What do you mean by LinkedIn Pulse?
LinkedIn Pulse is a publishing platform developed by LinkedIn, the professional social networking channel. Initially, it was exclusively available to well-known influencers. However, in 2014, LinkedIn opened up the platform to all users.
LinkedIn Pulse serves as a valuable tool for thought leaders and industry experts to establish credibility and gain visibility for their brand. Research by DemandWave indicates that approximately 92% of B2B marketers include LinkedIn in their digital marketing strategy.
Who benefits from using LinkedIn Pulse?
LinkedIn Pulse provides business leaders with a means to enhance their reputation, expand their audience, and establish trust online. Given that LinkedIn is the primary social channel for professionals, Pulse is especially beneficial for B2B brands.
The Pulse platform features blog posts, news stories, and insights from individuals within relevant networks on LinkedIn. When you publish an article on Pulse, all your connections are notified about the new content. Additionally, Pulse articles can be shared as standalone content on LinkedIn and other social media profiles.
The advantages of LinkedIn Pulse
In digital marketing, it is essential to ensure that content reaches as many people as possible. LinkedIn Pulse excels in raising awareness within a professional network and generates more leads for B2B organizations. Other benefits of LinkedIn Pulse include:
- Establishing credibility: Publishing high-quality thought leadership articles on LinkedIn increases brand awareness and showcases expertise within the industry.
- Greater brand reach: Pulse posts are promoted to relevant individuals in your industry, increasing the chances of reaching the right audience and driving sales.
- Easy content marketing: Pulse provides a user-friendly platform for business leaders to publish articles without the need to learn complex content management systems.
Some companies also repurpose their blog posts as LinkedIn Pulse content to gain more exposure for their ideas and direct people back to their website. However, it is crucial to ensure that the content shared on Pulse is unique enough to avoid appearing as duplicate content in search engines.
Tips for leveraging LinkedIn Pulse
Succeeding with LinkedIn Pulse is similar to excelling in any content strategy. The first step is to understand the platform and its functionalities. Keep in mind that your content will be seen by a highly professional audience, so adjust your tone of voice accordingly. Other tips for using LinkedIn Pulse include:
- Utilize keywords: Improve the discoverability of your content by incorporating relevant SEO keywords and phrases.
- Craft compelling headlines: Capture your audience's attention within seconds by creating engaging and captivating headlines.
- Publish consistently: Establish a publishing schedule and stick to it, ensuring your followers can rely on you for fresh and regular content.
- Promote your posts: Don't solely rely on LinkedIn Pulse. Cross-promote your content on other social networking sites like Twitter and Facebook.
- Incorporate visuals: Enhance the visual appeal of your content by including high-quality images to break up text blocks and provide additional context.
- Time your posts effectively: Consider the habits of business professionals and post at times when they are most likely to check their feeds.
By following these strategies, you can maximize the potential of LinkedIn Pulse and leverage it effectively for your content marketing efforts.