Comparison Guide

Make vs Simplified : Which Automation Platform Works Smarter for Modern Teams?

Frustrated with Make's complex operation counting and lack of built-in content tools? Simplified offers intelligent automation combined with design, video, and AI writing—all in one platform. Better value for marketing teams who create AND automate.

No credit card required
500+ integrations
Used by 15M+ creators
99.9% uptime SLA
30-day money-back guarantee
Demo

Understanding Both Platforms

Before choosing an automation tool, it's important to understand what each platform does best. While both help you automate workflows, they take fundamentally different approaches.

Simplified logo

What Is Simplified?

Simplified is an all-in-one platform that combines workflow automation with content creation tools. It's designed for marketing teams, content creators, and businesses who want to automate AND create in one place.

  • AI-powered multi-agent workflows
  • Built-in design, video & writing tools
  • Social media scheduling included
  • Unlimited workflow runs on paid plans
Make logo

What Is Make?

Make (formerly Integromat) is a visual-first automation platform with advanced workflow building capabilities and AI agent features. It's designed for businesses that need complex, multi-step automations across thousands of apps.

  • 3,000+ app integrations
  • Advanced visual workflow builder
  • Make AI Agents with context-aware decision making
  • Operation-based pricing (can get expensive)

How Simplified Stands Out

Feature and pricing comparison - see why teams choose Simplified

No-code AI workflow builder (multi-agent)

Simplified
Make

AI agents collaboration (reason, delegate)

Simplified
Make

Pre-built app integrations

Simplified500+ apps
Make3,000+ apps

Integrated content creation tools

Simplified
Make

Human-in-the-loop / approval flow

Simplified
Make

Team collaboration & version control

Simplified
Make

Context/memory-aware workflows

Simplified
Make

Multi-model AI support

Simplified
Make

Brand-trained agents

Simplified
Make

AI agents that self-organize

Simplified
Make

Free Plan

Simplified$0 (1,000 runs/mo)
Make$0 (1K ops, 3 scenarios)

Pro Plan

Simplified$19/mo (unlimited)
Make$16/mo (10K ops)

Team Plan

Simplified$49/mo (unlimited)
Make$29/mo (40K ops)

Money-back guarantee

Simplified30 days
MakeNo public refund policy

Why Choose Simplified Over Make?

Three key advantages that make Simplified the better choice for modern teams

All-in-One: Creation + Automation in One Platform

Unlike Make, which focuses solely on connecting apps, Simplified is built for teams who want to create AND automate. Design graphics, edit videos, write copy...

  • Design, video, writing tools built-in
  • Social media scheduling included
  • Unified billing (one subscription)
  • No tool-switching friction
All-in-One: Creation + Automation in One Platform

Intelligent AI That Thinks, Not Just Connects

Simplified's multi-agent AI system enables workflows that reason, delegate, and collaborate autonomously. While Make has introduced AI Agents with context-aware capabilities, Simplified's agents are trained...

  • Multi-agent collaboration
  • Context-aware decision making
  • Natural language workflow builder
  • Multiple AI models supported

Intelligent AI That Thinks, Not Just Connects

Teamwork Without Extra Cost, Reliability You Can Trust

In-app collaboration is a core feature—not an upsell. Make limits collaboration features to Teams plan ($29/mo) and above. Real-time editing, role-based permissions, version control, and...

  • Real-time team collaboration
  • Workflow health monitoring
  • Email support for all users
  • 99.9% uptime SLA, 30-day guarantee

Teamwork Without Extra Cost, Reliability You Can Trust

Get Started in 3 Simple Steps

Build intelligent workflows without coding—go from idea to automation in minutes

1

Build AI Agents (No Code Required)

Use our visual, no-code builder to create intelligent AI agents. Simply describe what you want in plain language—no technical expertise needed.

2

Connect Your Tools & Data Sources

Integrate with 500+ apps including Slack, Notion, Google Drive, social media platforms, CRMs, and CMS tools. Unlike Make's operation-based pricing, Simplified offers unlimited workflow runs—no need to count every action.

3

Automate Workflows + Create Content

Deploy your workflows with one click—no DevOps required. Your AI agents start working immediately, handling tasks like content creation, social media posting, data syncing, and reporting.

What You Can Build

Real-world workflows that combine automation with content creation

Social Media Campaign Automation

Create stunning graphics and videos with AI, then automatically schedule and publish across Instagram, Facebook, LinkedIn, and Twitter.

Content Production Pipeline

Automate your entire content workflow from ideation to distribution. AI agents generate blog posts, create images, and publish to your CMS.

Client Reporting & Analytics

Gather data from social media, ad platforms, and analytics tools automatically. AI agents compile metrics and generate visual reports.

E-commerce Product Launches

Launch new products faster by automating the entire workflow. AI generates product descriptions, creates promotional graphics and videos.

AI Workflows FAQs

Common questions about switching from Make to Simplified

Everything you need to know

How does Simplified differ from Make in automating business workflows?

Simplified offers a visual, no-code interface for building AI-driven workflows and multi-agent systems with integrated content creation tools. Make focuses on advanced visual workflow building with 3,000+ app integrations, using operation-based automation.

Unlike Make, Simplified includes design, video editing, and AI writing tools in the same platform, making it ideal for marketing teams who need to create content AND automate distribution. Make's AI Agents offer context-aware decision making, but Simplified's agents are brand-trained and self-organize to handle complex creative workflows.

Which use cases are best suited for Simplified compared to Make?

Simplified is ideal for:

  • Marketing teams who need to create content AND automate distribution
  • Content creators and agencies managing social media calendars and multi-channel publishing
  • E-commerce businesses requiring product visuals, descriptions, and automated campaigns
  • Teams wanting an all-in-one solution to replace 5+ separate tools

Make is better suited for teams that need pure automation across thousands of apps, have existing content tools, and require advanced visual workflow customization without content creation needs.

Can Simplified integrate with the same apps and services as Make?

Simplified supports integrations with over 500 applications, including Slack, Notion, Google Workspace, Airtable, HubSpot, Salesforce, Mailchimp, and all major social media platforms.

While Make offers a broader catalog with 3,000+ app connections, Simplified focuses on integrations that enhance creative and marketing workflows. For teams primarily focused on marketing automation and content production, Simplified's integration ecosystem is comprehensive and competitive. The key difference is that Simplified includes content creation tools built-in, while Make requires external integrations for design, video, and writing capabilities.

Is any coding required to build workflows in Simplified?

No coding is required to create workflows in Simplified. Our visual drag-and-drop builder allows you to design automation systems using plain language instructions—simply describe what you want your workflow to do, and our AI interprets your intent.

This approach empowers non-technical team members like marketers, social media managers, and content creators to build and launch sophisticated workflows without developer support. Make also offers a no-code visual builder, but Simplified's natural language approach makes it even more accessible for non-technical users.

How does Simplified support collaboration among team members compared to Make?

Simplified offers robust team collaboration features built into all plans:

  • Real-time collaboration: Multiple team members can work on the same workflow simultaneously
  • Role-based permissions: Control who can view, edit, or approve workflows and content
  • Version control: Track changes, revert to previous versions
  • Approval workflows: Require manager approval before workflows go live
  • Audit logs: Maintain transparency with detailed activity tracking

Make also offers collaboration features including shared folders, user roles, and team management tools, but these are primarily available on the Teams plan ($29/mo) and above. Simplified includes collaboration across all paid plans starting at $19/mo.

How does Simplified's pricing compare to Make's, and will I save money switching?

Simplified offers simpler, more predictable pricing without operation counting:

  • Simplified Pro: $19/month with unlimited workflow runs + all content creation tools
  • Make Pro: $16/month for 10,000 operations/month (automation only)

Cost Example: A marketing team running 50,000 operations/month would need Make's Teams plan at $29/mo (40K ops) plus overage fees ($10 per 10K ops = $30/mo extra) = ~$59/mo total, for automation only. With Simplified Team plan at $49/mo, the same team gets unlimited workflow runs PLUS design, video, and AI writing tools—saving money and replacing multiple subscriptions.

Additionally, Simplified offers a 30-day money-back guarantee, while Make has no public refund policy. Simplified's transparent unlimited model eliminates the stress of operation counting.

What happens if my workflow fails in Simplified? Do I get notified?

Yes! Simplified provides proactive workflow health monitoring with real-time alerts:

  • Error notifications: Receive email/Slack alerts immediately if a workflow encounters an issue
  • Health dashboard: Monitor all workflows' performance and execution history
  • Detailed logs: Access step-by-step execution traces to diagnose issues quickly

Make also provides error handling, logging, and monitoring features, particularly on Pro and higher plans. Both platforms offer reliable notification systems to keep you informed about workflow status and issues.

Can I migrate my existing Make workflows to Simplified?

Yes, you can migrate! Simplified's team offers migration assistance to help you transition:

  • Share your Make scenario documentation with our support team
  • We'll help you rebuild equivalent workflows in Simplified's visual builder
  • Most common Make scenarios can be recreated in 15-30 minutes

Many users report that rebuilding workflows in Simplified actually simplifies their automation logic—our multi-agent AI architecture often requires fewer steps than Make's operation-based chains to achieve the same result. Plus, you gain access to built-in content creation tools that eliminate the need for external integrations.

Does Simplified have a free plan like Make?

Yes! Simplified offers a generous free plan that includes:

  • 1,000 workflow runs per month (vs Make's 1,000 operations with 3 scenario limit)
  • All content creation tools: AI writing, graphic design, video editing, and social media scheduling
  • 500+ app integrations
  • Multi-step workflows with no scenario limits
  • Email support

Make's free plan includes 1,000 operations/month but limits you to 3 active scenarios, 15-minute minimum intervals, 5MB file uploads, and 512MB data transfer. When you're ready to scale, Simplified's paid plans start at just $19/month with unlimited workflow runs.

How long does it take to set up a workflow in Simplified compared to Make?

Most workflows can be set up in 5-15 minutes, even if you're new to automation:

  • Plain language builder: Describe what you want in natural language, and AI suggests the workflow structure
  • Pre-built templates: Choose from dozens of common workflow templates and customize as needed
  • Fewer steps required: Our multi-agent AI often accomplishes in 2-3 steps what would take multiple operations in Make
  • Integrated tools: No need to connect external design/content tools

Example: A "create Instagram post + schedule + publish" workflow takes about 5 minutes in Simplified. In Make, you'd need to build a scenario with multiple modules for image generation (via external API), text creation (via external API), and social media posting—likely 15-20 minutes with more complex configuration.

Compare More Alternatives

See how Simplified stacks up against other workflow automation tools

Ready to Build Smarter Workflows?

Join 15M+ creators and teams using Simplified to automate their work. Start building intelligent workflows today—no credit card required.

No credit card required • Start in 30 seconds