Retail marketing, that sells the season.
Brief Riley with the collection or the sale. It makes the product carousels, styling reels, catalog ads and the launch email in your brand, and asks before anything spends. Ecommerce marketing automation for shops, online stores and dealerships.
15 million+ users. Rated 4.6 on G2 from 5,000+ reviews, 4.6 on Trustpilot, 4.7 on Capterra.
Give Riley the brief. Get the campaign back.
The autumn collection drops Thursday: the Fen sofa in moss velvet, the Hollin oak table, wool throws and the new stoneware. Plan the launch for Instagram, Pinterest, Meta catalog ads and the email list, make the assets, and queue everything for my approval.
On it. Reading the Alder & Oak Brand Kit, the autumn catalog, last autumn's launch numbers and your top posts first.
Read File x2, Simplified API, Create Design, Schedule Post 14 assets BKIGPIN 62s · 10:30a
- Read File Brand Kit: voice, palette, fonts, 28 approved posts 1/1
- Read File Autumn catalog: 23 products, stock and delivery times 1/1
- Simplified API: Get Top Posts Last autumn's launch, ranked by saves and product clicks 1/1
- Create Design 3 product carousels, 1 styling reel, 3 catalog ad variants, 1 email, 6 captions 14/14
- Schedule Post Thursday to Sunday, 11 slots across 4 channels 11/11
Done. 14 assets are ready: 3 product carousels, a 15-second styling reel, 3 Meta catalog ad variants, the launch email and 6 captions. Last autumn the styled-room shots outsold the product-on-white shots 3 to 1, so every carousel opens on a room. Nothing goes out until you approve.
The autumn collection is here. The Fen sofa in moss velvet, the Hollin oak table, wool throws and new stoneware. Made in the studio, delivered in three weeks.
Approve the carousels, the reel and the email. Run catalog ad A only, and cap it at $1,500 for the weekend. Schedule everything.
Scheduled. 11 posts and the email go out Thursday to Sunday. Catalog ad A is queued with a $1,500 cap, waiting on your approval to spend. I will report orders and return on ad spend on Monday.
Schedule launch weekend 11 posts queued · 1 ad · 4 channels IGPINEM 14s · 11:02a
Every Monday: look at what sold and what got saved last week, draft this week's posts and pins in our voice, and send them for approval by 9.
Last week the Hollin table drove 31% of product clicks from one carousel, and the stoneware pins were saved 2.6x more than anything else. This week: 6 posts and 4 pins, two table angles, two stoneware flat lays, one studio story. Drafts below.
Simplified API, Read File, Write File x10 10 posts drafted IGPINBK 33s · 8:04a
- Simplified API: Get Analytics 7-day results, Instagram, Pinterest, Shopify 3/3
- Read File Brand Kit and 3 new approved posts since last run 1/1
- Write File 6 captions, 2 carousels, 4 pins 10/10
Approved. Put the studio story on Friday.
Moved. 10 posts are scheduled, studio story on Friday. Next run: Monday 8:00 AM.
Pull the autumn launch weekend: orders, revenue, return on ad spend. Then send it to Lena's review link.
Report ready. 186 orders over the weekend, 4.3x return on the catalog ad, and the styling reel drove more product clicks than all three carousels together. Sent to Lena for review.
Simplified API x2, Write File, Send For Review 4 channels · Shopify · brand template IGFBG 49s · 9:12a
- Simplified API: Get Analytics Instagram, Pinterest, Meta Ads, email 4/4
- Simplified API: Get Orders Shopify, Thursday to Sunday 1/1
- Write File Summary, top assets, next-drop recommendation 1/1
- Send For Review Sent to Lena, founder 1/1
Good. Next drop, lead with a reel and put the budget behind it.
Noted in the seasonal workflow: reel first, carousel second, ad budget weighted to the reel. I will draft the winter drop on that plan.
Riley reports back to
- Analytics
- Search Console
- Meta Ads
- Google Ads
- HubSpot
- Slack
- Notion
- Drive
That was one brief. Hand Riley your next drop.
Start with RileyMost retail marketing tools stop at a product photo on white and a scheduled post.The styled shots, the reel, the catalog ad, the email and the orders report still wait for someone with a free afternoon.
Usually the owner, the week the stock lands.
The jobs
Hand Riley the marketing that waits on every drop.
Seasonal launches, weekly posts and pins, styling reels, catalog ads, local search for the showroom, maker stories and the orders report. Every job ends the same way: Riley shows its work, you make the call, and the approved work ships.
The week's posts and pins, drafted from what sold.
Riley reads last week's saves, clicks and orders, drafts this week in your voice, and queues it for one approval.
See the social schedulerPlan and draft this week's posts and pins from what sold and what got saved.
Stoneware pins were saved 2.6x more than anything else. Drafted 10 posts: two table angles, two stoneware flat lays, one studio story, plus pins.
Approve. Put the studio story on Friday.
One brief becomes the whole drop.
Product carousels, a styling reel, catalog ad variants, the launch email and the schedule, from one message. You review it all in one place.
Start a launch with RileyThe autumn collection drops Thursday. Plan the launch, make the assets, and queue it for my approval.
14 assets are ready: 3 carousels, a 15-second styling reel, 3 catalog ad variants, the email and 6 captions. Nothing goes out until you approve.
Approved. Run catalog ad A only, capped at $1,500 for the weekend.
Product video that shows the room, not the SKU.
Riley cuts the footage from the studio shoot into reels, adds captions in your brand style, and drafts the post for each one.
See AI ClipsTurn Tuesday's studio shoot into styling reels for Instagram and TikTok.
Found 5 moments worth a reel. Captions styled from the Alder & Oak Brand Kit. Three ways to style the Fen sofa goes first.
Post the first two this week. Keep the rest for the winter drop.
Catalog ads that stop when the stock does.
Riley drafts ad variants from your best organic post, sizes them per placement, syncs stock from your store so a sold-out item never runs, and waits for your approval before anything spends.
See the ads generatorMake 3 Meta catalog ad variants for the autumn collection from the styling reel.
3 variants ready for Feed, Stories and Reels, synced to 23 in-stock products. Copy pulled from the reel with 3x your average product clicks.
The autumn collection is here. The Fen sofa in moss velvet, the Hollin oak table, wool throws and new stoneware. Made in the studio, delivered in three weeks.
Run variant A. Cap it at $1,500 for the weekend.
Show up when someone nearby searches for a sofa.
Riley checks which local furniture searches your showroom shows up for, which ones Google and AI answers hand to the chain store, and drafts the Google Business posts and pages to close the gap.
See the AI writerWhich local furniture searches is the showroom missing? Fix the top three.
Alder & Oak appears for 7 of 18 local furniture searches. Drafted 3 Google Business posts and a showroom page, all staged, nothing live.
Ship the showroom page. Hold the posts for Monday's batch.
The people behind the product, on camera.
Riley turns a studio interview into a short film and the posts around it, in your voice, with the maker's approval before anything goes out.
Turn Friday's interview with Tomas in the workshop into a 60-second film and three posts.
Film cut to 58 seconds, 3 posts drafted. The line about oiling the oak so it ages with you leads. Sent to Tomas for approval.
When Tomas approves, post the film Sunday and the three posts across the week.
The drop, explained in orders and return on ad spend.
Riley pulls every channel and your store, writes the summary in your brand, and ends with what to repeat on the next drop.
Pull the autumn launch weekend: orders, revenue, return on ad spend.
186 orders over the weekend, 4.3x return on the catalog ad. The styling reel drove more product clicks than all three carousels together.
Next drop, lead with a reel and put the budget behind it.
Bring your own agent
Already in Claude? You're one command away.
Add Simplified to Claude, Codex, Cursor, Muse or any MCP client. Your agent gets your brand kits, creative tools, approvals, publishing and reports, the same layer Riley runs on.
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Claude
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ChatGPT
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Codex
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Cursor
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Gemini
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Grok
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OpenClaw
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Hermes
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Windsurf
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VS Code
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Let your agent set itself up
Paste this into Claude Code, Codex, Cursor or any agent that can configure its own tools. It connects Simplified, adds the skills and walks you through sign-in.
Read https://docs.simplified.com/setup.md and set up Simplified in this client. Reuse existing connections and skills, complete the setup steps you can perform, and guide me through sign-in when needed. Verify access without creating content or spending credits.Or set it up step by step
Run these inside Claude Code. The plugin brings the connection and the skills.
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Add the Simplified marketplace.
/plugin marketplace add celeryhq/simplified-ai -
Install the plugin.
/plugin install simplified-ai@simplified-ai -
Sign in to your Simplified workspace when Claude Code asks.
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Connect the hosted MCP server.
codex mcp add simplified --url https://apikit.simplified.com/mcp -
Sign in.
codex mcp login simplified -
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent codex --global
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Add the server to your Cursor MCP config.
{ "mcpServers": { "simplified": { "url": "https://apikit.simplified.com/mcp" } } } -
Sign in, then turn the Simplified tools on in Cursor.
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Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent cursor --global
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Open Settings → Connectors and add a custom connector named Simplified.
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Paste the server URL.
https://apikit.simplified.com/mcp -
Sign in with Simplified, then enable it in a new chat.
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Open Settings → Plugins and find Simplified.
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Select Install plugin, then connect your Simplified account.
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Ask for real work, like three LinkedIn drafts in your brand kit, kept unpublished. The workflow skills come with the plugin.
For scripts, CI and agents that run shell commands.
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Install the CLI.
npm install -g simplified-cli -
Sign in with a named profile.
simplified auth:login my-workspace -
Save your first draft. Nothing is scheduled or published.
simplified posts:create \ --content "A first look at what we are building." \ --accounts "ACCOUNT_ID" \ --action draft
Any agent with remote MCP, including Muse, OpenClaw, Hermes, Gemini and Windsurf.
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Add a remote MCP server named Simplified.
https://apikit.simplified.com/mcp -
Sign in with OAuth. If your agent takes a header instead, create a key in Simplified → Settings → API keys and add it through the agent's secure credential settings.
Authorization: Bearer YOUR_API_KEY -
If your agent supports skills, install them from the
celeryhq/simplified-airepository.
Then ask: "Show my Simplified workspace and teamspaces." Your agent should answer with real names, without creating anything or spending credits.
Includes 22 workflow skills. Drafts stay drafts until you approve.
The three things a marketing team worries about.
Riley answers each one before you have to ask.
It knows your brand.
Brand Kit holds your colors, fonts, voice, products, and approved examples. Riley reads it on every job and learns from every approval.
It works where you work.
Connected to 3,000+ apps: your social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more. Approved work moves to the right place with the schedule attached.
It runs without you.
Turn any job into a scheduled workflow. Build your own agents in Agent Studio for launches, reports, and handoffs. Everything still stops for your approval.
What 5,000+ verified reviews keep saying.
Simplified is both the name and the perfect description
Simplified makes it easy to manage a brand - or multiple brands. Within its 'simplified' interface, the social media management and scheduling lets you go directly from idea to implementation with a few intuitive clicks.
Not The Jack Of All Trades, The Master!
Simplified is an AI writer, graphic design tool, video editor and social media scheduler. Four tools in one, streamlining my workflow and allowing me to unsubscribe from various other tools - saving me tonnes of cash.
The social media planner is so integrated
The video editor saves me so much time. I love the social media planner especially because it's so integrated into the entire Simplified system. You can't find this anywhere else!
One marketing team per store, or per client.
Each store, dealership or client gets its own Brand Kit, channels, catalog, calendar and review link. A group with eight showrooms runs Riley eight times. A retail or automotive marketing agency runs it once per client. Switch between them without rebuilding the process.
- Owner review links with approve or request changes
- Shared calendars and catalogs per store
- Monthly reports in each store's brand
- Roles, approvals and ad budgets per workspace
What actually gets finished.
The honest version. Riley is not a strategist. It is the part of marketing that never gets done.
| Riley | A freelancer | ChatGPT | |
|---|---|---|---|
| How you brief it | One sentence in plain English | A call, a doc, and a week | A prompt, then rewrites |
| Knows your brand | Brand Kit, learns from every approval | After a few rounds | Paste it in every time |
| Makes the assets | Designs, video, captions, email, ads | Depends who you hired | Text only |
| Publishes and reports back | ✓ | You still do it | ✕ |
| Runs on a schedule | ✓ | ✕ | ✕ |
| Waits for your approval | Always, before anything goes live | Usually | Nothing to approve |
| Works for every client | One workspace per client | One at a time | ✕ |
The questions a store owner asks before handing over the marketing.
We'd ask them too.
Will it run an ad or post without my approval?
Not unless you tell it to. Posts, emails and ads wait as drafts until you approve them, and ad spend needs its own approval with the cap you set. Auto-publish is opt-in per workflow, and you can pause everything from the app or Slack.
Does it connect to my store?
Yes. Shopify, WooCommerce and Webflow stores connect for catalog, stock and orders. Riley pulls product details for carousels and catalog ads, keeps sold-out items out of ads, and reports orders and return on ad spend against each campaign.
We are a car dealership, not a furniture studio. Does this fit?
The same jobs: new-stock posts, a walkaround reel per vehicle, Meta inventory ads that stop when the car sells, Google Business posts for the lot, and the monthly report for the owner. Brief it with the stock list and the demo above becomes yours.
What does ecommerce marketing automation mean here, and what still needs me?
Riley automates the making and the scheduling: drafting, designing, sizing, syncing stock, queuing. You keep the decisions: what to launch, what to approve, how much to spend. Nothing goes live or spends without a yes.
Will it sound like our brand or like every other store?
It reads your Brand Kit and your approved past posts, then adjusts every time you approve or reject a draft. The longer you use it, the closer it gets.
Can it handle the showroom and the online store together?
Yes. One workspace covers both: Google Business and local search for the showroom, catalog ads and email for the store, one calendar and one report.
We use a retail marketing agency. Does this replace them?
Agencies run Riley for their clients: one workspace per store, with the owner's own review link. If you have an agency you like, ask them to run it. If you have been doing it yourself between deliveries, Riley is the team you did not have.
Can I run it from Claude or ChatGPT instead of the Simplified app?
Yes. Connect Simplified once and your agent gets the same Brand Kit, catalog, creative tools, approvals, publishing and reports Riley uses. The drafts still land in Simplified and wait for your approval.
Hand Riley your next drop.
See the carousels, the reel and the catalog ad before anything goes live or spends.