of your business and the image you want to project to your customers. Input keywords related to your products, services, and industry to guide the generator toward relevant name suggestions. Additionally, think about the emotional impact you want the name to have on your target audience. Choose names that are not only unique and memorable but also easy to pronounce and spell to ensure that potential customers can easily remember and find your business. Lastly, check the availability of the names produced, particularly in terms of domain registration and trademarks, to avoid legal issues and ensure that you can build a strong online presence with a distinctive name.