15 Examples of Awesome About Us Pages (and a Free Generator)

A recent study by business.com found that over 52% of people visit a company’s About Us Page immediately after landing on their Homepage. So why is this?  Perhaps, for the same reason, you’d likely be more interested in the novel your friend is reading when you find out that the author has the same alma mater. Or why you are more likely to root for a certain team or player when you discover that the star player pledged the same sorority or fraternity.

A great ‘About Us’ page is just as much about the potential client as it is about your company.  Building a brand and establishing an identity is all about one word: connection.   

Here are 17 examples of awesome ‘About Us’ pages and a step-by-step guide on how to easily write one yourself using Simplified’s free generator.

Why You Should Write an About Us Page

It may seem unnecessary to add an ‘About Us’ page to your already curated website.  Potential customers don’t need to know what your interests are and where you’re from to buy your products or purchase your services, right? Wrong.  

An ‘About Us’ page does three things:

1. Peaks Consumer Interest
2. Fosters Connection 
3. Inspires Trust

15 Awesome About Us Pages

From large companies to small businesses, your about page shows your values as a brand and person.

1.Nike

A global and billion-dollar brand, Nike doesn’t just have one About Us page.  They use different sections to tell their story.  Under the About Nike heading, they have News, Careers, Investors, Purpose, and Sustainability sections.  Including video footage from around the world and popular causes that affect millions, Nike’s About Us page shows why it is such a powerful brand.

2. Coca-Cola

Another global brand that still understands the power of the About Us page is Coca-Cola.  Coca-Cola’s About Us or Our Company page sets the scene with nostalgia from the early days in the form of classic pictures and the company’s signature photography.  The connection comes alive in the four subsections of Our Company.

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3. Doomtree

Right away, the viewer of their About Us page is intrigued by the picture of seven seemingly different people and how they work together.  A few paragraphs telling their story and what they have become is usually enough to get people interested, even in rap, rock, punk, and pop musicians turned into business partners.

4.Graco

When people think of babies, they automatically think of families.  Graco capitalizes on that with bold letters and a bold message of “Welcome to the Graco Family.”  It doesn’t seem like that would be very effective until you combine it with adorable pics of babies and families and read the clever and witty Our Purpose statement.

5. SkinnyDipped

Once again, a brand is a genius in its depiction of family.  By opening with a picture of the inspiration behind the brand and then telling of his untimely death, your heartstrings are already tugged.  Then they pile on more pathos by telling you that it is a mother-daughter combo that runs it all for the health of the world.  What’s not to like?  Who wouldn’t at least try it after that?

6. The Farmer’s Dog

The Farmer’s Dog, a growing health food company for dogs, doesn’t waste any time.  Two cute pups are sitting on a couch with the bold caption, “For the love of dogs.”  The page then turns into a timeline of sorts as you stroll down to see their mission, story, and where they are today.  It is only at the bottom of the page where you get to meet the humans behind it all with a pic of the two founders loving on their dogs.

7. Mailchimp

Mailchimp is an all-in-one marketing platform focused on small businesses. It’s no wonder that their About Us page opens with what appears to be happy millennials (50% of millennials started or plan to start a business) shooting the breeze on a couch. Mailchimp is creating the image that they care first and foremost about you, their clients, and the success of your business. 

8. Magic Spoon

Magic Spoon doesn’t waste any time giving you the hard facts of how their cereal stacks up against competitors.  If you had doubts about the healthiness of their cereal, this infographic should clear things up. Graphs are effective tools in marketing and on your About Us page. Also, including a realistic story about how you solved a problem is another tool.

9. Herb’neden

This small yet growing business knows how to reach its audience. By including a video showing the natural soap-making process, followed by a list of their values, and of course, a pic of the family-owned business, this company is checking all the boxes to make their ‘About Us’ stand out and connect with visitors.

10. Amnesty International

Only a little over 50% of Google searches are in English and that number is slowly decreasing.  By including a horizontal menu for users to choose their language and pictures from various international locations, Amnesty International is already building a connection. On Amnesty International’s About Us page, they not only tell you who they are–a global organization that fights for human rights and against injustice–they tell you what they do, even including a timeline.

11. Big Cartel

What better way to show that you believe in the artist than by including art and animation on your About Us page?  Also, a company for artists by artists knows that adding top-notch photos of the real-life workers behind it all is sure to make an impact.

12. Anton & Irene

It may seem like an ordinary, run of the mill About Us Page, but once you move your mouse, the screen images move with it to create a unique browsing experience. As you scroll down the page, the graphics seem to transform into a world all their own while simultaneously showing you that this art duo is not all talk; according to their About Us page, they deliver novel design ideas and extraordinary style.

13. Yeti

Two simple pictures and three simple paragraphs are all that’s needed to capture the great outdoors feel that Yeti hopes to deliver with every cooler.

14. The Sassy Boss

“Hi there!” and a few sentences about what she does and her value to you is all the sass it takes to get consumers to buy into your brand.

15. Ka’Chava

Ka’chava has two sections under About Us, Our Story, and Our Cause.  Both use video, animated graphics, and pictures to tell their story and mission, which is to save the planet by providing plant-based products and partnering with organizations like Rainforest Trust, which protects the world’s endangered species and rainforests.

Related: The Best FAQ Page Examples & How to Make Yours

Remember that a good About Us Page will peak consumer interest, foster connection, and inspire trust, but often, finding the right words is a difficult task.

Simplified’s free AI Generator will help you create an About Us Page that is professional and inviting and shows the viewer who you are as a business and as a person. Using the free “Company Bio” Template, type in your company’s name and a short description, and Simplified will match you with a custom message for your voice and brand.
Conclusion
Consumers no longer want to just buy your product or purchase your service; they want to know who you are. Knowing that you donate to certain charities that are near and dear to their heart, or learning that your story began with tragedy and ended in purpose are qualities that consumers look for in a company. An About Us Page created with Simplified AI not only shares your business model and company culture, but also showcases your values and mission, so potential clients will feel the connection and trust your brand.