How To Write An Article On LinkedIn: A Simple Step-By-Step Guide

LinkedIn is a powerful platform that can help you build your personal brand and connect with other professionals in your field. But did you know that LinkedIn can also be a great place to share your insights and expertise?

Articles on LinkedIn are a great way to show off your thought leadership and build your credibility. But if you’ve never written an article on LinkedIn before, it can be a bit intimidating.

Not to worry – in this article, we’ll walk you through everything you need to know about how to write an article on LinkedIn using Simplified, step by step. We’ll also provide some helpful tips and examples along the way. So if you’re ready to get started, let’s dive in!

Why Should You Write LinkedIn Articles?

There are many reasons why articles on LinkedIn make your business stand out.  Articles on LinkedIn, unlike Facebook, Twitter, or Instagram, actually rank on Google, so the same SEO strategy that you use for your website can be employed on LinkedIn.  Let’s take a deeper look.

1. LinkedIn Articles Increase Brand Awareness

Fortune 500 companies like Amazon, Walmart, and Facebook became some of the world’s most powerful brands for one simple–but not so simple–reason: they created a powerful brand. Once you create a marketing strategy, creating a brand becomes simple. One way is to brand your business on LinkedIn.

LinkedIn articles generate more traffic to your LinkedIn page.  The more clicks, likes, and shares, the more engagement.  Posting an article on LinkedIn is sure to give your brand more presence and more business.  

2. LinkedIn Articles Grow Brand Authority

In today’s business landscape, it’s more important than ever to establish your brand as an authority in your industry. It’s important because it helps you to build trust with your audience, differentiate yourself from your competitors, and ultimately drive more sales.

There are a number of ways you can build brand authority, from developing evergreen thought-leadership content to creating an engaging social media presence. But perhaps the most important thing you can do is produce high-quality products and services that your customers love. If you can build brand authority in your industry, you’ll be well on your way to success.

3. LinkedIn Articles Foster Audience Engagement

Posts are nice and can garner clicks and responses, but high-quality, valuable articles that help solve your audience’s problems and answer their pressing questions can help you become a trusted source and invaluable resource to them. If consumers are interacting with your content, they are interacting with your brand. The more interaction, the more growth.

4. You Can Track Your Growth With LinkedIn Articles

So you have written the perfect article, and you gained some traction on it, how do you measure the true impact? LinkedIn lets you can track important metrics to stay on top of your performance on the platform. A great way to understand if it’s an effective marketing channel for your business.

LinkedIn lets you track metrics on their platform, but it’s also important to track performance on other social media platforms, to ensure you are getting the best ROI.

How Do You Write an Article on LinkedIn?

So now we’ve covered “Why you should write LinkedIn articles?” Here are the basic steps on “How” to write a great LinkedIn Article.

1. Decide On A Good Topic

A key thing to always remember is you are in business because you have something to offer that people out there need or want. Your primary goal is to show them information in the most effective way about why your product is the solution to all their problems.

Consumers expect your LinkedIn article to be packed full of factual and useful information that will help them grow their business, land their next dream job, or protect them from the next scam, among other things. If you can provide that, you will position yourself as a leader in your market. 

Beneficial content should be the focus of every LinkedIn article.  Aim for at least 1,500 words and include links from authoritative sources. Motivational and inspirational content will increasingly drive traffic as will a captivating headline.  If you still need help finding the right words, using a free AI writer is sure to land you more clients and more business.  

Brainstorm a list of concerns of your target audience, consider your tone and style, and let Simplified’s AI Writer do the rest. 

2. Organize and Format Your Article for Readability

Just like the number one New York Times Bestseller, articles must catch the readers’ attention, hold their attention, and offer them something beneficial.  This can only be accomplished with good organization and formatting, which includes catchy headlines.   

However, if you’re not a writer, fear not. Tools like Simplified’s AI writer can help you write a full blog post within minutes. With Simplified, all you need to do is input your topic idea, and the free AI writer will do the rest. The AI writer can generate titles, introductions, outlines, and conclusions, which can be generated via templates or with the full blog writer. However, you’ll still want to make sure you research on your own to include unique information, reference links, and anything else that will make your content stand out from the crowd,

3. Upload Your Article on LinkedIn, Publish & Share It

Once your article is complete, the only thing left to do is to publish it. If you wrote your article on another platform, like Simplified, you’ll want to first copy and paste it to LinkedIn’s publishing portal. Do a quick quality assurance to ensure all links click through and that your formatting is correct, then simply hit ‘publish.’

To get maximum visibility for your LinkedIn article, also make sure it’s set to ‘public’ in your privacy settings. In addition, you want to make sure you share your article on your LinkedIn page for your network and followers.

Conclusion

Writing articles on LinkedIn is a great way to build your brand and grow your audience. The platform makes it easy to share your articles with a wide audience, and with a few simple steps, you can have your article up and running in no time. However, writing a full article when you have a business to run can be a time-consuming task. But not anymore.