Marketing encompasses a wide array of activities aimed at identifying, attracting, and retaining customers. It involves deep research and analysis of the target market, understanding customer needs, and developing products or services that fulfill those needs. Marketing goes beyond just promoting products or services; it involves building brand reputation, creating customer loyalty, and ultimately driving sales.
On the other hand, advertising is a subset of marketing. It is the specific process of promoting a product or service through various media channels. Advertising aims to communicate a message to a target audience and persuade them to take a specific action, such as buying a product or service.
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