Power Your Social Media Marketing with Data Using the UTM Code Generator

Use the Social Planner

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Performance of Your Social Campaigns

Easily Track the Performance of Your Social Campaigns

Create your campaign, choose the social platform, and auto-generate your UTMs. Yes, it's as simple as that! Simplified's UTM tracking and link shortening feature let you track the performance of your content and gain insights through Google Analytics on every post. Take the guesswork out of knowing the content your audience likes best with UTM tracking.

How to Use the UTM Parameters in the Social Planner

In 'Social Calendar' select 'Publishing' on the sidebar. Choose the account you want to create UTMs for
Next to the desired account, select the '⋮ ' icon and select 'Account Settings'. From there, select the 'UTM Links' tab and check the 'UTM Codes enabled' box.
To enable short links, click on the 'General' tab at the top and check the ' Short Links Enabled' box.
That's it!
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Audience Growth with UTM codes

Understand and Optimize Audience Growth with UTM codes

From LinkedIn to Twitter, and Instagram to YouTube, better understanding and reaching your audience through data is key. With Simplified's UTM link builder, you can auto-generate parameters for every one of your posts, which will feed the data directly to your Google Analytics.

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Frequently Asked Questions

Do I need to connect my Google Analytics with Simplified's to see UTM data?

No. Google will automatically track UTM data based on the parameters set in Simplified. For example, if you want to track the traffic coming from Twitter for a campaign you created, you can append a UTM to the original post URL that will collect data specifically for this channel and campaign, and Google with show this data in analytics.

Is there a free version of Simplified?

Yes! We have a Free Forever plan, which will stay free...forever. If you're an agency, freelancer, or team looking to use our essential features, this is the plan for you. Get unlimited design projects, 1000+ fonts, millions of photos and icons, thousands of templates, instant publishing, and 1GB of storage.

How does your pricing work?

Pricing starts at $0 for individuals and $30 for teams. Our pricing is based on two things: the number of team members on your plan and your billing period. We have four plans to choose from based on what you're looking for pricing compare.

How quickly can I get customer support?

Chat with us in-app or send us an email and we'll get back to you within 24 hours. We'd love to hear from you!

What is your refund policy?

We offer a Free Forever plan where our users can try Simplified's basic functionalities and make an informed decision. We do not offer refunds. If you're unsatisfied with your plan or need to change it, you can downgrade your plan or pause your subscription to avoid future charges. To learn more about our refund policy.

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What Our 2 million+ Users Say About Simplified


Grégoire Bettant 🚀

A great service to manage Social Media and create posts

Simplified is great, i can make everything in the same place ! calendar, posts, create visuals, ...
Perfect for my social medias


David McDonald

Great content and easy to use

i am new to using simplified and I have to say, it has been a great tool for me so far. I love the AI generated content and the ease of posting to my social media accounts. Will be moving to a higher plan soon to get the full benefits of this great tool


Sérgio Costa

A Marketing Marvel

With Simplified, navigating through marketing tasks feels like riding a unicorn on a rainbow. It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.


Kamal Balogun

Simplified my workflow.

I recently started using Simplified, a social media content management platform, and I'm really impressed with how easy it is to use. The AI-loaded features make publishing content an absolute breeze. It's so much faster and simpler than any other platform I've used before. I'm so glad I found Simplified; it's made managing my social media presence a piece of cake. Highly recommend!


Danny Ong Theng Chai

Very power and easy AI

I like to schedule posts, and very helpful in my daily social media posting. It also helps me a lot via the AI assistant looking for the right words and pictures to post on my social media.


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Swiss Army knife for my Marketing!

One of the benefits of using Simplified is the convenience it provides. By offering a range of services, it allows users to manage their online content and social media presence all in one place. This can save a considerable amount of time and effort, especially for those who are not familiar with content creation or social media management.