Consumer Packaged Goods

Consumer-Packaged Goods (CPG) are products that consumers use on a daily basis and need to replace often. These can include food, beverages, toiletries, and clothing. CPGs are also known as fast-moving consumer goods because of how quickly they need to be replaced. Some popular CPG companies include Proctor and Gamble, Unilever, and Johnson and Johnson.

Here are some of the key characteristics of CPGs:

1. High brand awareness: CPG companies spend a lot of money on marketing and advertising to create brand awareness and loyalty.
2. Short shelf life: CPGs typically have a short shelf life, which means that they need to be sold quickly. This requires efficient supply chains and distribution networks.
3. Impulse purchases: Many CPGs are impulse purchases, which means that consumers often decide to buy them on the spot. This is why CPGs are often placed in prominent locations in stores, such as at eye level or near checkout lanes.
4. Competitive landscape: The CPG industry is highly competitive, with many different brands vying for market share. This means that CPG companies need to constantly innovate and develop new products to stay ahead of the competition.

CPG marketing is a complex and challenging field, but it can also be very rewarding. CPG marketers need to understand consumer behavior, develop effective marketing campaigns, and build strong relationships with retailers.