By Ajay Yadav
Content marking has evolved with time, from the front pages of newspapers to video ads on online video sharing apps. With the boom of the internet and more viewers than ever, the power of video marketing has grown exponentially in recent years. In fact, a third of all the time people spend online, they are watching videos. A great example of video marketing is ads on YouTube, who report that mobile video consumption grows by 100% every year. Let’s discuss some of the benefits of video marketing and how it can help you take your content marketing to the next level.
What is video marketing?
Video marketing refers to content marketing material or advertisements that are made in video form. It makes use of videos to promote or create awareness for a brand or product in a more engaging manner. You can use the immense power of video marketing for lots of different purposes.
For example:
- How-to and educational videos
- Reviews and testimonial videos
- Virtual Reality (VR) or Augmented Reality (AR) videos
- Expert interviews, talks or webinars
- Advertisement films
- Demo or promotional videos
Why is video marketing so effective?
The power of the audio-visual medium
Video marketing is more memorable and impactful as it appeals to two of your audience’s senses. When compared to an audio or print ad, a video ad is more likely to make an impression and be remembered. HubSpot reports that 80% of customers remember a video they’ve watched in the last month.
Better engagement and penetration
Video marketing for business is more effective and more interesting to customers. People are more likely to give their full attention to a video advert. The engaging nature and creative scope of the medium are two of the many benefits of video marketing. According to Forbes, 87% of online marketers are now using video content in their digital marketing strategies.
Search engine optimization and conversion
The power of video marketing can help boost your website’s search engine optimization (SEO). Video marketing is increasingly important to your website and is more likely to draw viewers in. According to Forbes, embedding videos in landing pages can increase conversion rates by 80%. Having a well-thought-out video marketing strategy and producing high-quality videos is essential for bringing in traffic.