See what your competitors post, promote, and repeat
Track active ads, recent posts, engagement, and creative patterns in one place. Then use what is working to shape your next campaign.
Competitive Analytics in Simplified tracks the Facebook Pages you choose and shows their active ads, recent posts, engagement, and growth trends in one dashboard. AI analysis turns those signals into strengths, weaknesses, and testable ideas for your own campaigns. Add a Facebook Page to start uncovering its strategy.
Supports Facebook Pages today.
From competitor feed to campaign decision
Four views, each one answering a question you already ask about competitors.
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See the ads they are running right now
Every active ad appears as a card with the creative, copy, CTA, and landing page. "Running for" shows how long an ad has been live. An ad a competitor keeps paying for is worth studying first; longevity is a prioritization signal, not proof of performance.
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Break any ad down with AI analysis
Open an ad and see the full detail: creative, copy, destination, and an AI score across creative, media, targeting, and platform, with strengths, weaknesses, and recommendations spelled out underneath.
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Read the patterns behind the numbers
Compare recent posts, reactions, comments, shares, and views, then zoom out to follower growth, engagement trends, and publishing consistency. See whether a competitor is accelerating, coasting, or losing ground.
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Turn signals into your next campaign
AI analysis breaks each ad down into strengths, weaknesses, and recommendations. Identify testable patterns and content gaps, then adapt the concept to your own brand with Riley. Learn from what works; never copy it verbatim.
Stop screenshotting competitor posts into a folder
Most teams do competitor research by hand: someone scrolls the competitor's page, screenshots an ad, drops it in Slack, and the context dies there. A week later nobody knows if that ad is still running or whether it ever mattered. Competitive Analytics keeps the whole picture current, so the question changes from "what did they post" to "what do they keep paying for, and what should we test because of it".
What to know before you start
- Facebook Pages today. Competitor tracking currently supports Facebook Pages.
- Signals, not spend. You see ad longevity, engagement, and AI analysis. No tool can show verified competitor spend or revenue, and this page will not pretend otherwise.
- Allowance-based. How many competitors you can track depends on your workspace's competitor allowance, visible inside the app.
Competitive analytics, answered
What marketers ask before tracking their first competitor.
What is competitive analytics for social media?
Competitive analytics is the practice of tracking a competitor's public social activity, including their active ads, recent posts, engagement, and posting patterns, and using those signals to make better decisions about your own campaigns. Simplified collects these signals for the Facebook Pages you choose to track and adds AI analysis on top.
How can I see the ads a competitor is running?
Add a competitor's Facebook Page in Simplified and the Active Ads view shows each ad they are currently running: the creative, the copy, the CTA, the landing page it points to, and how long it has been live. Ads that run for weeks are usually the ones a competitor considers worth paying for.
Can I see how much a competitor spends on ads?
No, and be wary of tools that claim otherwise. Platforms do not expose verified spend or revenue data. Simplified uses observable signals instead: how long an ad has run, how audiences engage with posts, and AI analysis of the creative. Those signals tell you what a competitor keeps investing in, which is the decision-useful part.
Which social networks does Competitive Analytics support?
Competitor tracking supports Facebook Pages today. You pick the Pages you want to follow and Simplified keeps their ads, posts, and engagement current.
How many competitors can I track?
The number of competitors you can track depends on your workspace's competitor allowance. You can see your current allowance, and options for raising it, inside the app.
Compare plans Can I turn a competitor's ad into content for my brand?
Yes. From any tracked ad or post, hand the concept to Riley, the AI marketing agent, and it adapts the underlying idea to your brand voice, visuals, and offer. You get the pattern that works without publishing a copy.
Know what your competitors are running
Add a Facebook Page and see its ads, posts, and patterns in minutes.