When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? How does the algorithm work? Will posting at specific times boost engagement and following?
TikTok is mega hot right now. All across the globe, users are downloading the app in the blink of an eye. With 1 billion active users worldwide, most brands are vying to make their TikTok marketing effort a success.
In this blog, we will uncover the best times to post on TikTok and explore how that affects your TikTok marketing efforts. Let’s dive in!
Why Does the Best Time to Post on TikTok Matter?
Deciding to post on TikTok is the first step to increasing your global presence. The next thing is to determine the best time to do it. Timing is key when it comes to posting on TikTok.
Post too early, and most people will be asleep. Post too late, and a lot of people will be at work, etc.
One of TikTok’s most frequented areas is the ‘For You’ section. It’s estimated that as much as 75% of the user’s time is spent here.
Videos suggested on the For You page can come from accounts big and small, but they have one thing in common – they are no older than a couple of days.
So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling.
In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online.
But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform.
To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
That said, some hours and days seem to work better than others across the board.
So, what is the best time to post on TikTok?
Broadly, the global best times to post on TikTok are 6 to 10 in the morning, and 7 to 11 in the evening, in Eastern Standard Time (EST).
Let’s take a closer look.
- Mon: 6 am / 10 am / 10 pm
- Tues: 2 am / 4 am / *9 am
- Wed: 7 am / 8 am / 11 am
- Thur: 9 am / *12 pm / 7 pm
- Fri: 5 am / 1 pm / 3 pm
- Sat: 11 am / 7 pm / 8 pm
- Sun: 7 am / 8 am / 4 pm
(Times marked with an asterisk offer especially high levels of engagement.)*