SaaS marketing that ships every release.
Brief Riley with what shipped. It writes the changelog post, the LinkedIn carousel, the launch email and the SEO article in your voice, and queues them for your approval. B2B SaaS marketing without the agency retainer.
15 million+ users. Rated 4.6 on G2 from 5,000+ reviews, 4.6 on Trustpilot, 4.7 on Capterra.
Give Riley the brief. Get the campaign back.
We ship Playbooks on Tuesday: reusable onboarding flows a CS lead can clone per customer. Plan the launch for the changelog, LinkedIn, email and the blog, make the assets, and queue everything for my approval. Lead with the time saved, not the feature list.
On it. Reading the Trellis Brand Kit, the Playbooks docs page, the beta customer interviews and the last two launches first.
Read File x3, Simplified API, Create Design, Schedule Post 9 assets BKLIEM 58s · 9:40a
- Read File Brand Kit: voice, palette, fonts, 31 approved posts 1/1
- Read File Playbooks docs and 4 beta interview notes 1/1
- Simplified API: Get Top Posts Last two launches, ranked by link clicks and signups 1/1
- Read File Launch checklist from the Q2 release 1/1
- Create Design 1 changelog post, 1 carousel, 1 launch video, 1 email, 1 article, 4 captions 9/9
- Schedule Post Tuesday to Thursday, 7 slots across 4 channels 7/7
Done. 9 assets are ready: the changelog post, a 6-slide LinkedIn carousel, a 20-second launch video, the launch email, a 1,400-word article and 4 captions. Three beta customers said "two hours per customer", so that is the headline. Nothing is scheduled until you approve.
Approve the changelog, carousel and email. Cut the video to 15 seconds and open with the clone click. Then schedule.
Video cut to 15 seconds, opens on the clone. 7 posts and the email are scheduled Tuesday to Thursday. The article is staged as a draft for your edit. I will report signups and link clicks on Friday.
Schedule launch week 7 posts queued · 4 channels LIEMX 11s · 10:14a
Every Monday: look at last week's LinkedIn and blog numbers, draft this week's founder posts in my voice from my customer calls, and send them for approval by 9.
Last week the onboarding spreadsheet post got 3.4x your average comments, and 19 profile visits turned into trial signups. This week: 4 posts, two from customer calls, one Playbooks follow-up, one hiring note. Drafts below.
Simplified API, Read File, Write File x4 4 posts drafted LIBK 26s · 8:04a
- Simplified API: Get Analytics 7-day results, LinkedIn and blog 2/2
- Read File Brand Kit and 2 customer call notes 1/1
- Write File 4 posts 4/4
Approved. Move the hiring note to Friday.
Moved. 4 posts are scheduled, hiring note on Friday. Next run: Monday 8:00 AM.
Pull the Playbooks launch numbers and tell me what to repeat next release.
Report ready. 214 signups in launch week, 41% of them from the LinkedIn carousel. The changelog email opened at 48%. The article ranks 14th for "customer onboarding playbook" after three days. Repeat: carousel first, email second.
Simplified API x2, Write File 4 channels · brand template LIEMG 37s · 4:03p
- Simplified API: Get Analytics LinkedIn, email, X, website 4/4
- Simplified API: Get Search Rankings Article position after 3 days 1/1
- Write File Summary, top posts, next-release checklist 1/1
Good. Make this the template for every release.
Saved as the release workflow. Next time, brief me with what shipped and I will run the same plan and queue it for your approval.
Riley reports back to
- Analytics
- Search Console
- Meta Ads
- Google Ads
- HubSpot
- Slack
- Notion
- Drive
That was one brief. Hand Riley your next release.
Start with RileyMost SaaS teams ship weekly and market quarterly.The changelog, the LinkedIn post, the email and the article wait for a marketer who is busy, or who does not exist yet.
Usually the founder, the night before the release.
The jobs
Hand Riley the marketing that waits on every release.
Launches, founder-led LinkedIn, customer stories, SEO articles, webinar clips, ads and the launch report. Every job ends the same way: Riley shows its work, you make the call, and the approved work ships.
One brief becomes the whole launch.
The changelog post, the LinkedIn carousel, the launch video, the email, the article and the schedule, from one message. You review it all in one place.
Start a launch with RileyWe ship Playbooks Tuesday. Plan the launch, make the assets, and queue it for my approval.
9 assets are ready: the changelog post, a 6-slide carousel, a 20-second video, the email, a 1,400-word article and 4 captions. Nothing goes out until you approve.
Approved. Cut the video to 15 seconds and open on the clone click.
Founder-led content, without the founder writing it at midnight.
Riley reads last week's results and your customer calls, drafts the week's posts in your voice, and queues them for one approval.
See the social schedulerPlan and draft this week's LinkedIn posts from last week's results and my customer calls.
The spreadsheet post got 3.4x your average comments. Drafted 4 posts: two from customer calls, one Playbooks follow-up, one hiring note.
Approved. Move the hiring note to Friday.
The customer call becomes the customer story.
Riley pulls the quotes from a call transcript, drafts the story in your voice, and routes it to the customer for approval before anything is published.
See the AI writerTurn Thursday's call with Northwind's CS lead into a customer story for the blog and LinkedIn.
Story drafted: 640 words, 3 quotes, the two-hours-per-customer number up top. Sent to Dana at Northwind for approval. Nothing publishes until she signs off.
When Dana approves, publish the blog first and LinkedIn the next morning.
Show up where buyers search, and where AI answers.
Riley checks which buyer questions you rank for, which ones ChatGPT and Google AI Overviews answer with a competitor, and writes or rewrites the pages to close the gap. Every change is staged as a draft.
See the AI writerWhich customer onboarding questions are we missing in AI answers? Fix the top three.
Trellis is cited on 3 of 15 onboarding questions. Wrote 2 articles and rewrote the Playbooks page for the biggest gaps, all staged, nothing live.
Ship the Playbooks rewrite. Hold the articles for the editor.
The webinar becomes a month of clips.
Riley cuts the recording into clips, adds captions in your brand style, and drafts the post for each one.
See AI ClipsTurn Wednesday's onboarding webinar into clips for LinkedIn and Shorts.
Found 7 moments worth clipping. Captions styled from the Trellis Brand Kit. The one about the 40-row spreadsheet goes first.
Post the first three this month. Keep the rest as drafts.
Ad creative from the posts that already worked.
Riley drafts LinkedIn and Meta ad variants from your best organic post, sizes them per placement, and waits for your approval before anything spends.
See the ads generatorMake 3 ad variants for Playbooks from the carousel, for LinkedIn and Meta.
3 variants ready for Feed, Stories and LinkedIn. Copy pulled from the carousel slide with the most link clicks.
Onboarding used to start from a blank board. Playbooks: save the flow once, clone it per customer. Beta teams got about two hours back, per customer.
Run variant B. Cap it at $800 for the week.
The launch, explained, with what to repeat.
Riley pulls every channel, writes the summary in your brand, and ends with the checklist for the next release.
Pull the Playbooks launch numbers and tell me what to repeat next release.
214 signups in launch week, 41% from the LinkedIn carousel. The email opened at 48%. Repeat: carousel first, email second.
Make this the template for every release.
Bring your own agent
Already in Claude? You're one command away.
Add Simplified to Claude, Codex, Cursor, Muse or any MCP client. Your agent gets your brand kits, creative tools, approvals, publishing and reports, the same layer Riley runs on.
-
Claude
-
ChatGPT
-
Codex
-
Cursor
-
Gemini
-
Grok
-
OpenClaw
-
Hermes
-
Windsurf
-
VS Code
- M Muse
Let your agent set itself up
Paste this into Claude Code, Codex, Cursor or any agent that can configure its own tools. It connects Simplified, adds the skills and walks you through sign-in.
Read https://docs.simplified.com/setup.md and set up Simplified in this client. Reuse existing connections and skills, complete the setup steps you can perform, and guide me through sign-in when needed. Verify access without creating content or spending credits.Or set it up step by step
Run these inside Claude Code. The plugin brings the connection and the skills.
-
Add the Simplified marketplace.
/plugin marketplace add celeryhq/simplified-ai -
Install the plugin.
/plugin install simplified-ai@simplified-ai -
Sign in to your Simplified workspace when Claude Code asks.
-
Connect the hosted MCP server.
codex mcp add simplified --url https://apikit.simplified.com/mcp -
Sign in.
codex mcp login simplified -
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent codex --global
-
Add the server to your Cursor MCP config.
{ "mcpServers": { "simplified": { "url": "https://apikit.simplified.com/mcp" } } } -
Sign in, then turn the Simplified tools on in Cursor.
-
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent cursor --global
-
Open Settings → Connectors and add a custom connector named Simplified.
-
Paste the server URL.
https://apikit.simplified.com/mcp -
Sign in with Simplified, then enable it in a new chat.
-
Open Settings → Plugins and find Simplified.
-
Select Install plugin, then connect your Simplified account.
-
Ask for real work, like three LinkedIn drafts in your brand kit, kept unpublished. The workflow skills come with the plugin.
For scripts, CI and agents that run shell commands.
-
Install the CLI.
npm install -g simplified-cli -
Sign in with a named profile.
simplified auth:login my-workspace -
Save your first draft. Nothing is scheduled or published.
simplified posts:create \ --content "A first look at what we are building." \ --accounts "ACCOUNT_ID" \ --action draft
Any agent with remote MCP, including Muse, OpenClaw, Hermes, Gemini and Windsurf.
-
Add a remote MCP server named Simplified.
https://apikit.simplified.com/mcp -
Sign in with OAuth. If your agent takes a header instead, create a key in Simplified → Settings → API keys and add it through the agent's secure credential settings.
Authorization: Bearer YOUR_API_KEY -
If your agent supports skills, install them from the
celeryhq/simplified-airepository.
Then ask: "Show my Simplified workspace and teamspaces." Your agent should answer with real names, without creating anything or spending credits.
Includes 22 workflow skills. Drafts stay drafts until you approve.
The three things a marketing team worries about.
Riley answers each one before you have to ask.
It knows your brand.
Brand Kit holds your colors, fonts, voice, products, and approved examples. Riley reads it on every job and learns from every approval.
It works where you work.
Connected to 3,000+ apps: your social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more. Approved work moves to the right place with the schedule attached.
It runs without you.
Turn any job into a scheduled workflow. Build your own agents in Agent Studio for launches, reports, and handoffs. Everything still stops for your approval.
What 5,000+ verified reviews keep saying.
Simplified is both the name and the perfect description
Simplified makes it easy to manage a brand - or multiple brands. Within its 'simplified' interface, the social media management and scheduling lets you go directly from idea to implementation with a few intuitive clicks.
An Innovative All-in-One Solution for Productivity and Engagement
Simplified Platform's integration with marketing and social media tools streamlined my campaign management. The seamless connection to popular platforms allowed for efficient scheduling and posting of content.
All the gadgets a marketer needs
It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.
One marketing team per product, or per client.
Each product or client gets its own Brand Kit, channels, calendar and review link. A SaaS marketing agency runs Riley once per client, with the client's founder approving from a review link. A venture studio runs it once per portfolio company.
- Founder review links with approve or request changes
- Shared launch calendars per product
- Monthly reports in the client's brand
- Roles and approvals per workspace
What actually gets finished.
The honest version. Riley is not a strategist. It is the part of marketing that never gets done.
| Riley | A freelancer | ChatGPT | |
|---|---|---|---|
| How you brief it | One sentence in plain English | A call, a doc, and a week | A prompt, then rewrites |
| Knows your brand | Brand Kit, learns from every approval | After a few rounds | Paste it in every time |
| Makes the assets | Designs, video, captions, email, ads | Depends who you hired | Text only |
| Publishes and reports back | ✓ | You still do it | ✕ |
| Runs on a schedule | ✓ | ✕ | ✕ |
| Waits for your approval | Always, before anything goes live | Usually | Nothing to approve |
| Works for every client | One workspace per client | One at a time | ✕ |
The questions a founder asks before handing over the marketing.
We'd ask them too.
Will it publish without my approval?
Not unless you tell it to. Review is the default: work queues as drafts and you approve or reject it. Auto-publish is opt-in per workflow, and you can pause everything from the app or Slack.
Will it sound like a founder or like a content farm?
It reads your Brand Kit, your approved posts and, if you give it access, your customer calls. It drafts in your voice and adjusts every time you approve or reject. The founders who get the best results reject hard for the first two weeks.
We ship every week. Can it keep up?
That is the point. Brief it with what shipped and it runs the release plan you approved last time: changelog, carousel, email, article, clips. A launch that took your team three days becomes an afternoon of approvals.
Do we still need a SaaS marketing agency?
Some teams keep one for strategy and positioning and hand Riley the execution. Agencies run Riley for their SaaS clients too, one workspace per client. If you have been doing it yourself between releases, Riley is the marketer you have not hired yet.
Does it handle the technical content, or just social?
Both. It reads your docs and changelog, writes the changelog post and the SEO article, and flags any claim it could not find in the docs for you to confirm. It does not invent features.
Can I run it from Claude Code, Codex or Cursor?
Yes, and for a SaaS team that is often the natural place. Connect Simplified once and your coding agent can draft the changelog post from the merged pull request, queue it for approval, and pull the launch report. The drafts land in Simplified and wait for your approval.
What does it need access to?
A Brand Kit, your website or docs, and the channels you publish to: LinkedIn, X, email, your blog. Analytics, Search Console and your ads accounts are optional and only make the reports better.
Who owns what it makes?
You do. Copy, designs, video, captions and campaign assets belong to your account, and you keep them even if you cancel.
Hand Riley your next release.
See the changelog post, the carousel and the email before anything goes live.