The term 'highkey' finds its roots in African American Vernacular English (AAVE) and serves as an intensifier to highlight or accentuate something of importance. Originally emerging from hip-hop culture, it has now permeated mainstream usage. Nevertheless, it is crucial to acknowledge and appreciate its cultural origins and significance.
In the context of social media, 'highkey' is employed to express strong sentiments or intense emotions towards an individual or event. It signifies a contrasting stance to being 'lowkey' about something. By using 'highkey,' individuals underscore their heightened attitude or feelings pertaining to a particular situation. For instance, one might feel 'highkey' ecstatic and enthusiastic or 'highkey' anxious and concerned.