Point-of-Purchase (PoP) refers to the strategic placement of displays and promotional materials in retail environments to attract customers and encourage impulse purchases. These displays are often located near checkout counters or other high-traffic areas within a store.
In physical retail spaces, PoP displays can take the form of end-of-aisle displays, stand-alone racks, or shelves showcasing products. These displays are designed to catch the shopper's eye and draw attention to specific items or promotions.
In addition to physical stores, PoP strategies are also used in online retail. For example, online retailers may use pop-up banners or the "customers also purchased" section to suggest additional items to shoppers, encouraging them to add more products to their cart.
Overall, Point-of-Purchase marketing is a valuable tool for retailers looking to increase sales and maximize their marketing efforts by capitalizing on the immediate buying impulses of customers.
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