Twitter Spaces: How To Use Them To Grow Your Brand In 2024

The world of marketing is rapidly evolving, and the trend is moving towards more intimate, human, and two-way communication. Twitter has jumped on the audio-based social platform bandwagon with the introduction of Twitter Spaces. This new feature provides an excellent opportunity for your brand to engage with its audience through live conversation.

Twitter Spaces: A Live Audio Conversation Feature for Twitter Users

Twitter Spaces is a new feature within the Twitter app that allows users to create and join live audio conversations. As a host, you can start an audio chat room and invite others to join as speakers or listeners. The live audio format makes Twitter Spaces an excellent platform for fostering authentic connections between users, as well as between brands and their audiences.

With over 353 million active users on Twitter, the potential reach of Twitter Spaces is massive and diverse. This new audio-based medium presents exciting opportunities for marketers to build a humanized brand, engage with customers, and exchange ideas and thoughts.

The live factor makes Twitter Spaces raw, unfiltered yet manageable, inclusive, and accessible to all.

As a marketer, you must be wondering why Twitter Spaces is a big deal. Here’s why:

1. Diverse Audience Reach: Twitter has over 353 million active users from around the world across different age groups. Brands can target audiences from diverse backgrounds, and around 93% of people who follow brands on Twitter plan to buy from them. Twitter Spaces provides another medium for brands and consumers to connect on a more human level.
2. Rise of Social Audio: The trend of social audio platforms started with Clubhouse, and now Twitter, LinkedIn, Spotify, Discord, Facebook, and Instagram are following the same path. This feature has been proven to be a great relief to the audience grappling with a pandemic world and screen fatigue while craving an authentic human connection.

Bonus: 10 Ways to Amplify Twitter Engagement

Starting Your Own Twitter Space

Starting a Twitter Space is simple and can be done directly from the Twitter app on Android or iOS devices. At present, there is no option to start a Space from the web version, but you can still join as a listener. To get started, you have two options:

1. Press and hold the “Compose” button, then select the icon for new Spaces (multiple circles in the shape of a diamond).
2. From your timeline, tap on your profile image at the top, then scroll right and tap on the option to start a new Space.

Once you’ve chosen how you want to start your Space, you can begin setting it up before going live. Here are the steps to follow:

1. Name your Space – Give it a relevant name or create a hashtag to keep the conversation going after the event ends.
2. Set up permissions and captions – Twitter will ask for permission to caption speech in real-time, making your Space more accessible for deaf or hard-of-hearing users.
3. Invite speakers – You can invite up to 12 speakers, including two co-hosts and 10 speakers. You have the option to allow everyone the option to speak, only people you follow, or only those you invite.

When you’re ready to go live, you can share your Space with your followers via direct message or copy the link to share elsewhere. With Twitter Spaces, you can have real-time conversations and engage with your followers in a new and exciting way!

How to Leverage Twitter Spaces

To fully leverage the potential of Twitter Spaces, it is important to participate in conversations and engage with other users actively. Utilize the platform to network and build relationships with like-minded individuals and potential collaborators. Consider hosting your own Twitter Space to share your expertise, opinions, and insights on a particular topic.

This can help establish you as a thought leader in your field and increase your visibility on the platform. Promoting your Twitter Space through your other social media channels and online communities can help drive more attendees and increase engagement.

With these benefits in mind, it’s time to explore the best tips for brands to leverage Twitter Spaces effectively.

Bonus: The Complete Twitter Ad Specifications

Identify Your Target Audience

Knowing your target audience is the key to any successful marketing campaign. The same applies to Twitter Spaces. Identify the audience you want to engage with and create content that appeals to them.

Plan Your Conversations

Planning your conversations ahead of time will help you stay focused and on track. Having a clear objective and knowing what you want to achieve with each conversation is important.

Engage with Your Audience

Twitter Spaces provides a great opportunity to engage with your audience in real-time. Encourage your listeners to ask questions, provide feedback, and participate in the conversation.

Collaborate with Other Brands

Twitter Spaces is not just a platform for you to engage with your audience but also a platform to collaborate with other brands. Reach out to complementary brands and schedule a conversation together to reach a new audience.

Leverage Twitter Analytics

Twitter Analytics provides valuable insights into your Twitter Spaces performance. Use this data to measure the success of your conversations and make data-driven decisions.

Streamline the Process with Simplified

Simplified’s Twitter management tool simplifies and streamlines the process of growing your brand on Twitter Spaces. With its key features and benefits, you can create and manage your brand kits, share access with teams and clients, and streamline your workflow.

Bonus: The Ultimate Guide To The Perfect Twitter Header Size

Conclusion

In conclusion, Twitter Spaces provides a great opportunity for brands to engage with their audiences in a more human and authentic way. By following these tips and leveraging the power of Simplified’s Twitter management tool, you can effectively grow your brand on Twitter Spaces.

Explore Simplified’s Twitter management tool and grow your brand on Twitter Spaces.