Small business marketing, run by Riley.
Brief Riley like a marketing hire: the new menu, the Saturday event, this week's posts. It makes the work in your brand and queues it for one approval. AI marketing for small business, minus the five tabs.
15 million+ users. Rated 4.6 on G2 from 5,000+ reviews, 4.6 on Trustpilot, 4.7 on Capterra.
Give Riley the brief. Get the campaign back.
The autumn menu starts Monday: maple oat latte, pear and cardamom bun, and the squash soup is back. Plan the launch for Instagram, Facebook, Google Business and the email list, make the assets, and queue it for my approval. Both locations.
On it. Reading the Lantern Brand Kit, last year's autumn launch and the top posts from both locations first.
Read File x2, Simplified API, Create Design, Schedule Post 11 assets BKIGFB 44s · 7:20a
- Read File Brand Kit: voice, palette, fonts, 22 approved posts 1/1
- Simplified API: Get Top Posts Last 90 days, ranked by saves and direction clicks 1/1
- Read File Autumn menu PDF and last year's launch results 1/1
- Create Design 2 carousels, 1 launch reel, 6 captions, 1 email, 1 Google Business post 11/11
- Schedule Post Monday to Friday, 10 slots across 4 channels 10/10
Done. 11 assets are ready: 2 carousels, a 12-second launch reel, 6 captions, the email and a Google Business update. Last year's launch got most of its saves from the drink close-ups, so the reel leads with the maple oat latte. Nothing goes out until you approve.
Approve everything. Swap the Thursday post for the staff picks photo, then schedule.
Swapped and scheduled. 10 posts go out Monday to Friday across both locations. I will report direction clicks and email opens next Monday.
Schedule launch week 10 posts queued · 4 channels IGFBEM 8s · 7:52a
Every Monday: look at what worked last week at both locations, draft this week's posts in our voice, and send them to me by 8 so I can approve before the morning rush.
Last week the pastry close-ups earned 2.1x the saves of everything else, and one Riverside post brought 38 direction clicks. This week: 5 posts, two pastry shots, two team moments, one Riverside feature. Drafts below.
Simplified API, Read File, Write File x7 5 posts drafted IGFBBK 29s · 7:33a
- Simplified API: Get Analytics 7-day results, Instagram, Facebook, Google Business 3/3
- Read File Brand Kit and 2 new approved posts since last run 1/1
- Write File 5 captions, 2 carousels 7/7
Approved. Move the Riverside post to Saturday morning.
Moved. 5 posts are scheduled and Riverside goes out Saturday at 9. Next run: Monday 7:30 AM.
Pull September for both locations and tell me what to do differently in October.
Report ready. Direction clicks are up 33%, almost all from Google Business posts, and the email drove 212 visits with the loyalty code. Recommendation: post to Google Business three times a week instead of once.
Simplified API, Read File, Write File 4 channels · brand template IGFBG 41s · 5:02p
- Simplified API: Get Analytics Instagram, Facebook, Google Business, email 4/4
- Read File Brand Kit report template 1/1
- Write File Summary, top posts, October plan 1/1
Do it. Three Google Business posts a week from October.
Set. The weekly workflow now drafts 3 Google Business posts alongside the 5 social posts. You will see them in Monday's approval.
Riley reports back to
- Analytics
- Search Console
- Meta Ads
- Google Ads
- HubSpot
- Slack
- Notion
- Drive
That was one brief. Hand Riley your week.
Start with RileyYou run the business. The posts, the reviews, the emails and the ads are the second job nobody hired you for.Most small business marketing tools hand you a template and leave the rest to you.
Usually you, at the kitchen table, after close.
The jobs
Hand Riley the marketing you keep meaning to get to.
Weekly posts, launches, Google reviews, local search, short video, ads and the monthly numbers. Every job ends the same way: Riley shows its work, you make the call, and the approved work ships.
The week's posts, drafted before you open.
Riley reads what worked last week, drafts this week in your voice, and queues it for one approval.
See the social schedulerPlan and draft this week's posts from what performed.
Pastry close-ups earned 2.1x the saves. Drafted 5 posts: two pastries, two team moments, one Riverside feature.
Approve. Move the Riverside post to Saturday.
One brief becomes the whole launch.
Carousels, a reel, captions, the email, a Google Business update and the schedule, from one message. You review it all in one place.
Start a launch with RileyThe autumn menu starts Monday. Plan the launch, make the assets, and queue it for my approval.
11 assets are ready: 2 carousels, a 12-second reel, 6 captions, the email and a Google Business update. Nothing goes out until you approve.
Approved. Swap Thursday for the staff picks photo.
Every Google review answered, in your voice.
Riley drafts a reply to each new review, flags the ones that mention a problem, and posts the replies you approve.
Reply to this week's Google reviews. Flag anything that mentions wait times.
14 reviews this week, 13 replies drafted. One mentions a 20-minute wait at Riverside on Saturday. Flagged, with a suggested reply.
Post the 13. I will answer the wait-time one myself.
Phone footage becomes reels people watch.
Riley cuts the clips you shoot on your phone, adds captions in your brand style, and drafts the post for each one.
See AI ClipsTurn the 6 clips from Saturday's cupping into reels for Instagram and TikTok.
Found 4 moments worth a reel. Captions styled from the Lantern Brand Kit. Priya explaining the pour test is the strongest.
Post the first two this week. Keep the rest as drafts.
A local ad that runs while you serve.
Riley drafts ad variants from your best organic post, sizes them per placement, targets the neighborhoods around each location, and waits for your approval before anything spends.
See the ads generatorMake 3 Meta ad variants for the autumn menu, targeted within 3 miles of each location.
3 variants ready for Feed, Stories and Reels. Copy pulled from the post with 2.1x your average saves. Two audiences, one per location.
The autumn menu is on at Lantern. Maple oat latte, pear and cardamom bun, and the squash soup is back. Two locations, both open at 7.
Run variant A at both locations. Cap it at $300 for the week.
Show up when someone nearby searches.
Riley checks which local searches you show up for, which ones Google and AI answers hand to the cafe down the street, and drafts the Google Business posts and pages to close the gap.
See the AI writerWhich local coffee searches are we missing around Riverside? Fix the top three.
Lantern appears for 9 of 20 local searches around Riverside. Drafted 3 Google Business posts and a Riverside page, all staged, nothing live.
Ship the Riverside page. Hold the posts for Monday's batch.
The month, explained, with one thing to change.
Riley pulls every channel for every location, writes the summary in your brand, and ends with a recommendation you can say yes to.
Pull September for both locations and tell me what to change in October.
Direction clicks are up 33%, almost all from Google Business posts. Email drove 212 visits with the loyalty code. Recommendation: three Google Business posts a week.
Do it. Three a week from October.
Built for your kind of business.
Riley runs the same jobs in every industry. These pages show what the work looks like in yours.
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Dental, med spa and healthcare Riley for clinics Patient tips, service launches, review replies and ads that stay inside what you are allowed to say. Riley for clinics -
B2B SaaS Riley for SaaS teams The changelog post, the launch email, the LinkedIn carousel and the SEO article, from one launch brief. Riley for SaaS -
Retail and ecommerce Riley for retail Seasonal collections, product carousels, catalog ads and the orders report, in your brand. Riley for retail -
Marketing agencies Riley for agencies One workspace per client, review links, approvals and the monthly report in each client's brand. Riley for agencies
Bring your own agent
Already in Claude? You're one command away.
Add Simplified to Claude, Codex, Cursor, Muse or any MCP client. Your agent gets your brand kits, creative tools, approvals, publishing and reports, the same layer Riley runs on.
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Claude
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ChatGPT
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Codex
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Cursor
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Gemini
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Grok
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OpenClaw
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Hermes
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Windsurf
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VS Code
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Let your agent set itself up
Paste this into Claude Code, Codex, Cursor or any agent that can configure its own tools. It connects Simplified, adds the skills and walks you through sign-in.
Read https://docs.simplified.com/setup.md and set up Simplified in this client. Reuse existing connections and skills, complete the setup steps you can perform, and guide me through sign-in when needed. Verify access without creating content or spending credits.Or set it up step by step
Run these inside Claude Code. The plugin brings the connection and the skills.
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Add the Simplified marketplace.
/plugin marketplace add celeryhq/simplified-ai -
Install the plugin.
/plugin install simplified-ai@simplified-ai -
Sign in to your Simplified workspace when Claude Code asks.
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Connect the hosted MCP server.
codex mcp add simplified --url https://apikit.simplified.com/mcp -
Sign in.
codex mcp login simplified -
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent codex --global
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Add the server to your Cursor MCP config.
{ "mcpServers": { "simplified": { "url": "https://apikit.simplified.com/mcp" } } } -
Sign in, then turn the Simplified tools on in Cursor.
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Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent cursor --global
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Open Settings → Connectors and add a custom connector named Simplified.
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Paste the server URL.
https://apikit.simplified.com/mcp -
Sign in with Simplified, then enable it in a new chat.
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Open Settings → Plugins and find Simplified.
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Select Install plugin, then connect your Simplified account.
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Ask for real work, like three LinkedIn drafts in your brand kit, kept unpublished. The workflow skills come with the plugin.
For scripts, CI and agents that run shell commands.
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Install the CLI.
npm install -g simplified-cli -
Sign in with a named profile.
simplified auth:login my-workspace -
Save your first draft. Nothing is scheduled or published.
simplified posts:create \ --content "A first look at what we are building." \ --accounts "ACCOUNT_ID" \ --action draft
Any agent with remote MCP, including Muse, OpenClaw, Hermes, Gemini and Windsurf.
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Add a remote MCP server named Simplified.
https://apikit.simplified.com/mcp -
Sign in with OAuth. If your agent takes a header instead, create a key in Simplified → Settings → API keys and add it through the agent's secure credential settings.
Authorization: Bearer YOUR_API_KEY -
If your agent supports skills, install them from the
celeryhq/simplified-airepository.
Then ask: "Show my Simplified workspace and teamspaces." Your agent should answer with real names, without creating anything or spending credits.
Includes 22 workflow skills. Drafts stay drafts until you approve.
The three things a marketing team worries about.
Riley answers each one before you have to ask.
It knows your brand.
Brand Kit holds your colors, fonts, voice, products, and approved examples. Riley reads it on every job and learns from every approval.
It works where you work.
Connected to 3,000+ apps: your social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more. Approved work moves to the right place with the schedule attached.
It runs without you.
Turn any job into a scheduled workflow. Build your own agents in Agent Studio for launches, reports, and handoffs. Everything still stops for your approval.
What 5,000+ verified reviews keep saying.
The BEST for Social Media Scheduling...And I've Tried Them All
This has been the only social media scheduler that I haven't ran into a million problems with. I appreciate that I can create content, upload and schedule it and not have to worry about whether or not it's going to actually post.
Simplified is both the name and the perfect description
Simplified makes it easy to manage a brand - or multiple brands. Within its 'simplified' interface, the social media management and scheduling lets you go directly from idea to implementation with a few intuitive clicks.
All the gadgets a marketer needs
It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.
One marketing team per location, or per client.
Each location or client gets its own Brand Kit, channels, calendar and review link. Lantern Coffee runs two. A local marketing agency runs one per client, and Riley runs the same jobs in each.
- Owner review links with approve or request changes
- Shared calendars per location
- Monthly reports in each brand
- Roles and approvals per workspace
What actually gets finished.
The honest version. Riley is not a strategist. It is the part of marketing that never gets done.
| Riley | A freelancer | ChatGPT | |
|---|---|---|---|
| How you brief it | One sentence in plain English | A call, a doc, and a week | A prompt, then rewrites |
| Knows your brand | Brand Kit, learns from every approval | After a few rounds | Paste it in every time |
| Makes the assets | Designs, video, captions, email, ads | Depends who you hired | Text only |
| Publishes and reports back | ✓ | You still do it | ✕ |
| Runs on a schedule | ✓ | ✕ | ✕ |
| Waits for your approval | Always, before anything goes live | Usually | Nothing to approve |
| Works for every client | One workspace per client | One at a time | ✕ |
The questions a small business owner asks before handing over the marketing.
We'd ask them too.
Will it post without my approval?
Not unless you tell it to. Work queues as drafts and you approve or reject it, usually in a couple of minutes on your phone. Auto-publish is opt-in per workflow, and you can pause everything from the app or Slack.
I am not a marketer. How much do I need to know?
Enough to describe what is happening this week. "The autumn menu starts Monday" is a complete brief. Riley asks when it needs a detail, shows its work, and you approve or reject. No marketing vocabulary required.
Which small business marketing tools does this replace?
For most small businesses: the scheduler, the design tool, the caption writer, the video clipper, the email builder and the reporting spreadsheet. Keep anything you love. Riley publishes to the channels you already use and reports back from them.
We have two locations. Can it handle both?
Yes. Each location can share one workspace or have its own, with separate Google Business profiles, calendars and ad audiences. Lantern Coffee above runs two locations from one workspace.
Does it work for my kind of business?
If you have customers to reach, yes. The demo is a cafe, and the same jobs run for gyms, salons, shops, trades and local services. Clinics, SaaS teams, retailers and agencies each have their own page on this site with a demo in their world.
Will it sound like us, or like every other AI post?
It reads your Brand Kit and your approved past posts, then adjusts every time you approve or reject a draft. The longer you use it, the closer it gets. Most owners stop editing captions within the first month.
What about Google reviews and the Google Business profile?
Riley drafts review replies in your voice for you to approve, posts updates to your Google Business profile, and reports direction clicks and calls from it alongside Instagram and Facebook.
Can I run it from Claude or ChatGPT instead of the Simplified app?
Yes. Connect Simplified once and your agent gets the same Brand Kit, creative tools, approvals, publishing and reports Riley uses. The drafts still land in Simplified and wait for your approval.
Hand Riley this week's marketing.
See the posts, the reel and the email before anything goes live.