Whether you’re a large company or a small one, new or established – it’s not uncommon to get stuck over the bio. It’s hard to write about yourself. A quick way to get around this block and write a bio for your brand is to simply answer the question, “What does your business do?” If this still seems like a huge task, don’t worry we’re here to tell you how to make this a lot easier.
We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!
What Is a Company Bio, And How Do You Write One?
Clients like to know who they’re doing business with. Your business’s bio – whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials – is an opportunity for you to bring people to your brand. The bio explains who you are and what you can do for your clients.
Tone of Voice for a Company Bio
If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.
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How Long Should Your Bio Be?
While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.
5 Things To Remember for a Social Media Bio
Here are key pointers to remember for your social media bio –
- Keep it short – Depending on the platform, your company’s bio should be no more than a few lines or words.
- Add the essentials – The bio should contain just enough information required to educate people about what you do, where you are located, and any services you offer.
- Draw your audience in – You can put a link to your “About Us” page on these sites.
- Mind your language – To appear professional, use whole phrases, correct grammar, and vocabulary that can be understood by a middle school student.
- Add relevant info – Be engaging and intriguing, and only provide information that is pertinent to your business.
What Should You Include in a Company Bio?
No matter what business bio template you use, you should include the following:
- Your company’s official name, as well as any DBAs
- Any company locations, as well as the headquarters if you have more than one
- What your company does, the industry in which it operates, and the items or services it provides
- When your business was established, as well as a brief history of how it came to be
- Any accolades your firm has received, as well as any notable clients or customers with whom it has worked
- Achievements and milestones for the company.
- Sponsorships and community events.
- Your company’s goal statement and values.
- Name changes, business relocation, mergers, acquisitions, and significant branch openings.
Why is a Good Bio Important for Businesses?
If you’re wondering, “How many people actually read company bios?” The answer is – a lot. And there’s no way of knowing who the bio is going to reach. It may catch a few people outside your target audience, but you always want it to be ready for when the right people find it. So it makes the right impression.
While your CV is only beneficial when you’re actively seeking certain jobs, your professional bio is marketing your company all the time. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.
A well-written company bio quickly tells your customers what you do well. This goes a long way in persuading them to engage with your company.
A good company bio should:
- Capture your values – More and more, customers are looking beyond products and services to the values each brand holds. They are more likely to stay loyal to a brand that shares their values.
- Connect with your customers: People remember relatable content. Whether it’s a joke, a shared problem, or a belief, including a note that connects with your audience impacts recall.
- Stand out from the crowd: Competition is getting fiercer in nearly every field, and there’s tremendous pressure to differentiate your brand from the rest. With a bio, you can explain how your brand does this and why customers will benefit from coming to you.
Some Common Types of Company Bios
A one-size-fits-all approach doesn’t work with company bios, so you have a free reign to create what you like. As long as it achieves your purpose, of course. Here are a few common outlines of company bios :
Quick & Concise
What your company does and stands for, condensed into a nutshell. These convey the highlights of the company.
Outline a story
The origin story of your company. This storytelling method is a great way to draw an audience in and take them on the journey you’ve been on.
What can your company do for a client? This type of bio focuses on this information. Often, it provides solutions to a common customer problem.
Company’s team bio
This type of bio is about making the brand more human and relatable. People like to picture who they’re dealing with, and this type of bio includes team expertise and puts faces to names.
Impact of a company
With concern for the environment and social awareness only increasing, customers are looking for more ethically leaning brands. So if your brand was founded with a strong ethical commitment, outlining your social impact and initiatives in your bio is a good idea!
A different way of doing something is an excellent USP. If your company is truly forging new paths in a particular sector or industry, this is a great place to showcase it.
Similar to the social impact bios, a value-driven bio draws attention to the founding and working principles of your brand. It could showcase your commitment for transparency, social impact, and more.
Highlight expertise in your industry
When your target audience is restricted to those within your industry, you can use specific jargon to draw attention to your niche expertise.
Partnership or collaborative bios
They’re often used between sister brands or by the charitable wings of some well-known established brands. This type of bio explains the purpose of the organization and highlights the partnerships it has.
Fun, humorous bios
Lighthearted and warm, these bios help clients associate a type of personality with your brand. They usually make potential clients smile and leave a lasting impression.
8 Creative Bio Examples of Businesses
1. Short and Engaging
Lifestyle influencer and entrepreneur Whitney Graham is well-known and has a strong online community. She needs little introduction, so her bio on Instagram is quick and goes straight to the point. It tells potential followers what they can expect if they choose to subscribe to her content.
2. Real and Authentic
On Trinity Mouzon’s professional website, there is more room to elaborate. She chooses to stay real, and trace her entrepreneurial journey from the very beginning. Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus!
3. Light and Crisp
Corey Wainwright’s HubSpot bio is upbeat and clearly states her strengths. Injecting a hint of humor to her bio suggests that she is self-assured in her skills which, in turn, inspires confidence in potential clients.
4. Personality Reflection with Professionalism
In the limited space offered by an Insta bio, Jenna Kutcher’s profile packs a punch! It’s off to a strong start with an accolade, offering clients an easy, immediate, and accessible way to connect with her. It also outlines her other interests, and she rounds it off nicely with a quick peek into her personality. ‘Where the Woo Meets Work’ indicates that despite clearly being a powerhouse in her field, she has a lighter, cheerful side.
5. The Story of Your Business
Some entrepreneurial journeys are incredible stories of overcoming huge odds to make it. Alberto Perez, co-founder of Zumba Fitness, chooses to take his audience through his inspirational story. And this puts a name and a face to the international fitness phenomena that we’ve all come across but hadn’t really thought about until now.
6. Humor + Dogs
This is a formula that is almost a surefire hit. The number of doggy profiles on social media has grown exponentially. A profile like We Rate Dogs fosters a strong community of both doggy profiles and those who like to subscribe to doggy profiles.
7. Straightforward and simple – great for an established brand
Brandon Stanton’s series Humans Of New York didn’t really set out to conquer the internet. He just wanted to share stories. It has now become a brand of its own, and since he’s not actively trying to add to his community, his bio is barefaced and encapsulates the brand perfectly.
8. Highlight the USPs
This TV personality and comedian needs little introduction. So the YouTube description of his show highlights what people may not know about Seth Meyers. It outlines where his content is available – an important CTA and gives new viewers a quick idea of what to expect – A-List celebrity guests, memorable comedy, and musical talent.
How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?
Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!
1: Simplified- Design and AI Copy Platform
Enter company details to generate a solid bio in seconds!
2: Robinhood- Investment Platform
3: VirusShield- Antivirus Software
4: Lonely Ghost- Clothing Brand
5: Yum- Food Chain Brand
6: Pet Zone – a brand that sells products for pets and their owners
7: All Smiles – a dentistry for children
8: Bloom – a plant nursery for native and exotic plant species. Based in NY.
9: The Dough Knot -A cafe with a bakery attached. Fresh bread every day with a range of coffee roasts.
10: The Reading Nook – A bookstore combined with a library, they have a large collection of travel books.
11: Mural – An art gallery for contemporary artists
Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads, and more to see how your customer base responds.
Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.
The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!