One of the most important aspects of content marketing is having the right team in place to create and execute your strategy. But what is the right team structure for content marketing?
There is no one-size-fits-all answer to this question, as the right team structure will vary depending on the size and needs of your organization. However, there are some key considerations that all content marketing teams should keep in mind.
In this blog, we will discuss the different types of content marketing teams and how to structure your team for success.
1. Content Manager
The content manager is responsible for ensuring that all of the content created by the team meets the needs of the business and aligns with the company’s goals. The content manager is the key link between the content team and the rest of the organization, tasked to manage content operations effectively.
They oversee the content creation process, provide feedback to improve the content’s quality, as well as publish and distribute the content.
Another responsibility of the content manager is organizing team meetings, setting the agenda, and reviewing the work of the other members of the team. They also track impressions and conversions such as search rankings and website visits.
Make sure that the person you choose for this role has a project management background, so that he/she understands how to hit deadlines and keep your project on track.
Related: What Makes A Successful Brand Marketing Manager?
2. Content Strategist
The content strategist is responsible for developing the overall content marketing strategy. They will determine what kind of content will be created, who it will be targeted at, and what the goals of the content are. To develop an effective content strategy, the content strategist must have a deep understanding of the brand, the target audience, and the specific goals of the content.
This individual is also in charge of measuring the success of the content and making adjustments to the strategy as necessary.
3. Content Creators
The content creators are responsible for actually creating the content. This could include writing articles, designing infographics, or creating videos. Content creators need to be able to produce high-quality content that generates traffic, leads, and customers. consistently. They also need to collaborate with other team members to ensure that the content is cohesive and on-brand.
4. Content Editor
The content editor is a vital role in any content marketing team. This individual works closely with the content creators to ensure that all content meets the required standards of the company and suggests changes where necessary. They will edit for grammar, style, and clarity. They will also fact-check the content to ensure that it is accurate.
Content editors should be detail-oriented, have a keen eye for spotting errors, and possess a strong background in editing and writing.
5. Social Media Manager
In a content marketing team, a social media manager is responsible for developing and managing social media campaigns, strategies, and content calendars that align with the business objectives,
A social media manager builds an online presence for the company and grows followers across all relevant social media channels. This individual should be able to stay up-to-date on the latest social media trends and best practices and use paid advertising to boost important pieces of content to convert followers into customers.
Related: 6 Tips To Streamline Your Social Media Workflow
6. SEO Specialist
The SEO specialist optimizes content to ensure that it ranks highly in search engine results pages (SERPs). This involves conducting keyword research, optimizing on-page factors such as titles and meta tags, and building links to improve the authority of the site. The SEO specialist also monitors traffic and conversions to ensure that the SEO campaign is successful.
7. Analytics Expert
The role of an analytics expert in a content marketing team is to provide data-driven insights that can help improve the effectiveness of content marketing campaigns. Analytics experts use a variety of tools and techniques to collect and analyze data, and they use their findings to help the team make more informed decisions about the content creation strategy.
Related: What We Learned From The Best Marketing Campaigns of 2020
Using Content Marketing Team Software For Collaboration
If you’re in charge of a content marketing team, you know that collaboration is key to success. However, coordinating a team of writers, editors, and designers can be a daunting task. That’s where content marketing team software comes in.
This type of software is designed to help content marketers manage their team and their workflow. It can help you track deadlines, assign tasks, and keep everyone on the same page. And with Simplified AI, you can do all this and so much more. Our all-in-one content platform has all the features you need to keep your team organized and on track, such as:
1. Content Planning
Simplified allows you to plan all of your content for your website, blog, social media, and emails in one space.
2. Content Creation
With Simplified, you can:
- Use over 70 copywriting templates to write full blogs, emails, essays, articles, and more
- Design and edit videos
- Design graphics with any of our customizable templates
- Generate mesmerizing art with our AI image generator
3. Approval Workflow
Our content calendar helps you to streamline your marketing strategy with workflow approvals that save you time, money, and energy. Our all-in-one tool allows you to:
- Choose which team members have access to the calendar, as well as what they can create, schedule, or delete
- Share drafts with clients and stakeholders
- Stay on-brand with brand kits and folders
4. Publishing Content
Our content calendar helps you to publish your content straight to your social media accounts.
5. Structure Your Team
Simplified has a feature that allows you to add members based on their roles, for example, you can set people as Creators, Members, Approvers, etc.
6. Content Analytics
Simplified AI is the number 1 marketing tool for content marketing teams and agencies.
Designing, writing, collaborating with teams, and editing have never been easier
