Copy is a specific type of content. Marketing copy is a useful tool that helps marketers and copywriters for a business educate customers and provides resources & details to create awareness of the products and services they offer.
There are many different types of copy, including:
1. Long-form Content: Articles, blogs or other written copy that are more than 1,000 words.
2. Short-form Content: Articles, blogs or other written copy that are between 500 and 800 words.
3. Social Media Posts: Posts on social media networks for the purpose of selling or promoting a product or service. These posts are often shorter and are accompanied by images.
4. Technical Copy: Copy focused on product or service features. This includes customer support by user guides, instructions, and onboarding.
5. Web Content: Copy that appears on websites. This could include staff bios, company history, and product information.
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