10 Text Logo Ideas For Your Brand Campaigns in 2024

As the world of marketing and advertising evolves, so do the trends in logo design. Today, consumers are looking for brands that can deliver a message that is concise, impactful, and relevant. One way to achieve this is through the use of text logos. So, to help you get started, we’ve compiled a list of 10 text logo ideas with examples (and a FREE tool!) that you can use for your next brand campaign.

Here you’ll also find what text logos are, as well as the different types of text logo design ideas you can try for your business. Plus, a free tool that can make your next campaign shine even more (and maybe even help you manage your social media accounts better!).

What is a Text Logo?

Also called a wordmark logo, a text logo is text-based and features the brand name as the main element without including any graphic patterns, symbols, or emblems. Basically, a text logo’s main focus is its typography so it has a more direct style than other kinds of logos (like illustration logos).

Plus, text logos work particularly well for businesses with memorable brand names! It’s a very effective tool for visual communication where you can freely express your brand’s identity and attract your target audience.

Not sure how to choose the right design for your brand? Don’t worry! Check out Simplified’s handy guide to the different kinds of logos you should have in your brand kit.

10 Best Text Logo Ideas (with examples!) For Your Brand

When you’re gauging whether or not your brand kit will benefit from a text logo, bear in mind that it takes just one tweak to transform a logo from forgettable to timeless.

For instance, Google’s text logo is instantly recognizable across the world and clearly communicates the brand identity to its audience. They’ve added a playful animation too! Google’s branding is a perfect example of combining traditional text logos with the new technology of animated logos.

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1. Handwritten Text Logo Inspiration

Handwritten text logos are a great way to connect with your audience by adding a personal touch to your brand identity. By using this kind of design, you can explore custom fonts, different colors, and designs that express your brand’s personality.

For example, Sharpie does this best – what better way to market writing tools than with a custom cursive font?

Here are a few more handwritten text logo ideas from the brands that have built and retained a loyal customer base over decades.

If you’re thinking of having your own handwritten font for your brand, you can upload your own custom font on Simplified and design your logo there. You can even add it to your Brand Kit for easy access!

2. Negative Space Text Logo Ideas

In graphic design, negative space or white space refers to the blank spaces on your artboard. But having negative space doesn’t necessarily mean being empty or colorless!

Actually, the proper use of negative space in graphic design maximizes visibility. It can even make an icon out of it! Let’s look at the FedEx logo, see the little arrow between the E and X?

Go over other brand logos below and notice how each logo is uncluttered but is still interesting to look at.

Simplified has thousands of templates you can start with to design your own negative space logo. Like these two:

3. Bold Typographic Text Logo Ideas

In its most basic sense, typography is the arranging of text to create a unique design that speaks for itself. By using typography in a clever way, you can bring your text to life and add meaning to your text-based logo.

Not only will bold typographic text logos stand out from the crowd, but you’ll be able to grab and hold the attention of your audience in the cutthroat world of social media marketing.

So, what makes for a good typographic text logo?

IBM’s logo hasn’t changed since 1972 yet it stays unique. Its design is simple, eye-catching, and has a hidden meaning with the eight horizontal stripes representing speed and dynamism while the two lower right parallel lines are a symbol of equality. Pretty neat, right?

Let’s take a look at some other text logo ideas from businesses that have successfully established their identity through consistent branding.

You can check out Simplified’s guide on typography in design once you’re ready to explore bold typographic text logos for your brand. Plus, a few templates to create your own bold typographic text logo:

4. Monogram Text Logo Inspiration

Monogram logos are one of the luxury retail industry’s favorites. These logos typically feature up to three letters – usually the company’s initials – and are often monochromatic. Essentially, you just have to keep your logo short with only a touch of color.

So, why use a monogram logo?

For timeless brands like Chanel, their classic monogram logo evokes a long history of customer loyalty and high-end retail satisfaction.
These iconic logos are recognizable only through a couple of letters, which signifies their brand’s presence and emotional connection with their audience.
Even without the brand name, their interlinked initials logo is instantly identifiable.
Lastly, they’re incredibly versatile to market across all print and digital platforms!

Let’s take a look at other iconic brands that you can use as an inspiration for more text logo ideas:

5. Logo Mascots

From its name, a logo mascot text design involves a character or a doodle that serves as the mascot of the brand. This kind of logo creates a wholesome vibe for your brand and can appeal more to families and children.

You can create your brand’s mascot logo with Simplified. Here are a few templates to get you started:

6. Overlay Logo

Another unique text logo design idea you can try is having multiple elements layered over each other. With this, the text, lines, or shapes of your logo can look like it’s on top of one another and make people notice your logo. It’s a very simple, yet effective effect on a logo!

Customize your overlay logo using these templates from Simplified:

7. Sketch-like Logo

A sketch-like logo is similar to a handwritten logo. The only difference with sketch-like logos is it looks like it was drawn by a child with a passion for graphic design. This kind of text logo idea has a personal touch to it and brings nostalgia to the viewer, especially with ’90s-style logos.

8. Mix-and-Match Text Logo

If you want to shake your logo up a bit, try mixing fonts and playing with the text. You can use different typefaces to create a unique design for your brand. A mix-and-match text logo can look like this:

9. Dimensional Logo

A dimensional logo makes the usual static logo fun by adding layers. You can play with this logo by pulling the text apart and putting in multiple layers making your logo look like it pops out of the page.

10. Retro-Inspired Logo

Having a logo that’s a combination of vintage and retro can actually look fresh in today’s style. This text logo idea is great for food brands, restaurants, farming, or manufacturing companies. Plus, a retro design can easily grab the attention of people in stores!

Wrapping Up

Text logos are an excellent choice for businesses that want to maintain the consistency of their brand while still incorporating dynamic design elements. Luckily, there are a variety of text logo ideas that you can use for your next brand campaign. No matter what kind of logo you choose, it’s important to make sure that it represents your brand in a positive light.

Just take note of your brand’s purpose, and the look that you want to achieve, and you’ll be well on your way to making your own text logo. So if you’re still looking for a tool where you can design your custom logo, use Simplified.

Simplified is fully equipped with a one-click graphic design tool, thousands of ready-made templates (if you don’t want to start from scratch!), a complete media library, and unlimited Brand Kits! Plus an AI text-to-image generator to create original photos from your own ideas. With Simplified, you can create to your heart’s desire.