Old Money Aesthetic

Demystifying the #OldMoneyAesthetic on TikTok

Think less flashy displays of wealth and extravagance, and more Jackie Kennedy, Princess Diana, and the cast of Gossip Girl. The goal of the Old Money Aesthetic is to cultivate an aura of someone with generational wealth, where quality and understated luxury reign supreme.

So, how can you achieve the Old Money Aesthetic? Here are some key elements to incorporate:

  • Clothing: Think cashmere sweaters, tailored trousers, crisp white shirts, leather loafers, and pearls.
  • Accessories: Opt for classic jewelry pieces like gold chains, signet rings, and delicate earrings. Designer bags from brands like Chanel or Hermes are coveted additions.
  • Color palette: Neutral tones like beige, cream, navy, and black dominate the Old Money Aesthetic, with occasional pops of color for a touch of personality.

Explore More Social Media Glossary Words

B2B (Business-to-Business)BussinConversational AIDemand GenerationExtraGamificationICYMILead generation

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