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Mastering Pinterest Hashtags In 2024

Pinterest has become a powerful platform for businesses and individuals to showcase their creativity and share ideas. With over 400 million monthly active users, mastering Pinterest is essential. One key strategy for increasing visibility on Pinterest is the use of hashtags

pinterest hashtags

You might wonder, “Do hashtags work on Pinterest?” Yes, they do. Hashtags can help categorize your content, increase engagement, and connect you with like-minded users. In this ultimate guide, we will explore the best practices for using Pinterest hashtags, strategies, and tips for achieving maximum reach on the platform.

Why use hashtags on Pinterest?

Hashtags have become integral in social media platforms, and Pinterest is no exception. When used strategically, hashtags can significantly increase the visibility and reach of your content on Pinterest.

why use hashtags on pinterest
Source: Pinterest

Here are the key reasons why hashtags are crucial on Pinterest:

1. Hashtags Help Pinners Find Your Content

Hashtags on Pinterest are searchable. If your pins include the right keywords, they will appear in search results by the right people. When creating a hashtag, make sure it is relevant to your post so that you get more views. Using hashtags is a great way to boost your Pinterest Marketing and increase engagement.

2. Pinterest Is Invested In Hashtags

Hashtags on Pinterest allow you to search for content based on keywords. To find content, enter a keyword/hashtag in the search bar.

3. Hashtags Help Your Content Perform Better and Faster

Brands and content creators can use current hashtags to promote their content. The best part about using Pinterest hashtags is that users see a continuous thread of recent posts which helps them discover new content! It differs from other social media platforms like Twitter or Instagram, which only show the most popular posts.

hashtags for content
Source: Unsplash

4. Hashtags Align with Pinterest’s Mission

Using hashtags is Pinterest’s mission because they make pins more discoverable by their target audience. In other words, hashtags on Pinterest are similar to keywords – they help you find relevant content quickly.

5. Hashtags are Becoming an Important Part of Search Across Multiple Platforms

Hashtags are similar to keywords in that they can help optimize content, conversations, and updates across multiple platforms. Pinterest hashtags are often used in advertising campaigns to promote events or blog posts. This technique was initially used only on Twitter, but now it is all around to increase engagement.

Related: All About Pinterest Video Pins: Trends, Tips, and Tricks

How to Use Hashtags on Pinterest?

  1. Research and choose relevant hashtags: To maximize the impact of your hashtags, research and select those relevant to your content and target audience. Consider using a mix of broad and niche-specific hashtags to expand your reach while targeting a relevant audience.
  2. Use specific and descriptive hashtags: Instead of generic terms, opt for specific and descriptive hashtags that accurately reflect the content of your pin. This approach helps attract more targeted and engaged users.
  3. Keep it concise and readable: Long, complicated hashtags are challenging to read and remember. Keep your hashtags short, clear, and easy to understand. Remember, readability and simplicity are keys to effective hashtag usage.
  4. Optimize your pin descriptions: Incorporate relevant hashtags within your pin descriptions to make them more searchable. However, ensure your descriptions remain natural and informative, and avoid keyword stuffing.
  5. Monitor trending hashtags: Stay updated with the latest trends by monitoring popular hashtags in your industry or niche. Incorporating trending hashtags into your pins can increase their visibility and relevance to a wider audience.

How to Find Trending Hashtags on Pinterest

Finding trending hashtags can be a game-changer for your Pinterest strategy.

Here are some effective methods to discover and utilize popular hashtags:

  1. Explore Pinterest’s Trend tool: Pinterest’s Trends tool provides valuable insights into the latest trends and popular keywords. Use it to identify trending topics and relevant hashtags within your niche or industry.
  2. Analyze competitor pins: Observe the hashtags used by your competitors or industry leaders. Analyzing their successful pins can give you ideas for trending hashtags to incorporate into your content.
  3. Leverage Simplified AI-powered hashtag generator: Simplified is an invaluable tool for optimizing your Pinterest hashtag usage. Its AI-powered hashtag generator suggests targeted and trending hashtags specific to your niche or industry, allowing you to stay ahead of the curve and maximize your reach.

Trending Pinterest Hashtags

Are you confused about which hashtag to use for maximum reach? Worry not. To provide practical value, here is a curated list of trending Pinterest hashtags for various industries. Incorporate these hashtags into your pins to enhance your visibility and engagement on the platform.

Most Popular Pinterest Hashtags

These are general Pinterest Hashtags you can use for common posts. Opt for these hashtags, as these are the trending hashtags with the term, ‘Pinterest’.

  1. #pinterestquotes
  2. #pinterestinspired
  3. #pinterestwin
  4. #pinterest project
  5. #pinterestsuccess
  6. #pinterestideas
  7. #pinterestaddict
  8. #pintrest
  9. #pinterestart
  10. #pinterestfind

Pinterest Hashtags based on Fashion

pinterest hashtags for fashion

Pinterest is particularly renowned in the fashion industry. Thanks to its innovative platform, diverse content, and abundant trending dresses and outfits. Here is a list of popular hashtags that revolve around the fashion industry.

1. #fashionista

2. #styleInspo

3. #ootd

4. #streetStyle

5. #fashionTrends

6. #fashionBloggers

7. #fashionLovers

8. #fashiondesigner

9. #fashionkids

10. #fashionweek

Pinterest Hashtags for Food Bloggers

pinterest hashtags for food bloggers

Food bloggers can create various pins and boards and reach the foodies online. It lets you target those who search for specific dishes. So here are some of the popular Pinterest hashtags to start using in your pins the right way.

  1. #foodielife
  2. #foodphotography
  3. #foodblogger
  4. #recipeideas
  5. #foodcravings
  6. #eatinghealthy
  7. #foods
  8. #fitfood
  9. #foodanddrink
  10. #mealplanning

Pinterest Hashtags for Health

Fitness and diet plans are all around the internet nowadays. Pinterest is a perfect platform for such content. Some of the popular Pinterest hashtags for health are,

  1. #healthyeating
  2. #cleaneating
  3. #healthyrecipes
  4. #wellnessjourney
  5. #fitnessmotivation
  6. #workoutinspo
  7. #yogalife
  8. #healthandwellness
  9. #weightloss
  10. #bodygoals

Pinterest Hashtags for Gift

Pinterest is the best platform for DIY gift ideas. Creativity flows in such pins all around the world. To boost your pin for gifts, use the following popular hashtags.

  1. #gifting
  2. #giftideas
  3. #handmade
  4. #giftidea
  5. #giftstore
  6. #giftbox
  7. #giftcard
  8. #birthdaygift
  9. #handmade
  10. #diy

Pinterest Hashtags for Business

pinterest hashtags for business

Pinterest marketing is the best way to boost your Brand in front of your target audience. So here are the latest Pinterest hashtags for promoting your business.

  1. #homeofficeinspo
  2. #productivityhacks
  3. #entrepreneurlife
  4. #bossbabe
  5. #businesstips
  6. #digitalmarketing
  7. #socialmediastrategy
  8. #b2bsales
  9. #salestechniques
  10. #marketingtips

Pinterest Hashtags for Parents

Parenting tips and practices have become a hot topic in social media. Pinterest is an effective platform to promote your content on parenting. Some trending hashtags on parenting include,

  1. #parentingcommunity
  2. #parentingproblems
  3. #pregnancytips
  4. #pregnancyhealth
  5. #parentinghacks
  6. #newborn
  7. #parentingskills
  8. #toddlerperspectives
  9. #gentleparenting
  10. #littleones

Pinterest Hashtags for Photography

pinterest hashtags for photography

A perfect photo is a visual treat for viewers. Photography has taken heights as a business. The popular hashtags to make your photo reach the maximum number of people are,

  1. #weddinginspo
  2. #bridalplanning
  3. #weddingphotography
  4. #engagementideas
  5. #pinterestphoto
  6. #photoshoot
  7. #portraitphotography
  8. #travelphotography
  9. #capture
  10. #photostudio

Related: How To Sell On Pinterest: 7 Insider Tips That Will Grow Your Brand

Strategies to Increase Awareness and Reach on Pinterest

To further optimize your Pinterest marketing strategy, consider these additional tips and examples:

  1. Collaborate with influencers: Partnering with influencers or industry experts can expose your pins to their followers and expand your reach.
  2. Utilize story pins: Pinterest’s story pins offer a dynamic and engaging format to showcase your content. Incorporate hashtags strategically within your story pins to increase their visibility and attract more viewers.
  3. Create seasonal or trending boards: Curate boards that align with seasonal trends or popular topics. Use specific hashtags related to these boards to attract users searching for content specific to those trends.
  4. Engage with the Pinterest community: Interact with other users by liking, commenting, and repinning their content. By engaging with the community, you can build relationships, attract followers, and increase the visibility of your pins.

Simplified – A Perfect Tool For Hashtags And More

Simplified understands the importance of optimizing your Pinterest hashtag strategy to maximize your reach and engagement on the platform. The powerful hashtag generator tool leverages advanced AI technology to provide you with a wide range of targeted and trending hashtags.

simplified hashtag generator

In addition to a hashtag generator, Simplified offers other features to optimize your Pinterest marketing efforts. The platform’s scheduling and publishing capabilities enable you to plan and automate your Pinterest posts. By planning your pins, you can maintain a consistent presence on Pinterest, even during busy periods.

Also, Simplified has built-in templates for all types of Pinterest Posts. Content creation has never been easy like this before with our templates. Select your suitable template from plenty of available templates and create stunning Pinterest posts in minutes.

fresh cupcakes pinterest post

pedal your way pinterest posts

Related: 70+ Creative Pinterest Username Ideas for Your Profile to Stand Out


Hashtags play a pivotal role in maximizing your reach and engagement on Pinterest. By incorporating relevant and trending hashtags into your pins, optimizing your descriptions, and utilizing tools like Simplified, you can effectively enhance your visibility and attract a broader audience. Happy pinning!

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Ajay Yadav
Ajay Yadav is an AI enthusiast and author of various topics on AI. He writes about the latest developments in AI and its impact on society, business, and technology.

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