Bundling is a marketing strategy that involves grouping several products or services together and selling them as a single unit for one price. These bundled products are typically related, offering customers convenience and potentially cost savings compared to purchasing each item separately.
One of the key benefits of bundling is its ability to increase the value of an order. For example, instead of just buying a smartphone, customers might be offered a bundle that includes a charger, screen protector, and case. This not only adds value to the purchase but also encourages customers to buy more items.
Bundling can also be used to clear out old or unwanted inventory. By bundling less popular items with more popular ones, businesses can increase the overall appeal of the offer and move inventory that might otherwise be difficult to sell.
Fast food chains often use bundling on their menus. For example, a combo meal might include a burger, fries, and a drink for a lower price than if each item were purchased separately. This not only encourages customers to buy more items but also simplifies the ordering process.
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