Dental and med spa marketing, run by Riley.
Brief Riley with the promotion or the new service. It makes the posts, reels, ads and emails in your practice's brand, and waits for your approval. Healthcare marketing without the extra evenings.
15 million+ users. Rated 4.6 on G2 from 5,000+ reviews, 4.6 on Trustpilot, 4.7 on Capterra.
Give Riley the brief. Get the campaign back.
We launch the whitening membership on Tuesday. Plan the campaign for Instagram, Facebook, and email, make the assets, and queue everything for my approval. Stay on brand.
On it. Reading the Harbor Dental Brand Kit, last quarter's top posts, and the membership page first.
Read File x2, Simplified API, Create Design, Schedule Post 12 assets BKIGFB 48s · 9:12a
- Read File Brand Kit: voice, palette, fonts, 14 approved posts 2/2
- Simplified API: Get Top Posts Last quarter, ranked by saves and booking clicks 1/1
- Read File Whitening membership page and 3 patient reviews 2/2
- Create Design 3 carousels, 1 launch video, 6 captions, 1 email 11/11
- Schedule Post Tuesday to Friday, 9 slots across 3 channels 9/9
Done. 12 assets are ready for review: 3 carousels, a 15-second launch video, 6 captions, and the launch email. Nothing is scheduled until you approve.
Approve the carousels and the email. Make the video hook punchier, then schedule everything.
Hook updated and the run is scheduled. 9 posts go out Tuesday to Friday. I will report back Monday with bookings and what worked.
Schedule launch week 9 posts queued · 3 channels IGFBEM 12s · 9:41a
We open the facial aesthetics suite on the 3rd: Botox, fillers and medical facials with Nurse Elena. Plan a two-week intro campaign for Instagram, Facebook and email, and keep every claim inside what we are allowed to say.
Reading the Brand Kit, the aesthetics service page and your advertising rules for injectables first. No before-and-after photos without a signed consent on file.
Read File x3, Simplified API, Create Design, Schedule Post 10 assets BKIGFB 54s · 1:48p
- Read File Brand Kit: voice, palette, fonts, 14 approved posts 1/1
- Read File Aesthetics service page and Nurse Elena's bio 1/1
- Read File Advertising rules: no outcome promises, no unconsented photos 1/1
- Simplified API: Get Top Posts Team stories ranked by saves, last 90 days 1/1
- Create Design 2 carousels, 1 intro video, 5 captions, 1 email 9/9
- Schedule Post Two weeks, 8 slots across 3 channels 8/8
Done. 10 assets are ready: 2 carousels, a 20-second meet-the-nurse video, 5 captions and the intro email. Every caption says "results vary" where a treatment is named. Nothing is scheduled until you approve.
Approve everything except the pricing line in the email. Take it out, then schedule.
Pricing line removed. 8 posts and the email are scheduled across the opening fortnight. I will report consult bookings on the 17th.
Schedule opening fortnight 8 posts queued · 3 channels IGFBEM 9s · 2:10p
Every Monday: plan this week's posts from what performed last week, draft them in our voice, and send them to me for approval by 9.
Last week, saves were up 34% on patient tips and down 12% on promos. This week: 5 posts, three tips and two team stories. Drafts below.
Simplified API, Read File, Write File x7 5 posts drafted IGFBBK 31s · 8:03a
- Simplified API: Get Analytics 7-day results across Instagram and Facebook 2/2
- Read File Brand Kit and 3 new approved posts since last run 1/1
- Write File 5 captions, 2 carousels 7/7
Approved. Swap Thursday for the hygienist story we shot last week.
Swapped. 5 posts are scheduled and Thursday is the hygienist story. Next run: Monday 8:00 AM.
Pull the September report, in our brand, and send it to Dr. Ahmed's review link.
Report ready. Reach is up 41% and 3 posts drove 80% of the booking clicks. Sent to Dr. Ahmed for review.
Simplified API, Write File, Send For Review 4 channels · brand template IGFBG 56s · 4:01p
- Simplified API: Get Analytics Instagram, Facebook, Google Business, website 4/4
- Read File Brand Kit report template 1/1
- Write File Summary, top posts, next month's recommendation 1/1
- Send For Review Sent to Dr. Ahmed, practice owner 1/1
Good. When he approves, schedule October.
Set. The moment Dr. Ahmed approves, I will schedule October's 18 posts and ping you in Slack.
Riley reports back to
- Analytics
- Search Console
- Meta Ads
- Google Ads
- HubSpot
- Slack
- Notion
- Drive
That was one brief. Hand Riley your practice's.
Start with RileyMost clinics have a front desk, a doctor and a marketing plan nobody has time to run.The posts, the review replies, the ads, the new-service launch: someone still has to make them.
Usually the office manager, after close.
The jobs
Hand Riley the marketing your practice keeps putting off.
Patient tips, service launches, articles patients actually search for, clips from the doctor's Q&A, ads and the monthly report. Every job ends the same way: Riley shows its work, you make the call, and the approved work ships.
The weekly posts, without the weekly scramble.
Riley reads what worked last week, drafts next week in your voice, and queues it for one approval.
See the social schedulerPlan and draft next week's posts from what performed.
Saves were up 34% on patient tips. Drafted 5 posts for next week: three tips, two team stories.
Approve. Move Thursday's post to Friday.
One brief becomes the whole launch.
Designs, a launch video, captions, the email, and the schedule, all from one message. You review everything in one place.
Start a launch with RileyWe launch the whitening membership Tuesday. Plan it, make the assets, and queue it for my approval.
12 assets are ready: 3 carousels, a 15-second video, 6 captions, and the launch email. Nothing goes out until you approve.
Approved. Give the video a punchier hook.
Articles built from what your customers actually ask.
Riley drafts long-form in your voice from your product facts and past posts, adds the internal links, and hands you a draft with sources, not a wall of text.
See the AI writerWrite a 1,200-word guide on how often to whiten your teeth, in our voice, linking to the membership page.
Draft ready: 1,240 words, 4 internal links, 3 sources cited. Two clinical claims are flagged for Dr. Ahmed to confirm before it goes out.
Confirmed with Dr. Ahmed. Publish Thursday and draft the social cuts.
Show up in Google and in AI answers.
Riley checks which buyer questions you rank for, which ones ChatGPT and Google AI Overviews answer without you, and rewrites or builds the pages to close the gap. Every change is staged as a draft.
See the AI writerWhich teeth whitening questions are we missing in AI answers? Fix the top three.
Harbor Dental is cited on 4 of 12 local whitening questions. Rewrote 3 pages for the biggest gaps, all staged as drafts, nothing live.
Ship the sensitivity page first. Hold the other two for Dr. Ahmed's review.
Long videos become short ones people watch.
Riley cuts your webinar or podcast into clips, adds captions in your brand style, and drafts the post for each one.
See AI ClipsTurn Thursday's live Q&A with Dr. Ahmed into clips for Instagram and Shorts.
Found 6 moments worth clipping. Captions styled from the Harbor Dental Brand Kit. Strongest one first.
Post the first two this week. Keep the rest as drafts.
Ad creative that ships before the budget expires.
Riley drafts ad variants from your best organic posts, sizes them per placement, and waits for your approval before anything spends.
See the ads generatorMake 3 Meta ad variants for the whitening membership from our top post this month.
3 variants ready, sized for Feed, Stories, and Reels. Copy pulled from the post with 2.1x your average saves.
Whiter teeth, one short visit a quarter. The Harbor Dental whitening membership is open, and the first session books in under a minute.
Run variant B. Cap it at $500 for the week.
The announcement, the pitches, and the follow-ups.
Riley drafts the release in your voice, builds the pitch list from outlets that covered you before, and keeps every send waiting for your approval.
Start with RileyWe open the Riverside location in October. Draft the press release and a pitch for the 10 local outlets that covered us before.
Release drafted and 10 pitches personalized from each outlet's last story about Harbor Dental. Nothing sends until you approve.
Approve the release. Send the pitches Tuesday at 7am.
The monthly report, in the client's brand, sent for review.
Agencies run Riley per client. It pulls each client's numbers, writes the summary in their brand, and sends it to their review link. You get pinged when they approve.
See agency workspacesSeptember report for Harbor Dental, in their brand, to their review link.
Sent. Reach is up 41% and 3 posts drove most of the booking clicks. Waiting on Harbor Dental.
When they approve, schedule October.
Bring your own agent
Already in Claude? You're one command away.
Add Simplified to Claude, Codex, Cursor, Muse or any MCP client. Your agent gets your brand kits, creative tools, approvals, publishing and reports, the same layer Riley runs on.
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Claude
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ChatGPT
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Codex
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Cursor
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Gemini
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Grok
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OpenClaw
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Hermes
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Windsurf
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VS Code
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Let your agent set itself up
Paste this into Claude Code, Codex, Cursor or any agent that can configure its own tools. It connects Simplified, adds the skills and walks you through sign-in.
Read https://docs.simplified.com/setup.md and set up Simplified in this client. Reuse existing connections and skills, complete the setup steps you can perform, and guide me through sign-in when needed. Verify access without creating content or spending credits.Or set it up step by step
Run these inside Claude Code. The plugin brings the connection and the skills.
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Add the Simplified marketplace.
/plugin marketplace add celeryhq/simplified-ai -
Install the plugin.
/plugin install simplified-ai@simplified-ai -
Sign in to your Simplified workspace when Claude Code asks.
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Connect the hosted MCP server.
codex mcp add simplified --url https://apikit.simplified.com/mcp -
Sign in.
codex mcp login simplified -
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent codex --global
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Add the server to your Cursor MCP config.
{ "mcpServers": { "simplified": { "url": "https://apikit.simplified.com/mcp" } } } -
Sign in, then turn the Simplified tools on in Cursor.
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Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent cursor --global
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Open Settings → Connectors and add a custom connector named Simplified.
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Paste the server URL.
https://apikit.simplified.com/mcp -
Sign in with Simplified, then enable it in a new chat.
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Open Settings → Plugins and find Simplified.
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Select Install plugin, then connect your Simplified account.
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Ask for real work, like three LinkedIn drafts in your brand kit, kept unpublished. The workflow skills come with the plugin.
For scripts, CI and agents that run shell commands.
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Install the CLI.
npm install -g simplified-cli -
Sign in with a named profile.
simplified auth:login my-workspace -
Save your first draft. Nothing is scheduled or published.
simplified posts:create \ --content "A first look at what we are building." \ --accounts "ACCOUNT_ID" \ --action draft
Any agent with remote MCP, including Muse, OpenClaw, Hermes, Gemini and Windsurf.
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Add a remote MCP server named Simplified.
https://apikit.simplified.com/mcp -
Sign in with OAuth. If your agent takes a header instead, create a key in Simplified → Settings → API keys and add it through the agent's secure credential settings.
Authorization: Bearer YOUR_API_KEY -
If your agent supports skills, install them from the
celeryhq/simplified-airepository.
Then ask: "Show my Simplified workspace and teamspaces." Your agent should answer with real names, without creating anything or spending credits.
Includes 22 workflow skills. Drafts stay drafts until you approve.
The three things a marketing team worries about.
Riley answers each one before you have to ask.
It knows your brand.
Brand Kit holds your colors, fonts, voice, products, and approved examples. Riley reads it on every job and learns from every approval.
It works where you work.
Connected to 3,000+ apps: your social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more. Approved work moves to the right place with the schedule attached.
It runs without you.
Turn any job into a scheduled workflow. Build your own agents in Agent Studio for launches, reports, and handoffs. Everything still stops for your approval.
What 5,000+ verified reviews keep saying.
The BEST for Social Media Scheduling...And I've Tried Them All
This has been the only social media scheduler that I haven't ran into a million problems with. I appreciate that I can create content, upload and schedule it and not have to worry about whether or not it's going to actually post.
Not The Jack Of All Trades, The Master!
Simplified is an AI writer, graphic design tool, video editor and social media scheduler. Four tools in one, streamlining my workflow and allowing me to unsubscribe from various other tools - saving me tonnes of cash.
The social media planner is so integrated
The video editor saves me so much time. I love the social media planner especially because it's so integrated into the entire Simplified system. You can't find this anywhere else!
One marketing team per location, or per client.
Each practice gets its own Brand Kit, channels, calendar and review link. A group with twelve offices runs Riley twelve times. A dental or med spa marketing agency runs it once per client. Switch between them without rebuilding the process.
- Owner review links with approve or request changes
- Shared calendars per location
- Monthly reports in the practice's brand
- Roles and approvals per workspace
What actually gets finished.
The honest version. Riley is not a strategist. It is the part of marketing that never gets done.
| Riley | A freelancer | ChatGPT | |
|---|---|---|---|
| How you brief it | One sentence in plain English | A call, a doc, and a week | A prompt, then rewrites |
| Knows your brand | Brand Kit, learns from every approval | After a few rounds | Paste it in every time |
| Makes the assets | Designs, video, captions, email, ads | Depends who you hired | Text only |
| Publishes and reports back | ✓ | You still do it | ✕ |
| Runs on a schedule | ✓ | ✕ | ✕ |
| Waits for your approval | Always, before anything goes live | Usually | Nothing to approve |
| Works for every client | One workspace per client | One at a time | ✕ |
The questions a practice owner asks before handing over the marketing.
We'd ask them too.
Will Riley post something a patient could screenshot and we regret?
Not without you. Every post, reel, ad and email waits as a draft until you approve it. One tap rejects a draft, and Riley learns from the rejection. Auto-publish is opt-in per workflow and you can pause everything from the app or Slack.
Does it know the rules for advertising dental and medical services?
You give it the rules your practice follows and it applies them to every draft: no outcome promises, no before-and-after photos without a signed consent on file, "results vary" wherever a treatment is named. Clinical claims get flagged for the doctor to confirm. It does not replace your compliance review. It makes sure nothing reaches that review half-finished.
Can it use our patient photos and reviews?
Only the ones you upload and mark as approved. Riley works from your service pages, Brand Kit, approved photos and public reviews, not from your practice management system. Keep patient records out of it and there is nothing for it to leak.
We are a dental practice that also offers Botox and facials. Does one workspace cover both?
Yes. The Harbor Dental demo above runs a whitening membership launch and an aesthetics suite opening in the same workspace, with the same Brand Kit. If the aesthetics side has its own brand, give it its own workspace and Riley keeps the voices apart.
What about Google reviews and the Google Business profile?
Riley drafts review replies in your voice for you to approve, posts updates to your Google Business profile, and reports booking clicks from it alongside Instagram and Facebook.
We already use a dental marketing agency. Does this replace them?
Agencies run Riley for their clients: one workspace per practice, with the practice's own review link. If you have an agency you like, ask them to run it. If you have been doing it yourself between patients, Riley is the team you did not have.
How long until it sounds like our practice?
It reads your Brand Kit and your approved past posts on day one, then adjusts every time you approve or reject a draft. Most practices stop editing captions within the first month.
Can I run it from Claude or ChatGPT instead of the Simplified app?
Yes. Connect Simplified once and your agent gets the same Brand Kit, creative tools, approvals, publishing and reports Riley uses. The drafts still land in Simplified and wait for your approval.
Hand Riley your next promotion.
See the posts, the reel and the email before anything goes live.