In today’s competitive marketplace, it’s more important than ever to have a strong and unique brand voice.
Your brand voice is the personality of your business, and it should be reflected in everything you do, from your marketing materials to the way you answer customer questions.
So how do you create a brand voice that will resonate with your customers?
In this blog post, we’ll examine how to make a brand voice that is real, different, and will interest your customers.
We’ll also give you some examples and a free tool to help you get started.
Tips on How to Define Brand Tone of Voice
Creating a consistent brand voice and tone across all your marketing channels is essential to success. But what exactly is brand voice, and how can you define it properly? There are a few key elements you’ll need to consider when defining your brand voice. Let’s check them out.
1. Think About Your Target Audience
Who are you trying to reach with your brand? This is an important question to ask when you’re developing your brand tone of voice. After all, you want to make sure that your tone is resonating with your target audience.
Are you looking to reach a young, hip audience? Then a more casual, friendly tone might be the way to go. Are you looking to appeal to a more professional audience? A more formal tone might be more effective.
Once you have a good understanding of your target audience, you can develop a tone that will speak to them.
2. Consider Your Brand Identity
Your brand identity is one of the most important factors to consider when choosing a brand tone of voice for your business. After all, you want your tone of voice to reflect the values and personality of your brand. If you’re not sure where to start, here are a few questions to ask yourself:
- What kind of feeling do you want your brand to evoke?
- What kind of personality do you want your brand to have?
- How do you want your customers to perceive your brand?
Answering these questions will help you determine the kind of tone of voice that will best represent your brand.
3. Set Your Brand Guidelines
Your brand guidelines are a set of rules that define how your brand should communicate with the world. These guidelines should be created with your target audience in mind, and they should be reflective of your brand’s personality. When creating these guidelines, it’s important to consider things like word choice, sentence structure, and overall style.
Once you have your tone of voice guidelines mapped out, it will be much easier for everyone in your company to be on the same page with your brand voice. It’s also good to include both the dos and donts of your tone of voice in your guidelines.
4 Awesome Brand Voice Examples
If you’re looking for some inspiration for your brand voice, check out these awesome examples from some of the world’s top brands.
1. Netflix – Friendly and Informal Tone
Because of the brand’s popularity among the younger demographic, Netflix has adopted a distinctive voice that’s a mix of friendliness, intelligence, and sarcasm. It’s the kind of voice that you would want to have a conversation with over a beer. The company also has a light-hearted sense of humor, which can be seen in its social media. For example, the company is well-known for meme-ing its own content on various social media platforms.
2. Duolingo – Fun and Light-hearted
Duolingo is focused on being expressive with the learners, and its tone of voice reflects that. The company aims for a jolly, friendly, and supportive tone of voice, by using sentences like ‘Keep the flame lit!‘ and ‘Watch her incredible command of Portuguese — we are super impressionados!’
Another unique feature of Duolingo’s tone of voice is that the brand’s content speaks to everyone and leaves no one out. This makes it easy for language learners of all levels to connect with the brand.
3. Nike – Inspirational
Nike is a company that’s all about inspiring athletes and helping them reach their potential. And that inspiration comes through loud and clear in Nike’s brand tone of voice. Nike’s voice is confident, aspirational, and motivating, as seen from its iconic ‘Just Do It’ slogan.
4. Coca-Cola – Positive
Since its establishment in 1892, Coca-Cola has been an iconic brand known for basing its values on happiness and community. And since then, the company has been consistent with its brand identity in all of its marketing content, as they always depict happiness in some way. That’s why Coca-Cola’s tone of voice is warm, friendly, and positive – perfect for a brand that’s all about happiness and refreshment.
Why Having a Unique Brand Voice is Important for Your Business
Creating a unique brand voice can be challenging, but it’s well worth the effort. First, it helps you stand out from your competitors.
If everyone in your industry is using the same generic, boring language, then you have a chance to really stand out by using a more interesting and engaging brand voice.
Second, a strong brand voice helps build trust with your customers, stand out from the crowd, and build a strong emotional connection with your audience.
If they can consistently count on your brand to communicate in a certain way, they’re more likely to trust you and do business with you.
It also makes your brand more memorable, which can help you attract new customers and keep existing ones engaged.
The Best Free Tool to Help You Create a Unique Brand Tone of Voice and More…
If you’re looking for a great content marketing tool that will both simplify your workflow and help you maintain a consistent brand tone of voice, then look no further than Simplified. It’s the best tool out there for scaling your content and ensuring that your brand’s voice is always on point.
With Simplified, you can:
- Design iconic marketing campaigns by using one-click graphic design tools, millions of free photos, & thousands of design templates;
- Create on-brand videos for TikTok, Instagram, YouTube, and more;
- Write plagiarism-free and SEO-driven blog posts, social media posts, ads, etc, in mere seconds with our AI writer;
- Grow your business with seamless social media management when you use our content calendar;
- Collaborate with your team and publish your content on multiple channels with just a few clicks.
Simplified allows you to easily create high-quality content that is tailored to your specific audience.