One team per client, run by Riley.
Brief Riley once per client. It makes the work in that client's brand, routes it to their review link, and writes the monthly report under your name. Marketing agency software that finishes the work instead of tracking it.
15 million+ users. Rated 4.6 on G2 from 5,000+ reviews, 4.6 on Trustpilot, 4.7 on Capterra.
Give Riley the brief. Get the campaign back.
It is the 1st. Pull September for all 14 clients, write each report in the client's brand, and send each one to its review link. Flag any client where reach dropped.
On it. Reading 14 Brand Kits and pulling September from every connected channel first.
Read File x14, Simplified API x14, Write File x14, Send For Review x14 14 reports BKIGG 3m 40s · 9:02a
- Read File 14 Brand Kits and report templates 14/14
- Simplified API: Get Analytics Instagram, Facebook, LinkedIn, Google Business, email, per client 14/14
- Write File Summary, top posts, next month's recommendation, per client 14/14
- Send For Review 14 review links, one per client 14/14
Done. 14 reports are drafted in each client's brand and sent to their review links. Two flags: Kestrel Realty's reach fell 18% after the listings slowed, and Marrow Bakery's email list grew 31% with no campaign behind it. Both have a suggested next step inside the report.
Add a line to the Kestrel report about the two new listings landing next week, then resend it. Ping me in Slack as the rest approve.
Kestrel report updated and resent. 6 of 14 approved so far. I will ping you in Slack as each client approves, and schedule that client's October the moment they do.
Update report, Send For Review 1 report resent · Slack alerts on GSLACK 18s · 9:48a
Every Monday: for each client, draft the week's posts in their voice from what performed last week, and send each batch to the client's review link by 9.
14 batches drafted, 68 posts in total. Marrow Bakery's sourdough reel got 4.1x their average saves, so their week leads with bread. Fieldstone Pilates has a new instructor, so two posts introduce her. Two batches below, the rest are in each client's workspace.
Simplified API x14, Read File x14, Write File x68, Send For Review x14 68 posts · 14 clients IGFBBK 2m 51s · 7:19a
- Simplified API: Get Analytics 7-day results, per client 14/14
- Read File 14 Brand Kits and new approved posts 14/14
- Write File 68 posts, 14 carousels 68/68
- Send For Review 14 batches to 14 review links 14/14
Good. Hold Kestrel's batch until the listings are confirmed.
Kestrel's batch is on hold. 13 batches are with clients for review, and I will schedule each one as it is approved. Next run: Monday 7:00 AM.
We signed Linden House, a boutique hotel. Build their Brand Kit from lindenhouse.co and the deck in the shared folder, set up their workspace with Instagram, Facebook and Google Business, create their review link, and draft a first month of posts for them to approve.
Linden House is set up. Brand Kit built from the site and the deck (voice, palette, fonts, 40 approved photos), 3 channels connected, review link created, and a first month of 20 posts drafted for their approval.
Read File x2, Create Brand Kit, Connect Channels, Create Review Link, Write File x20 1 workspace · 20 posts BKIGFB 2m 12s · 3:20p
- Read File lindenhouse.co and the onboarding deck 2/2
- Create Brand Kit Voice, palette, fonts, 40 photos 1/1
- Connect Channels Instagram, Facebook, Google Business 3/3
- Create Review Link lindenhouse.simplified.review 1/1
- Write File 20 posts, 4 carousels, first month 20/20
Share the review link with Marta at Linden House and add her to the Slack channel.
Shared with Marta and she is in the Linden House Slack channel. I will ping you when she approves the first month.
Riley reports back to
- Analytics
- Search Console
- Meta Ads
- Google Ads
- HubSpot
- Slack
- Notion
- Drive
That was one brief, for 14 clients. Hand Riley yours.
Start with RileyMost marketing agency software tracks the work. It does not do any of it.Fourteen clients still means fourteen brand voices, fourteen approval threads and fourteen reports on the 1st.
Usually the account manager, the last weekend of the month.
The jobs, per client
Hand Riley the work you repeat for every client.
Weekly content, client review bundles, approvals, client ads, white label reports, your own marketing and the case studies. Every job runs in the client's brand and ends the same way: Riley shows its work, the client approves from their link, and the approved work ships.
Fourteen clients' weeks, drafted by 9 on Monday.
Riley reads each client's results, drafts their week in their voice, and sends every batch to the client's review link. You see one list of what is approved and what is waiting.
See the social schedulerDraft this week's posts for every client from last week's results and send each batch for review.
14 batches drafted, 68 posts. Kestrel Realty's two new listings lead their week. Every batch is with its client.
Hold Kestrel until the listings are confirmed. Send the rest.
One link per client. Approve, or ask for changes.
Each client gets a review link, white labeled with your agency's name, where they approve or request changes without an account. Riley bundles the week's work, chases politely, and tells you who is waiting.
See agency workspacesBundle this week's drafts for Alder & Oak into one review and send it to Lena.
Bundle sent: 12 items, carousels, two reels and the catalog ad. Lena approved 9 within the hour and asked for a change on the ad.
Apply Lena's change to the ad and resend just that item.
Who approved, who is waiting, what changed.
Riley keeps one approvals list across every client, chases the ones that are waiting, and applies the change requests before anything is rescheduled.
Which clients have not approved this week's batch? Chase them and apply any change requests.
9 of 14 approved. Chased the other 5 by email from their review link. Two change requests applied: Harbor Dental swapped a photo, Lantern Coffee moved a post to Saturday.
Give the five until Wednesday, then ping me.
Ad creative per client, approved before it spends.
Riley drafts ad variants from each client's best organic post, sizes them per placement, and routes them to the client's review link with the budget cap you set. Nothing spends without the client's yes.
See the ads generatorMake 3 Meta ad variants for Linden House's winter stays from their top post, capped at $900 a week.
3 variants ready for Feed, Stories and Reels, in the Linden House brand. Sent to Marta's review link with the $900 cap.
Winter at Linden House. Twelve rooms, a fire in the library, breakfast until eleven. Two-night stays, Sunday to Thursday.
When Marta approves, run B at the cap.
The monthly report, in the client's brand, under your name.
Riley pulls every channel per client, writes the summary in their brand with your agency on the cover, and sends it to their review link on the 1st.
See agency workspacesSeptember report for Alder & Oak, in their brand, to Lena's review link.
Sent. Orders are up 52% on the autumn launch and the styling reel beat every carousel. Waiting on Lena.
When Lena approves, schedule October.
The agency's marketing, which usually comes last.
Riley runs your agency's own LinkedIn, newsletter and case studies from the same workspace, in your voice, with the same approvals.
See the social schedulerDraft this month's LinkedIn carousel about how we run 14 clients with a team of six.
Carousel drafted, 7 slides, from the September numbers across all clients. One client name needs permission before it goes out. Flagged.
Ask Lena for permission on the Alder & Oak line, then schedule it for Tuesday.
The win becomes the case study and the pitch.
Riley turns a client result into the case study, the pitch clip and the proposal section, with the client's approval before anything is published.
Turn the Alder & Oak autumn launch into a case study and a 60-second pitch clip for our site and LinkedIn.
Case study drafted: 720 words, the 4.3x return up top. Pitch clip cut to 58 seconds from your interview. Both sent to Lena for approval.
When Lena approves, post the clip Thursday and add the case study to the proposal template.
Bring your own agent
Already in Claude? You're one command away.
Add Simplified to Claude, Codex, Cursor, Muse or any MCP client. Your agent gets your brand kits, creative tools, approvals, publishing and reports, the same layer Riley runs on.
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Claude
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ChatGPT
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Codex
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Cursor
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Gemini
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Grok
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OpenClaw
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Hermes
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Windsurf
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VS Code
- M Muse
Let your agent set itself up
Paste this into Claude Code, Codex, Cursor or any agent that can configure its own tools. It connects Simplified, adds the skills and walks you through sign-in.
Read https://docs.simplified.com/setup.md and set up Simplified in this client. Reuse existing connections and skills, complete the setup steps you can perform, and guide me through sign-in when needed. Verify access without creating content or spending credits.Or set it up step by step
Run these inside Claude Code. The plugin brings the connection and the skills.
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Add the Simplified marketplace.
/plugin marketplace add celeryhq/simplified-ai -
Install the plugin.
/plugin install simplified-ai@simplified-ai -
Sign in to your Simplified workspace when Claude Code asks.
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Connect the hosted MCP server.
codex mcp add simplified --url https://apikit.simplified.com/mcp -
Sign in.
codex mcp login simplified -
Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent codex --global
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Add the server to your Cursor MCP config.
{ "mcpServers": { "simplified": { "url": "https://apikit.simplified.com/mcp" } } } -
Sign in, then turn the Simplified tools on in Cursor.
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Add the skills.
npx skills add celeryhq/simplified-ai --skill '*' --agent cursor --global
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Open Settings → Connectors and add a custom connector named Simplified.
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Paste the server URL.
https://apikit.simplified.com/mcp -
Sign in with Simplified, then enable it in a new chat.
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Open Settings → Plugins and find Simplified.
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Select Install plugin, then connect your Simplified account.
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Ask for real work, like three LinkedIn drafts in your brand kit, kept unpublished. The workflow skills come with the plugin.
For scripts, CI and agents that run shell commands.
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Install the CLI.
npm install -g simplified-cli -
Sign in with a named profile.
simplified auth:login my-workspace -
Save your first draft. Nothing is scheduled or published.
simplified posts:create \ --content "A first look at what we are building." \ --accounts "ACCOUNT_ID" \ --action draft
Any agent with remote MCP, including Muse, OpenClaw, Hermes, Gemini and Windsurf.
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Add a remote MCP server named Simplified.
https://apikit.simplified.com/mcp -
Sign in with OAuth. If your agent takes a header instead, create a key in Simplified → Settings → API keys and add it through the agent's secure credential settings.
Authorization: Bearer YOUR_API_KEY -
If your agent supports skills, install them from the
celeryhq/simplified-airepository.
Then ask: "Show my Simplified workspace and teamspaces." Your agent should answer with real names, without creating anything or spending credits.
Includes 22 workflow skills. Drafts stay drafts until you approve.
The three things a marketing team worries about.
Riley answers each one before you have to ask.
It knows your brand.
Brand Kit holds your colors, fonts, voice, products, and approved examples. Riley reads it on every job and learns from every approval.
It works where you work.
Connected to 3,000+ apps: your social accounts, ad platforms, CMS, Slack, Notion, Google Drive, and more. Approved work moves to the right place with the schedule attached.
It runs without you.
Turn any job into a scheduled workflow. Build your own agents in Agent Studio for launches, reports, and handoffs. Everything still stops for your approval.
What 5,000+ verified reviews keep saying.
Simplified is both the name and the perfect description
Simplified makes it easy to manage a brand - or multiple brands. Within its 'simplified' interface, the social media management and scheduling lets you go directly from idea to implementation with a few intuitive clicks.
The BEST for Social Media Scheduling...And I've Tried Them All
This has been the only social media scheduler that I haven't ran into a million problems with. I appreciate that I can create content, upload and schedule it and not have to worry about whether or not it's going to actually post.
An Innovative All-in-One Solution for Productivity and Engagement
Simplified Platform's integration with marketing and social media tools streamlined my campaign management. The seamless connection to popular platforms allowed for efficient scheduling and posting of content.
One marketing team per client. Fourteen times.
Each client gets its own Brand Kit, channels, calendar and review link, white labeled with your agency's name. Switch between them without rebuilding the process, and let Riley run the same jobs for every client while your team keeps the judgment.
- Client review links with approve or request changes, under your name
- Shared calendars per client
- Monthly reports in the client's brand
- Roles, approvals and ad budgets per workspace
What actually gets finished.
The honest version. Riley is not a strategist. It is the part of marketing that never gets done.
| Riley | A freelancer | ChatGPT | |
|---|---|---|---|
| How you brief it | One sentence in plain English | A call, a doc, and a week | A prompt, then rewrites |
| Knows your brand | Brand Kit, learns from every approval | After a few rounds | Paste it in every time |
| Makes the assets | Designs, video, captions, email, ads | Depends who you hired | Text only |
| Publishes and reports back | ✓ | You still do it | ✕ |
| Runs on a schedule | ✓ | ✕ | ✕ |
| Waits for your approval | Always, before anything goes live | Usually | Nothing to approve |
| Works for every client | One workspace per client | One at a time | ✕ |
The questions an agency owner asks before putting Riley in front of clients.
We'd ask them too.
Will it post for a client without their approval?
Not unless you and the client turn that on. Every draft waits on the client's review link, or on you, depending on how you set up the workspace. Auto-publish is opt-in per client and per workflow.
Is it white label?
The review links and reports carry your agency's name and logo. Clients see your brand, approve from the link, and never need a Simplified login.
How does it keep fourteen brand voices apart?
One Brand Kit per client workspace: voice, palette, fonts, approved posts and the rules that client has. Riley reads only that client's kit when it works in that workspace, and adjusts per client as they approve or reject.
Can my account managers and the client both review?
Yes. Roles per workspace decide who drafts, who approves internally, and what goes to the client's link. Most agencies review internally first, then send the bundle.
What marketing agency software does this replace?
The scheduler, the design tool, the caption writer, the clipper, the approval tool and the reporting tool, for most agencies. Keep your project management. Riley posts updates to Slack and takes briefs from it.
How is this different from a white label marketing platform we resell?
Those give you a dashboard to resell. Riley does the work inside it: drafting, designing, scheduling, chasing approvals, reporting. You can still resell the result, under your name.
Can I run it from Claude or my own agent?
Yes. Connect Simplified once and your agent can brief any client workspace, queue work for the client's review, and pull their reports. Many agencies run the Monday batch from Claude Code.
What happens when a client leaves?
Their workspace, Brand Kit and assets belong to your agency account. Hand them over, archive them, or keep them. Nothing in another client's workspace is touched.
Hand Riley one client.
See their week drafted, bundled and sent for review before anything goes live.