Why Are Facebook Carousel Posts Essential for Social Media Strategy?
Facebook carousel posts let you showcase up to 10 images or cards in a single post. Each card can feature its own photo, headline and link, so you can highlight different products or steps in one place. This format keeps people swiping through your content without leaving the feed. It can be used for organic posts or ads. In fact, studies show carousel ads often outperform single-image ads – one analysis found carousel ads had about 20% higher conversion rates than single-image ads on Facebook. In practice, carousels encourage exploration: users click through multiple images and links, which can drive more clicks and engagement than a single static post.