Large and small enterprises, new and established all struggle to write about themselves. When you’re building a new business from the ground up, you have little to go on but a lot to say. Consider your company bio or biography as an answer to the question, “what does your business do?” Don’t worry if it seems like a huge task; by the end of this blog, you’ll know exactly what to say!
We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!
What Is a Company Bio and How Do You Write One?
Clients like to know about the people with who they’re doing business. A company bio allows you to tell customers what they want to know while maintaining control over your brand. Your business’s bio, whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials, is an opportunity for you to bring people to your brand.
Tone to Use for Your Bio
If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.
How Long Should Your Bio Be?
While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.
Things To Remember While Writing A Social Media Bio
When it comes to social media, a brief company profile that is no more than a few lines or words, depending on the platform, should be included. They should contain just enough information to educate people about what you do, where you are located, and any services you offer. You can put a link to your “About Us” page on these sites.
Thumb Rules for Writing a Bio
Of course, good writing principles should be followed while creating a professional bio. Create a story with a beginning, middle, and end. Use whole phrases, proper grammar, and vocabulary that can be understood by a middle school student. Shorten your sentences. Be engaging and intriguing, and only provide information that is pertinent to your business.
What to Include in a Company Bio?
No matter what business bio template you use, you should include the following:
- Your company’s official name, as well as any DBAs.
- Any company locations, as well as the headquarters if you have more than one.
- What your company does, the industry in which it operates, and the items or services it provides.
- When your business was established, as well as a brief history of how it came to be.
- Any accolades your firm has received, as well as any notable clients or customers with whom it has worked.
- Achievements and milestones for the company.
- Sponsorships and community events.
- Your company’s goal statement and values.
- Name changes, business relocation, mergers, acquisitions, and significant branch openings.
Why is a Good Bio Important for Businesses?
Okay, we get what you’re thinking… So, what’s the point? It’s only a bio, after all. And besides, how many people actually read company bios?
The answer is… a large number of people. But, more importantly, there’s no way of knowing who’s reading it — and you always want it to be ready for when the relevant people find it. Moreover, you want it to capture their attention when they do. In a constructive light.
Your CV, on the other hand, is only beneficial when you’re actively seeking certain jobs. Your professional bio, on the other hand, is far more noticeable. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.
Related: 10 Professional Bio Examples to Help You Write Your Own
5 Creative Bio Examples of Businesses
1. Short and Engaging
2. Real and Authentic
3. Light and Crisp
4. Personality Reflection with Professionalism
5. The Story of Your Business
How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?
Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!
Example 1: Simplified- Design and AI Copy Platform
Enter company details to generate a solid bio in seconds!
Example 2: Robinhood- Investment Platform
Example 3: VirusShield- Antivirus Software
Example 4: Lonely Ghost- Clothing Brand
Example 5: Yum- Food Chain Brand
Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads and more to see how your customer base responds.
Related: 6 Professional Bio Generators That Will Help You Stand Out
Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.
To Sum Up
The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!
Simplified AI also provides the company bio to deliver more targeted prospects and customers through content. The best part is that the business bio copywriting tool is free!