Social Media Glossary : Understand Social Media Key Terms

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@ Me (At Me)When an individual mentions "@ me" on social media or within an online discussion, they are extending an invitation for someone to respond directly to them or involve them in the ongoing conversation.

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Answer The Phone Confused by "ATP" online? We break down what it means and how people use it! #ATP #SocialMedia

Add Me On Snapchat "Amos" isn't an app! Our glossary explains what AMOS truly means in the world of social media. #Amos #SocialMediaLingo

Analytics Dashboard Monitor and analyze the effectiveness of your social media strategies through an analytics dashboard.

Algorithm Update Stay informed about changes made by social media platforms to their algorithms, impacting how content is prioritized and displayed through an algorithm update.

Ad Campaign Launch a coordinated series of advertisements with a specific goal, often using paid promotion to reach a target audience through an ad campaign.

Analytics Monitor your content's visibility - track the impressions to understand the total number of times a user sees a particular piece.

Algorithmic Bias Address concerns related to algorithmic bias, unintended discrimination or favoritism resulting from the design and implementation of algorithms on social media platforms.

Atp ATP can stand for a number of things, but in the context of social media, it typically refers to the phrase "At This Point."

Artificial Intelligence Artificial Intelligence: Machines simulating human intelligence to perform tasks, learn, and make decisions, enabling diverse applications across industries.

Aspect-based sentiment analysis Aspect-based sentiment analysis: NLP technique analyzing sentiments towards specific aspects, providing fine-grained insights from text data.

Ate The phrase "She ate," "he ate," or "they ate" is colloquial language employed to convey appreciation and commendation towards an individual who has performed exceptionally well in a particular endeavor.

AMA (Ask Me Anything)AMA is an abbreviation for "Ask Me Anything." It serves as a means for individuals possessing specialized knowledge or experience to invite inquiries from their community, responding to as many questions as they can.

API (Application Programming Interface)APIs encompass a collection of protocols and tools within applications, dictating the manner in which software components ought to engage with one another. By facilitating seamless integration of diverse systems and the creation of novel applications, APIs streamline the development process for developers.

Alt Text Alt text, also known as "alternative text," is a form of textual description given to images and videos with the intention of improving accessibility for individuals who rely on visual assistive technologies.

Algospeak Creators can employ tactics such as intentionally misspelling or substituting letters in words as a means of evading content flagging.

Algorithm Social media platforms utilize algorithms, which consist of guidelines and computations, to determine the content to display to users and the specific sequence in which it appears.

Accountant Using the term 'accountant' as a euphemism for one's profession is a subtle means to avoid inquiries, commonly associated with referring to 'sex work' in slang.

Aesthetic Aesthetic encompasses the deliberate arrangement and display of visual components that influence the overall appearance and atmosphere of your social media representation.

A/B Testing A/B testing involves the comparison of two versions of a webpage, application, or marketing campaign in order to ascertain which one yields superior performance.

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Beacons Discover the magic of AI social link tools and how they simplify sharing across platforms. #AIGocialLink #SocialMedia

Bestie The Art of Friendship Our glossary defines "bestie" and explores the power of online friendships. #Bestie #SocialConnection

Brand Partnership Partner Power: Learn what brand partnerships are and how these collaborations work on social media. #BrandPartnership #InfluencerMarketing

Brand Ambassador Our glossary explains the role of social media ambassadors and how they promote brands. #SocialMediaAmbassador #Marketing

Brand Authority Establish brand authority with consistent and reliable content across social media. Click to learn strategies for building and maintaining a trustworthy brand.

Brand Sentiment Assess brand sentiment with sentiment analysis tools, understanding user attitudes toward your brand on social media. Click for insights into shaping a positive image.

Bio Link Direct followers to external websites, products, or other content through the bio link in a user's social media bio.

Byte Byte on social media: It's a digital storage unit, crucial for content size, loading speed, and user experience.

Bricks and Mortar Bricks and Mortar on social media emphasizes merging digital presence with real-world engagement, creating a holistic brand experience.

BOFU (Bottom of the Funnel)BOFU on social media: The decisive stage where leads are ready to make a purchase, marking the bottom of the marketing funnel.

BookTok BookTok on social media refers to a vibrant niche on TikTok where users share book recommendations, reviews, and literary discussions.

Boosted Post Boosted Post on social media refers to promoting a regular post to a wider audience, expanding reach strategically.

Beige Flag A beige flag is a term used to describe a behavior or trait in a person that is neither good nor bad, but that may give you pause or make you think twice.

business objectives A business objective is a specific, measurable, achievable, relevant, and time-bound goal that a business aims to achieve. Business objectives are important because they provide a roadmap for success and help businesses to track their progress and make necessary adjustments.

Brand equity Brand equity is the value of a brand. It is based on factors such as brand awareness, customer loyalty, and perceived quality.

Boujee The term "boujee" is used to describe something that is stylish and expensive. It can also be used to describe someone who is very confident and has a lot of swagger. For example, you might say "that outfit is boujee" or "I need to get some more boujee clothes."

Bussin The term "bussin" is used to describe something that is delicious or enjoyable. It is often used to describe food, but it can also be used to describe other things, such as a movie or a song. For example, you might say "this food is bussin" or "that new restaurant is bussin."

Brand Style Guide A document called a brand style guide, alternatively known as a brand guide or brand book, serves the purpose of detailing the visual and stylistic components associated with a brand.

Brand Authenticity The concept of brand authenticity pertains to the extent to which customers and stakeholders perceive a brand as authentic, sincere, and reliable

BFR (Be For Real)The abbreviation BFR is frequently employed on social media as a means to convey skepticism, irony, or indignation in response to a specific statement or situation.

Blue Checkmark The blue checkmark, commonly referred to as the "verified badge," serves as a symbol employed by numerous social media platforms to signify that a specific account has undergone authentication and has been confirmed as genuine and credible by the platform.

Brand Advocate A brand advocate is an individual who actively endorses and champions a specific brand or product either via social media or by spreading positive word-of-mouth.

Bet Bet is a colloquial expression employed to signify concurrence or agreement with an individual or a matter.

BeReal BeReal is a social platform that promotes real-time posting, discouraging content editing. At varying times each day, BeReal sends notifications to all users, urging them to capture and upload a photo within a two-minute timeframe.

Banger The term "banger" is frequently employed in the realm of music to characterize a song that is both captivating and exhilarating.

B2B (Business-to-Business)B2B, short for "business-to-business," pertains to the exchange of goods or services between two companies, as opposed to transactions involving a business and an individual consumer (B2C).

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Coded Cracking online codes? Our glossary breaks down trending terms like "coded messages" used on social media. #CodedMeaning #SocialMediaMystery

Custom Audiences Fine-tune your ad targeting with custom audiences, reaching specific groups based on data. Click to explore advanced targeting options and boost ad relevance.

Callout Culture Foster a positive community with callout culture, a social media environment where users publicly criticize or draw attention to perceived issues or wrongdoings.

Community Guidelines Adhere to community guidelines, rules, and standards set by social media platforms to maintain a safe and respectful online environment.

Carousel Post Present a series of images or videos within a single post on platforms like Instagram, LinkedIn, allowing users to swipe through the content in a carousel post.

Cottage Core Cottage Core on social media embodies a nostalgic aesthetic, celebrating rural life, nature, and handmade simplicity.

Creep On social media, "creep" refers to discreetly browsing someone's profile without their knowledge, often raising privacy concerns.

Cross-Posting Cross-posting on social media is sharing the same content across multiple platforms simultaneously, maximizing visibility and reach.

Conversational AI Conversational AI on social media enhances interactions, providing personalized responses and improving user engagement.

Clubhouse Clubhouse on social media is an audio-based app for real-time conversations, offering a unique and engaging networking experience.

Crisis management In the realm of social media, "Crisis Management" is the art of navigating and mitigating negative events swiftly and strategically.

Customer experience Customer experience, often abbreviated as CX, encompasses every interaction a customer has with a brand, influencing satisfaction and loyalty.

Conversion rate optimization Explore Conversion Rate Optimization (CRO), a vital strategy in digital marketing for enhancing user engagement and conversions.

Content Curation Content curation is the process of finding, gathering, and sharing high-quality content from other sources. It is a valuable skill for marketers and social media marketers, as it allows them to provide their audience with a variety of informative and engaging content without having to create all of the content themselves.

Customer lifetime value (CLV)Customer lifetime value (CLV) is the total amount of money that a customer is expected to spend with a brand over their lifetime. It is a measure of the profitability of a customer relationship.

Conversational Commerce Conversational commerce: Using messaging and chatbots for real-time customer interactions, personalized recommendations, and seamless transactions in e-commerce.

Co-marketing Co-marketing: Collaboration between companies to combine resources and promotional efforts, reaching a wider audience and achieving mutual marketing objectives.

Conversion tracking Conversion tracking: Monitoring and measuring user actions on a website or platform to evaluate marketing effectiveness and optimize strategies.

Crowdsourcing Outsourcing tasks, gathering ideas, and tapping into collective intelligence online to solve problems and accomplish goals: Crowdsourcing.

Creative Commons Creative Commons: Non-profit organization offering free licenses for creative works, enabling sharing and collaboration while respecting copyright.

Carousel ads Carousel ads: Interactive ad format displaying multiple images or videos within a single unit, enhancing engagement and showcasing diverse content.

CPM CPM: Cost Per Mille, an advertising metric measuring the cost of reaching one thousand impressions or views of an ad.

Character count Character count: Total number of characters in a text, including letters, numbers, punctuation, and spaces, used to measure content length.

Competitive intelligence Competitive intelligence: Gathering competitor information to gain strategic insights, anticipate market trends, and make informed business decisions.

CTR (Click-Through-Rate)The acronym CTR represents Click-Through Rate, which quantifies the ratio between the number of times a specific link is clicked by users and the number of times the link is shown.

CTA (Call to Action)A CTA, also known as a call-to-action, is a statement or phrase crafted to elicit an immediate response or action from the audience.

CPC (Cost-Per-Click)In social media advertising and digital marketing, the metric known as cost per click (CPC) denotes the payment made by an advertiser for every click received on their advertisement.

Conversion Conversion entails motivating a social media user to perform a particular action, thereby transforming them into a customer.

Content Marketing Content marketing involves the deliberate creation and distribution of content to engage a targeted audience, aiming to attract or retain their attention and ultimately generate profitable outcomes.

Content Creator A content creator is someone who generates and develops various forms of content for online platforms or other media outlets. They encompass a wide range of roles such as writers, bloggers, vloggers, podcasters, social media influencers, and more.

Community Manager The role of a community manager is essential in overseeing and actively interacting with an organization's online community on different social media platforms.

Clout The term "clout" is a colloquial expression that pertains to an individual's sway, standing, or fame, particularly within digital domains.

Clickbait Clickbait refers to a category of internet material, such as articles or videos, that employs attention-grabbing or deceptive titles, visuals, or explanations with the intention of enticing clicks and generating website visits.

Chronically Online People who dedicate a substantial portion of their time to the internet are often referred to as "chronically online."

CEO Referring to someone as the "CEO" of something implies that they possess unparalleled expertise and mastery in that particular domain.

Cheugy Cheugy is a colloquial expression employed to depict something or someone as passÃ©, excessively striving to be fashionable, or deficient in both style and originality.

Chatbot A chatbot is an artificial intelligence program crafted to mimic human conversation, primarily on the internet.

Caught in 4k The phrase "Caught in 4K" is colloquial and is used to describe the situation where someone is captured in the act of doing something inappropriate or potentially illegal on camera, usually recorded with a high-resolution camera boasting 4K quality.

Cap Cap is an idiom that first emerged in the United States and is frequently employed in African American Vernacular English (AAVE). It denotes the act of fabricating or uttering an untrue assertion.

Camp Within the realm of social media, the term "camp" denotes a distinct aesthetic or style that embodies intentional exaggeration, theatricality, irony, and frequently includes elements of kitsch and extravagance.

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Drag Drop Scheduling Savvy: Drag & Drop Magic Master social media scheduling with drag and drop tools! Our glossary explains how it works. #DragAndDropScheduling #SocialMediaManagement

Dark Mode Experience social media in a new light with the Dark Mode interface, reducing eye strain in low-light conditions. Click to activate and explore a seamless viewing experience.

DM Group (Direct Message Group)Join a private chat group on social media platforms where users discuss specific topics or share content through a DM group (direct message group).

Doxing Doxing on social media involves exposing private information without consent, posing serious risks like harassment and identity theft.

Dark Social Dark Social on social media refers to private sharing through messaging apps, making it challenging to track and attribute interactions.

Disappearing content Disappearing content, a trend pioneered by Snapchat, offers a transient and engaging way to share moments on social media platforms, enhancing authenticity and user engagement.

Dark post Dark Posts in social media are targeted ads designed to reach specific audiences discreetly. Explore their origin, functionality, and why businesses find them invaluable.

Delulu Delulu is a Japanese slang term that is short for "delusional". In the context of social media, it is used to describe people who have unrealistic or overly idealistic beliefs or fantasies about their favorite celebrities or influencers.

Direct Response Direct response marketing is a type of marketing that is designed to elicit an immediate response from the consumer. This can be anything from making a purchase to signing up for a newsletter or downloading a white paper.

Demand Generation Demand Generation is a strategic marketing approach that aims to create and nurture interest in products or services to drive customer engagement and conversions.

Drip The term "drip" is used to describe someone's stylish or fashionable outfit. It can also be used to describe someone who is very confident and has a lot of swagger. For example, you might say "that guy has some serious drip" or "her outfit is dripping."

Double Tap The term "double tap" is used to describe the act of tapping twice on a post within social platforms such as Instagram, as a way to convey one's fondness or admiration for the content.

Duet The "duet" feature on TikTok enables users to generate split-screen videos by combining their own video with another user's content.

Doing It For The Gram Performing actions solely for social media refers to engaging in activities with the intention of sharing them on platforms like Instagram or other social media networks, prioritizing the act of posting over the actual experience.

Doomscrolling Doomscrolling refers to the excessive consumption of negative or distressing news or social media content through continuous scrolling.

DM (Direct Message)A DM is a shortened form of "direct message," indicating a confidential message exchanged privately between two individuals on a social media platform.

Demographics The term "demographics" pertains to the attributes and qualities of the individuals comprising the social media audience associated with a brand or individual.

Dead (Or "I'm Dead")The phrase "I'm dead" is employed in informal language to express a powerful emotional response, usually in reaction to something humorous, shocking, unexpected, or absurd.

DC (Dance Credit)The term "dance credit" on TikTok pertains to the act of acknowledging and attributing the original creator of a dance routine when it is showcased or replicated in a video.

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Embedding Elevate your website with embedding, seamlessly integrating external content like videos or posts. Click to discover how embedding enhances your online presence.

Emoji Reaction Express emotions or reactions to a post using emojis, providing a quick and engaging way for users to respond with an emoji reaction.

Emoji Challenge Encourage users to interpret and respond to a prompt using only emojis with the emoji challenge.

Engagement Engagement refers to the interaction and response generated by social media content, including likes, comments, and shares.

Ephemeral Content Ephemeral Content on social media refers to temporary, short-lived multimedia, like images or videos, that vanish after a brief period.

Email service provider Unlock the power of Email Service Providers (ESPs) in social media marketing. Learn how ESPs enhance engagement and communication strategies.

Engagement Rate Engagement rate is a measure of how much of your audience actively engages with your content. It is calculated by dividing the total number of engagements (such as likes, comments, and shares) by the total reach (the number of people who saw your post)

Emoji Emojis: Digital icons conveying emotions and representing objects, widely used to add visual expression to text-based communication.

EdgeRank EdgeRank: Original Facebook algorithm determining post visibility based on factors like affinity, engagement, and recency. Replaced by Facebook News Feed algorithm.

Evergreen Content Evergreen content is characterized by its perpetual relevance and enduring value to readers or viewers, ensuring its freshness remains intact throughout time.

Extra The term "Extra" is colloquially employed to characterize individuals or things that exhibit behavior, appearance, or actions that are excessively exaggerated or dramatic.

Era Era is a phrase that has gained popularity on social media, serving as a way to categorize and identify one's present interests or priorities.

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Featured Banner Design a stellar Instagram banner! Our guide explains its purpose and provides creation tips. #InstagramBanner #SocialMedia

Follow Friday Follow Back or Bust? ‍♀️ "Follow for Follow" explained! Our glossary dives into this social media tactic and its potential downsides. #FollowForFollow #SocialMediaEtiquette

Facebook Pixel Maximize Facebook ad effectiveness with the Facebook Pixel, tracking user interactions on your website. Click to set up and leverage this powerful analytics tool.

Filter Bubble Navigate the filter bubble, a personalized information ecosystem created by algorithms, showing users content based on their preferences and past behavior.

Finsta Finsta is a slang term for "fake Instagram." It is a private Instagram account that is used to post more candid, unedited, and unfiltered content than would be typically posted on a public Instagram account.

Facebook Share A Facebook share is when a user shares a post from their own News Feed to their own profile or to the profile, page, or group of another user. Facebook shares are a powerful way to spread awareness of content and to connect with other users who are interested in the same topics.

Flex Flex is a verb that means to show off or boast about something. It is often used in social media posts to show off new clothes, accessories, or experiences.

FOMO FOMO (Fear of Missing Out) is a feeling of anxiety that arises from the belief that others are having more fun or are more successful than you are. It is often triggered by social media posts that show people engaging in exciting or glamorous activities.

Fit check The term "fit check" is used to request someone to assess your appearance. It is often used in a social media context, when someone is posting a picture of themselves and wants to know what other people think.

Facts The term "facts" is used to emphasize a statement or opinion. It is similar to the phrase "true dat." For example, you might say "she's always spitting facts" or "I can't believe that's true, but it's facts."

Facebook Ads Manager Facebook Ads Manager: Platform for businesses to create, manage, and optimize ad campaigns on Facebook, targeting specific audiences for effective results.

Facebook Offers Facebook Offers: Businesses create and promote special discounts or incentives on Facebook to attract customers and drive engagement.

Facebook Business Page Facebook Business Page: Professional presence for businesses to connect, engage, and promote products/services with a wide audience on Facebook.

Facebook Boost Post Facebook Boost Post: Paid feature to expand reach and visibility of organic posts by targeting specific audiences and increasing engagement.

Facebook Tetargeting Facebook retargeting: Advertisers target users who previously interacted with their website or content, increasing brand visibility and conversions.

Facebook Note Facebook Notes: Feature allowing users to create and share long-form content, similar to blog posts, on their profile or Page.

Flop Era The phrase "flop era" is commonly used to describe a specific phase in a person's life characterized by a series of unsuccessful endeavors or disappointments.

FYP (For You Page)The FYP generates a tailored stream of suggested videos catering to individual users, aiming to deliver an immersive and captivating user experience.

FR (For Real)FR, an abbreviation for "For real," is a colloquial phrase frequently employed to convey consent, verification, or genuineness.

Fire The term "Fire" is slang that refers to something that is captivating, exceptional, or rapidly gaining popularity.

Finna Finna is a colloquial expression that serves as an abbreviation for the phrases "fixing to" or "going to."

Fax, No Printer Feeling overwhelmed by all the abbreviations and slang flying around on social media? You're not alone! Our Social Media Glossary is here to help you decipher the lingo and become a social media savvy pro. Let's dive into one of the trendiest terms: "Fax, No Printer."

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Geolocation Tagging Provide context and enhance discoverability by associating a specific geographic location with a social media post through geolocation tagging.

Gamification Incorporate game-like elements, such as rewards or challenges, to encourage user engagement with gamification.

Geofencing Target users based on their location using geofencing, often used in advertising to reach a specific audience in a defined geographic area.

Geotagging Geotagging enhances social media content by adding a geographical context, allowing users to share and discover location-specific experiences.

Geotargeting Geotargeting in social media delivers personalized content to users based on their location, enhancing engagement and marketing effectiveness.

Guerrilla marketing Guerrilla marketing is a low-cost, unconventional marketing strategy that aims to create a buzz and generate attention. It often involves creative and unexpected tactics.

Girlboss The term "girlboss" is used to describe a confident and successful woman. It is often used in a positive way to celebrate women who are breaking down barriers and achieving their goals. For example, you might say "I aspire to be a girlboss one day" or "she's a true girlboss, she's always breaking the glass ceiling."

Goals The term "goals" is used to describe something that you aspire to achieve. It can be used to describe a personal goal, such as becoming a doctor, or a professional goal, such as starting your own business. For example, you might say "my goals are to travel the world and start my own business" or "I'm so close to achieving my goals."

Google My Business Google My Business: Free tool for businesses to manage their online presence, provide information, and engage with customers on Google platforms.

GRWM (Get Ready with Me)Have you ever stumbled upon a video titled "GRWM" while scrolling through social media? This seemingly cryptic acronym holds the key to a popular trend – Get Ready With Me. Intrigued? Our GRWM glossary is here to equip you with all the knowledge you need to understand and even create your own GRWM videos!

Goblin Mode The term "Goblin mode" is commonly employed on social media to describe a mindset characterized by unabashed self-indulgence, idleness, or avarice.

Glow-Up A glow-up refers to a significant or remarkable change. When shared on social platforms, a glow-up serves as a means to celebrate and showcase these transformations, creating a positive and empowering method of acknowledging personal progress and advancement.

Girlie The term "Girlie" is a playful social media slang used to affectionately or lightheartedly refer to girls or women.

GIF The acronym GIF stands for Graphics Interchange Format, representing a digital image file format commonly employed for creating short, repetitive animations. GIFs find extensive application in the generation of memes and various forms of social content.

Gen Z Gen Z, alternatively recognized as the post-millennial cohort, encompasses individuals born from the mid-1990s to the mid-2010s.

Ghosting Ghosting is a frequently employed expression within the realm of dating and social connections, indicating the abrupt and inexplicable cessation of communication or contact with an individual.

Gatekeeping Gatekeeping involves intentionally withholding information to maintain exclusivity. For instance, when a creator chooses not to disclose the source of a particular item, fearing that its popularity will lead to it being sold out. A classic example of this behavior can be observed in the case of Kylie Jenner.

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Hot Girl Walk The phrase "Hot girl walk" is colloquially used to describe a daily leisurely outing during which individuals dress stylishly and enjoy the outdoors.

Hot Girl Summer Rapper Megan Thee Stallion introduced the term "Hot Girl Summer" as a way to express self-assurance, enjoyment, and disregard for others' opinions.

Highkey Using the term "highkey" indicates a desire to boast or highlight something. To illustrate, we absolutely adore the practice of pre-scheduling social media posts. ðŸ˜‰

Hashtag A hashtag refers to a term or expression preceded by the "#" symbol. Its purpose is to classify and organize content pertaining to a specific subject, simplifying the process of locating and monitoring discussions and posts related to that subject.

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Ijbol IJBOL Mystery Solved! "Ijbol" has you scratching your head? Our glossary unveils the meaning behind this online abbreviation. #Ijbol #SocialMediaLingo

Impressions Impressions quantify the total number of times a piece of content is displayed, regardless of whether it is clicked or engaged with.

Instagram Captions Instagram captions are the text that you write below your Instagram posts. They can be short and sweet, or they can be longer and more detailed. Captions are a great way to add context to your photos and videos, and to engage with your audience

Iykyk Iykyk (If you know, you know) is a phrase used to express that something is understood by a particular group of people. It is often used to share inside jokes or references that are not known to the general public.

ICYMI The acronym "ICYMI" stands for "in case you missed it." It is used to introduce information that someone might have missed, such as a news story or a meme. For example, you might say "ICYMI, there was a shooting at the mall" or "ICYMI, Taylor Swift just released a new song."

Instagram pod Instagram pod: Group of users who engage with each other's posts to increase engagement, visibility, and potential reach on Instagram.

Instagram Highlight covers Instagram Highlight covers: Customizable icons or images for Story Highlights, improving profile aesthetics and organizing content categories.

It's Giving It's Giving is an informal expression used to describe the aura or energy being emitted by someone or something.

Innit Innit, a prevalent social media expression and British English slang, is a shortened form of the phrases "isn't it" or "is it not."

ISO (In Search Of)The term ISO is an abbreviation denoting "In Search Of".

Instagram Carousel The Instagram carousel feature permits users to create a single post containing up to 10 photos or videos that can be swiped through.

Instagram Algorithm The social media platform Instagram utilizes the Instagram algorithm to arrange the display order of content in a user's feed. Employing machine learning techniques, the algorithm presents users with captivating content.

Influencer Marketing Management The management of influencer marketing involves strategically identifying, enlisting, and overseeing influencers to endorse a brand or product.

Influencer Marketing Influencer marketing refers to a promotional approach that entails collaborating with individuals who possess a substantial and active social media following, aiming to endorse a brand, product, or service.

Influencer An influencer refers to an individual possessing a significant and actively involved audience on social media, capable of exerting influence over the beliefs, actions, and buying choices of their followers.

Inbound Marketing Inbound marketing entails emphasizing the generation of valuable content and experiences to attract and engage customers, forming a marketing approach.

IMO IMO, an abbreviation for "in my opinion," is frequently employed in online communication, including social media platforms.

IFYKYK If You Know, You Know is an acronym commonly used on social media, abbreviated as IFYKYK.

Ick The term "ick" is frequently employed as slang to express a sense of repulsion or dislike towards something or someone.

IB (Inspired By)When the initials "IB" are used on social media, commonly accompanied by "inspired by," it usually indicates acknowledgment or recognition of the individual or source that has had a significant impact on or served as a source of inspiration for the person in question.

I'm Baby I'm baby is an internet colloquialism employed to express a lighthearted notion of vulnerability, innocence, or helplessness.

I Was Today Years Old I recently learned that 'I was today years old' is a lighthearted phrase commonly used on social media to amusingly express the moment of uncovering or understanding something novel or unexpected.

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Kpis Tracking Media KPIs Our glossary defines "media KPIs" and their importance in measuring social media success. #MediaKPIs #SocialMediaAnalytics

Koji Considering Koji for your link in bio? We break down its features and explore potential alternatives. #KojiLinkInBio #SocialMedia

Keyword Monitoring Keep track of specific keywords or phrases relevant to a brand or industry to understand ongoing conversations with keyword monitoring.

KPIs (Key Performance Indicators)Key performance indicators, also known as KPIs, are metrics employed to gauge the efficiency and achievement of a business's social media marketing endeavors.

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Link Tree Discover what Linktree is used for and explore its functionalities for managing your social media links. #Linktree #SocialMedia

LinkedIn Endorsement Boost your LinkedIn profile credibility with endorsements from connections. Click to explore the benefits of LinkedIn endorsements and how to leverage them.

LinkedIn Connection Expand your professional network with LinkedIn connections. Click to learn effective strategies for connecting and nurturing valuable professional relationships.

Live Chat Support Immerse users in real-time support through live chat features on social media. Click to enhance your customer service strategy with live chat support.

Lurker Lurker, a silent observer on social media, plays a pivotal role in shaping content dynamics and audience engagement.

Listicle Listicle: A social media gem! Explore why listicles, with their catchy format and concise info, dominate your feeds and keep you scrolling.

Lemon8 Lemon8 is a social media platform that focuses on lifestyle content, such as fashion, beauty, food, travel, and home dÃ©cor. It was launched in 2020 by ByteDance, the same company that owns TikTok.

Low key The term "low key" is used to describe something that is not obvious or overt. It can also be used to describe someone who is not trying to be flashy or attention-seeking. For example, you might say "I'm just low key vibing" or "she's a really low key person.

Lit LIT' signifies something exciting, trendy, or highly enjoyable, often used to describe events, experiences, and content that's exceptional.

LinkedIn Pulse LinkedIn Pulse: Feature for professionals to publish long-form articles, showcase expertise, engage with their network, and build personal brand.

Lead generation Lead generation: Process of attracting and capturing potential customers, nurturing them, and converting them into paying customers.

Lowkey Lowkey refers to an activity or desire that one intends to keep clandestine or maintain a discreet demeanor about.

Loop A loop, on platforms like TikTok and Instagram Reels, signifies a video that plays again automatically once it reaches its conclusion.

Live Streaming Live streaming is the act of transmitting video and audio content in real-time over the internet.

Lookalike Audience A "lookalike audience" is a marketing term denoting a cluster of individuals who exhibit comparable characteristics, behaviors, or interests as an existing audience or customer base.

Lewk The term "Lewk" is employed as slang to characterize an individual's distinct or exceptional style, specifically within the domains of fashion, makeup, or overall appearance.

L (Loss)The abbreviation "L" is commonly employed in social media slang to signify "loss," depicting a scenario where an individual or entity encounters defeat, failure, or setback.

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Moots The World of Mutuals Our glossary clarifies the term "IG mutuals" and their significance on Instagram. #IgMutuals #SocialMediaFriends

Micro-Influencer Collaborate with a smaller but highly engaged following within a specific niche or community, known as a micro-influencer.

Millennials Millennials are the generation of people born between 1981 and 1996. They are also known as Generation Y

Market share Market share is the percentage of a market that is captured by a particular brand or company. It is a measure of a brand's success in the marketplace.

Midroll Midroll: Podcast advertising company that connects advertisers with podcasters for placing advertisements in the middle of podcast episodes.

Microblog Microblog: Short-form blog enabling users to share concise updates, news, and opinions in real-time, fostering engagement and information sharing.

Multi-Channel Attribution Multi-channel attribution: Assessing the impact of different marketing channels on customer behavior to optimize resource allocation and marketing strategies.

Marketing Automation Marketing automation: Streamlining marketing tasks using technology to improve efficiency, personalize campaigns, and nurture leads throughout the customer journey.

Machine learning Machine learning: AI subset where computers learn from data to make predictions, detect patterns, and improve performance without explicit programming.

Multilingual sentiment analysis Multilingual sentiment analysis: Analyzing sentiment in text data written in multiple languages to understand opinions and emotions globally.

Mid The term "mid" is frequently employed on popular social media platforms such as Twitter, Instagram, and TikTok as a slang expression. It is commonly utilized as a descriptor preceding a noun to convey that it is ordinary or unremarkable in nature.

Meme Memes, which encompass various mediums such as images, videos, GIFs, and text, have become a widespread cultural sensation on social media. They have swept through the online world, captivating the attention of countless users.

Menty B Menty B is a coined term referring to a "mental breakdown," which has become popularized on social media platforms such as TikTok and Instagram.

Mega Influencer A mega influencer refers to a social media influencer who possesses an extensive audience, typically consisting of millions of followers.

Marketing Proposal A marketing proposal serves as a written instrument employed by marketers to convey a thorough marketing strategy tailored to a particular undertaking, initiative, or customer.

Marketing Funnel The concept of a marketing funnel involves a structured approach to comprehending and enhancing the marketing process in relation to the various steps a customer takes prior to finalizing a purchase.

Macro Influencer A macro influencer refers to a social media influencer who possesses a substantial following and wields considerable impact within their specific niche or industry.

Main Character Energy Exhibiting the energy of a main character entails behaving as though you are the protagonist of your own narrative, and it is widely agreed upon that this is a positive attribute.

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NFT (Non-Fungible Token)Explore the world of NFTs, unique digital assets on the blockchain. Click to understand how NFTs are reshaping the digital art and collectibles landscape.

Notification Settings Take control of your social experience with customizable notification settings. Click to tailor alerts and stay informed without unnecessary interruptions.

Notification Fatigue Avoid overwhelming users with excessive notifications, potentially leading to disengagement, known as notification fatigue.

Niche Communities Engage in specialized online groups or forums where users with shared interests gather to discuss specific topics, known as niche communities.

Newsjacking Newsjacking, a strategic social media approach, capitalizes on trending news to boost brand visibility and engagement.

Native Advertising Boost engagement and brand trust with native advertising. It increases user engagement by 60% and brand awareness by 70% on social media.

Npc NPC stands for "non-player character." It is a term used in video games to describe characters that are controlled by the computer, rather than by the player.

Naur Naur is an online slang term that is used to express disapproval, disbelief, or shock. It is often used in a humorous way, but it can also be used to express genuine negative emotions.

Niche Marketing Niche marketing: Targeting specialized market segments with tailored products and messaging to meet unique customer needs and preferences.

Named Entity Recognition Named Entity Recognition (NER): NLP technique that identifies and categorizes named entities like people, places, organizations in text data.

NPS (Net Promoter Score)The Net Promoter Score (NPS) is a prevalent measurement employed to evaluate customer loyalty and satisfaction, serving as a popular tool for businesses to assess their customers' propensity to recommend their services or products.

Natural Language Processing The field of artificial intelligence known as Natural Language Processing (NLP) centers on the interaction between human language and computers.

Nepo Baby The term "Nepo baby" is a clever twist on the concept of nepotism, denoting an individual who gains advantages due to their familial ties or privileged upbringing rather than their personal skills or abilities.

Nano Influencer A nano influencer refers to a social media influencer who possesses a modest number of followers, usually ranging from 500 to 5,000.

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Old Money Aesthetic Timeless Elegance ️ Our glossary explores the "old money aesthetic" trend and how to achieve it on social media. #OldMoneyAesthetic #SocialMediaTrends

Organic Growth Experience the natural, non-paid increase in followers and engagement, often driven by compelling content and user interactions, known as organic growth.

Organic Reach Explore organic reach, the number of users who see a piece of content without paid promotion.

Omni-channel marketing Omni-channel marketing is the use of multiple channels to reach customers. This can include traditional channels such as print and TV advertising, as well as digital channels such as social media and email marketing.

Outbound Marketing Outbound marketing: Proactive approach where businesses push messages to a wide audience through channels like advertising and direct outreach.

Ok, Boomer Okay, boomer is an internet phrase employed to disregard unfavorable remarks and perspectives linked to individuals from the baby boomer generation.

Opp (Opponent or Opposition)The term "Opp" is an informal shortening of the words "opponent" or "enemy." It is frequently employed to describe an individual perceived as an adversary or someone with whom there is a conflict or difference of opinion.

OpenAI OpenAI is a research laboratory and company that focuses on the progress and advocacy of artificial general intelligence (AGI), aiming to push forward its development.

Open Graph The Open Graph technology protocol, developed by Facebook, empowers webpages and web developers to govern the presentation and sharing of their content across social media networks.

OOMF The term "OOMF" is an abbreviation for "One of My Followers," serving as a means to allude to an individual while safeguarding their identity for purposes of privacy, confidentiality, or even intrigue.

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Put On Blast A Strategic Outburst Learn what a social media blast is and how to use it effectively. #SocialMediaBlast #MarketingStrategy

Privacy Settings Safeguard your privacy with customizable privacy settings on social media platforms. Click to manage your online visibility and control who sees your content.

Pinning Increase visibility by keeping a specific post at the top of a social media profile through pinning.

Persona Persona is a fictional representation of a target customer. It is used by marketers to understand the needs and wants of their customers so that they can create more effective marketing campaigns.

Public relations Public relations is the practice of building positive relationships with the public. It can be used to generate positive publicity for a brand, to manage a crisis, or to build brand awareness.

Periodt The term "periodt" is used to emphasize a statement or opinion. It is similar to the phrase "period." For example, you might say "that outfit is fire, periodt" or "I'm not going to the party, periodt."

Pinterest Board Pinterest boards are virtual collections of images and ideas users save for inspiration and organization on the platform.

PFP (Profile Picture)PFP is a shorthand term used to refer to the "Profile Picture" on various online platforms, including social media.

POV Video A POV (point of view) video captures the essence of the creator's perspective, immersing the viewer in the unfolding events and providing a firsthand experience of the moment.

Pinned The term "pinned" describes a functionality on social media platforms that empowers users to prioritize a particular post or tweet by keeping it prominently displayed at the top of their profile or feed.

Personal Brand The concept of personal branding pertains to how an individual portrays and expresses their online presence, highlighting their distinct identity, skills, principles, and areas of interest.

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Quiet quitting Quiet quitting is the act of leaving a job or relationship without making a big announcement. It is often done to avoid conflict or to keep things amicable.

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RN Ever seen "RN" online and wondered what it means? We unlock the secret meaning behind this abbreviation. #RN #SocialMedia

Roman Empire We explore the truth behind "Insta Empire" and its free story offers. #InstaEmpire #SocialMedia

Reaction Emoji Express nuanced emotions with reaction emojis beyond the standard "like." Click to explore diverse reactions and add a personal touch to your social interactions.

Reaction Video Dive into the world of reaction videos, where creators respond to or comment on content. Click to explore this engaging format and join the reaction video trend.

Retweet Amplify content visibility by sharing another user's tweet on Twitter with a retweet.

Reach Reach represents the total number of unique users who have seen a particular piece of content.

Rich site summary Rich Site Summary (RSS) simplifies content updates, enabling seamless distribution and consumption across various platforms.

Regram Regram, short for "re-gram," refers to the action of reposting someone else's Instagram photo on your own feed with credit. It's a common practice on the platform.

Rss-reader An RSS reader is a tool that helps you consolidate content from various websites in one place. Stay updated with the latest news and blogs efficiently.

Referral Traffic Referral traffic is the traffic that comes to your website from another website. When someone clicks on a link to your website from another website, that is considered referral traffic.

Rebranding Rebranding is the process of changing the name, logo, or other visual identity of a brand. It is often done to reflect a change in the brand's strategy or positioning.

ROI ROI (Return on Investment) quantifies the profitability of an investment, evaluating gains relative to costs, crucial for measuring campaign success.

Real Time Marketing Real-time marketing involves creating timely content in response to current events, leveraging social media for immediate audience engagement.

Rich Pin Rich Pins on Pinterest provide enhanced information from websites, offering more context and details for a better user experience.

Rizz The term "Rizz" is a colloquial expression used to describe an individual's adeptness in captivating or alluring a potential romantic companion.

Retargeting Retargeting, referred to as remarketing as well, is a digital marketing tactic that focuses on reaching out to individuals who have previously engaged with a brand or explored a website.

Rent Free Living rent-free in your head? We've all been there! This social media glossary page will equip you with the knowledge to understand and use the term "rent-free" with confidence.

Reply Guy The term "reply guy" is employed in the realm of social media to characterize a particular kind of user who habitually and excessively responds to the posts of others, particularly those with a larger number of followers.

Re-pin The term "Repin" is employed within the realm of Pinterest, a social media platform. It denotes the act of preserving or distributing another individual's image or post on one's personal Pinterest board.

Ratio A "ratio" occurs when the quantity of replies or comments on a post greatly surpasses the number of likes or retweets it garners.

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SaaS Explore the power of Software as a Service (SaaS) in social mediaâ€”an innovative cloud-based model reshaping how we access and leverage software applications.

Swiftie Decoding the Fandom Who are Swifties? Our glossary explains this dedicated Taylor Swift fan base. #Swiftie #FandomCulture

Stock Photos Learn what stock headshots are and explore free or paid options to elevate your online presence. #StockHeadshots #SocialMedia

Soft Launch Learn what a "soft opening" means and how businesses utilize it to create hype before a grand launch. #SoftOpening #SocialMedia

Stan Store Confused by "Stan Store"? Our glossary explains the meaning of fan-made online stores dedicated to celebrities and fandoms. #StanStore #FandomLife

Sharenting Navigate the ethics of "sharenting" by parents sharing content about their children on social media. Click to explore responsible sharing practices and privacy considerations.

Social Media Contests Ignite user participation with social media contests, from giveaways to quizzes. Click for innovative contest ideas to boost engagement and brand loyalty.

Social Media Manager Empower your brand's social presence with a dedicated social media manager. Click to learn how a social media manager can elevate your online strategy.

Story Highlight Curate your Instagram profile with story highlights, showcasing your best content. Click to learn how to create impactful highlights that leave a lasting impression.

Social Media Persona Craft your social media persona across platforms, reflecting your identity, interests, and values. Click to discover tips for building an authentic online presence.

Social Media Calendar Plan and organize content posting across various social media platforms over a specific timeframe with a social media calendar.

Snackable Content Share bite-sized and easily consumable content, often short videos, GIFs, or infographics designed for quick user engagement through snackable content.

Shoutout Give a shoutout to others by publicly acknowledging or promoting another user's account or content through a shoutout.

Stories Embrace stories, short-lived, multimedia content that disappears after a set period, often used on platforms like Instagram and Snapchat.

Shareable content Shareable content is the key to expanding your social media presence, fostering engagement, and reaching a wider audience.

Social relationship platform Explore the transformative power of Social Relationship Platforms (SRP) in managing and enhancing social media connections.

SoLoMo SoLoMo integrates social, local, and mobile strategies, delivering personalized content for enhanced user engagement and targeted reach.

Streams Streams in social media are dynamic content flows, essential for real-time engagement, trend monitoring, and data analysis. Learn how to leverage them effectively.

Shoppable Post Shoppable posts revolutionize social commerce, allowing seamless product discovery and purchase within social media platforms. Explore this game-changing feature!

Social Proof Social proof is a psychological phenomenon where people are more likely to conform to a behavior if they see that others are doing it.

Self-care Self-care is the practice of taking steps to improve one's physical and mental health. It can include activities such as exercise, meditation, and spending time with loved ones.

Snatched Snatched is an adjective that means to be very attractive or stylish. It is often used to describe someone who has a great body or who is dressed in a fashionable way.

Swag Swag is a noun that refers to a person's coolness or style. It is often used to describe someone who is confident and fashionable.

Segmentation Segmentation is the process of dividing a market into smaller groups of consumers with similar needs and wants. This allows marketers to create more targeted marketing campaigns.

Salty Salty' describes a mix of resentment, irritation, or disappointment, often used humorously to refer to someone reacting negatively.

Social media marketing Social Media Marketing utilizes platforms to promote brands, engage audiences, and achieve business goals through strategic content and interaction.

Situationship The term "situationship" is used to describe a romantic relationship that is not clearly defined. It can be a relationship that is exclusive, but not serious. It can also be a relationship that is not exclusive, but more than just a casual fling.

Savage The term "savage" is used to describe someone who is ruthless or cruel in a cool or impressive way. It can be used to describe someone who is physically aggressive or someone who is verbally abusive. However, it is often used in a more positive sense, to describe someone who is confident and assertive

Sliving The term "sliving" is used to express the act of living life to the fullest. It is often used to describe someone who is having a lot of fun and is enjoying themselves. For example, you might say "she's always sliving, she's never down" or "I'm ready to slive this weekend."

Spill The Tea The term "spill the tea" is used to ask someone to share gossip or secrets. It is often used in a playful or humorous way. For example, you might say "I need to spill the tea about what I just heard" or "did you hear the tea about that celebrity couple?"

Shadow Banned Shadow banning is when a user's content or account is covertly limited or hidden by a platform without their knowledge.

Social Media Automation Social media automation streamlines tasks like scheduling, publishing, and analyzing content, saving time and ensuring consistent engagement.

Snapchat Snapchat is a messaging app where users send photos, videos, and messages that disappear, known for its creative features.

Snapchat Memories Snapchat Memories lets users save and store their Snaps privately, preserving memorable moments for future viewing and sharing.

Semantic Search Semantic search understands user intent and context to deliver accurate and relevant search results beyond keyword matching.

Sus The term "Sus" is commonly utilized on social media as a shortened version of "suspicious" or "suspect." It is frequently employed to express skepticism or doubt towards something that appears questionable or lacking trustworthiness.

Spamming Spamming on social media involves the repetitive posting or sharing of unsolicited and frequently undesirable content in a disruptive fashion.

Stitch The Stitch feature on TikTok enables users to include a portion of another user's video within their own content.

Stan The term "stan" is commonly used on social media to describe individuals who display great enthusiasm and unwavering dedication as fans of specific celebrities, musicians, or public figures.

Social Media Monitoring The act of monitoring social media involves actively observing and examining various social media platforms to acquire valuable insights about the discussions and emotions related to a specific brand, product, or industry.

Social Media Handle A social media handle, which is also referred to as a username, serves as a distinct label employed by individuals or businesses to portray their presence on various social media platforms.

Slay The term "slay" is a colloquial expression employed to depict an individual's outstanding performance that surpasses expectations, leading to the metaphorical notion of "killing it."

Social Media Etiquette Social media etiquette pertains to the recognized standards, principles, and customs that dictate suitable behavior and demeanor within social media networks.

Social Media Social media encompasses digital platforms and resources that empower individuals to engage in communication and interaction, exchange content and thoughts, and actively participate within virtual communities.

Social Listening Social listening entails the practice of observing and examining online discussions pertaining to a brand, industry, or subject matter, which is employed as a marketing tactic.

SMH (Shake My Head)SMH, an abbreviation in online jargon, represents "shaking my head." It is commonly employed to convey disapproval, disappointment, or frustration towards a person or situation.

Sliding into DMs The term "sliding into the DMs" implies a discreet approach to sending someone a message while avoiding detection. It is commonly employed in a playful or amusing manner.

Shadowban Social media platforms occasionally employ shadowbanning as a technique to restrict the exposure of a user's content without their knowledge.

Simp The term "Simp" is a colloquial expression employed to depict an individual who is seen as excessively submissive or desperate for the attention or affection of someone, often without receiving any reciprocation.

Side Eye The term "side eye" is employed in social media to characterize a facial expression or action whereby an individual casts a skeptical, doubtful, or suspicious glance at another person or something.

Shook The term "shook" is a colloquial expression employed to depict a condition of being taken aback, caught off guard, or profoundly amazed. It is commonly employed to convey the sense of mental disturbance resulting from an unforeseen or impactful event.

Sending Me The term "Sending me" is an informal expression utilized to depict a scenario in which someone or something elicits a powerful emotional response from you.

Share of Voice (SOV)Share of Voice (SOV) is a marketing measurement that pertains to the proportion of a brand's overall advertising impressions or mentions in a particular market or industry.

SEO (Search Engine Optimization)SEO involves enhancing the positioning and prominence of a website or online content within search engine results pages through optimization techniques.

Scrubbing Scrubbing, in the context of video playback, denotes the capability to swiftly traverse a video by dragging a slider or timeline bar in both forward and backward directions.

Say Less This statement implies that "I am already persuaded, no further words are necessary to win my support."

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Time on Page Gauge audience interest with time on page metrics, measuring user engagement with your content. Click to optimize your content strategy based on user behavior.

Trending Hashtags Ride the wave of trending hashtags to boost your content's visibility. Click to explore strategies for leveraging popular hashtags and amplifying your reach.

Tagging Expand the content's reach by mentioning another user in a post or comment, notifying them and potentially expanding the content's reach through tagging.

Trend Forecasting Stay ahead of trends with trend forecasting, predicting upcoming trends or topics that may gain popularity on social media.

Trendjacking Capitalize on trending topics through trendjacking to gain visibility and engagement by aligning content with popular discussions.

TrueView TrueView, a game-changer in social media advertising, empowers users with choice, making it a cost-effective and targeted strategy for businesses.

Terms of service Discover the essence of 'Terms of Service' in the social media realm. Unveil the rules, rights, and responsibilities governing user interactions on digital platforms.

Twitch Twitch: Leading live streaming platform for gaming, arts, and entertainment. Millions of creators and viewers worldwide.

Troll Learn about trolls in social media: troublemakers who disrupt, harass, and spread misinformation. Stay informed and stay safe.

Tip Jar Unlock new income streams with the "tip jar" on social media. Get direct support from your audience. Learn how to make it work for you.

Turnt Turnt is an adjective that means to be very excited or intoxicated. It is often used to describe someone who is having a lot of fun or who is partying hard.

Touch grass The term "touch grass" is used as a suggestion to go outside and experience the world. It is often used in a humorous or sarcastic way, to tell someone that they are spending too much time online or in their own head.

Twitter Verification Twitter Verification is a process where notable accounts receive a blue checkmark, signifying authenticity and distinguishing them from impersonation.

Twitter Poll Twitter polls are simple multiple-choice surveys where users can ask questions and gather opinions from their followers.

Twitter Handle A Twitter handle is a unique username preceded by the "@" symbol, used to identify and mention users on Twitter.

Twitter List Twitter Lists are curated collections of Twitter accounts based on interests, allowing users to organize and follow specific groups.

TikTok Stories TikTok stories are temporary videos on TikTok that vanish after 24 hours. A blue circle around a profile picture indicates an active story. To view someone's story, simply click on their profile picture.

Trigger Warning (TW)A trigger warning is an advisory given prior to presenting content that has the potential to elicit intense emotional or psychological responses in individuals who have undergone trauma or possess particular sensitivities.

Trending The term "trending" refers to the current buzz and popularity of topics, hashtags, or keywords on social media platforms such as Twitter, Facebook, Instagram, and TikTok.

TikTok SEO The optimization of content to enhance its visibility and ranking within the TikTok algorithm is known as TikTok SEO.

Thread A thread on social media refers to a sequence of interconnected posts or comments centered around a particular subject or discussion.

Thought Leader An individual acknowledged as an expert in a specific domain, wielding significant influence in shaping the trajectory of that domain.

Tea On the internet, the term "tea" is used to describe gossip. "Spilling the tea" is an alternative expression for revealing secret information.

TBT TBT stands for "Throwback Thursday," a widely used hashtag that allows individuals to reminisce about past memories and experiences by sharing them with others, fostering a sense of nostalgia and appreciation for the past.

That Girl The term "That girl" represents a popular social media lifestyle trend embodying women who place emphasis on wellness, productivity, beauty, and mindfulness.

TFW (That Feeling When)The phrase "That feeling when" is employed to present a relatable circumstance or encounter.

TBF (To Be Fair)TBF is an acronym denoting "to be fair." Its purpose is to introduce a statement or viewpoint where the individual aims to acknowledge an alternative perspective or offer contextual information.

Target Audience The target audience is the particular set of people or users that a brand, business, or content creator strives to connect with and involve.

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User-Generated Content UGC refers to any form of content that is produced and released by individuals who are not paid contributors or enthusiasts with a strong interest in a specific subject or brand, as opposed to being created by professional journalists, publishers, or content creators.

Understood the Assignment The phrase "Understood the assignment" is employed to recognize individuals who have performed exceptionally well or surpassed expectations.

URL shortener A URL shortener condenses long URLs into shorter versions, making them easier to share and track for analytics purposes.

UGC Campaign A captivating UGC campaign sparks user creativity, encouraging them to share brand-related content. Click for inspiration and join the movement!

Unserious Unserious is an adjective that means not taking a subject or situation seriously. It can also mean not being thoughtful, sincere, or meaningful.

User Authentication Ensure secure connections with user authentication processes on social media. Click to explore various authentication methods and protect your account.

User Persona Create targeted and relatable content by considering a fictional representation of an idealized target audience, aiding in creating more targeted and relatable content through user persona.

UTM Code UTM stands for Urchin Tracking Module, which is a snippet of text that can be added to the end of a URL to track the performance of marketing campaigns.

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Vlogging The term "vlogging" pertains to the practice of video blogging, while "vlog" is a shortened form of video blog. The expression "vloggers" is a concise way to describe video bloggers. This activity entails producing and disseminating video content on the internet, catering to a community of dedicated followers.

Viral Being "viral" on social media denotes that a particular piece of content, like a post, video, or image, has gained immense popularity and is being widely shared by numerous individuals across different social media platforms.

Vibes Vibes are the overall feeling or atmosphere of a place or situation. They can be positive or negative, and they can be communicated through words, images, or music.

Vanity Metrics Vanity Metrics on social media emphasize surface-level interactions, like likes and shares, often lacking deeper insights into meaningful engagement.

Vibe Check The term "vibe check" is used to assess the mood or atmosphere of a situation. It can be used to see if people are vibing with each other, or if the event is going well. For example, you might say "vibe check, are we feeling this song?" or "I'm not sure if this is the right vibe for this party."

Video Captioning Enhance accessibility with video captioning, making your content inclusive for all users. Click to explore tools and techniques for effective video captioning.

Video completion rate Video Completion Rate (VCR) measures the percentage of viewers who watch a video in its entirety, offering insights into content engagement on social media.

Virtual Reality VR Explore the dynamic world of Virtual Reality (VR) in social media. Engage, innovate, and connect in immersive digital spaces.

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Webinar A webinar, which stands for "web-based seminar," refers to an online event where a live presentation, workshop, or seminar is conducted interactively via the internet.

W (Win)The term "W" is commonly employed in informal language as a shorthand for "win," signifying a triumph, accomplishment, or favorable result within a particular context.

Word of mouth Word of mouth is the informal communication of information from person to person. It is a powerful marketing tool that can be used to build brand awareness and generate leads.

Woke The term "woke" is used to describe someone who is aware of and actively attentive to important social and political issues. It is often used in a positive sense, to describe someone who is informed and engaged in the world around them.

Web3 Web3: The decentralized internet paradigm, powered by blockchain, transforming data ownership and online interactions.

Wechat WeChat: China's super app with 1.2 billion users. Messaging, social media, payments, and more in one platform.

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YouTube Shorts YouTube Shorts was created by YouTube in response to the widespread popularity of short-form video content on social media platforms such as TikTok and Instagram Reels.

Yeet The term "yeet" is used to express the act of throwing something with a lot of force. It can also be used as an exclamation of excitement or surprise. For example, you might say "I just yeeted my phone across the room" or "yeet that homework in the trash."

YOLO YOLO (You Only Live Once) is a phrase used to encourage people to seize the day and live life to the fullest. It is often used as a justification for risky or impulsive behavior.

Youtube Brand Account A YouTube Brand Account is a type of Google Account that is specifically designed for businesses and organizations to manage their YouTube channels.

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Social Media Glossary

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