Social Media

25 Must-Try Instagram Tools Of 2022

Instagram Tools

An arena to run powerful marketing and engagement strategies, Instagram is the second most loved Social Media Platform today after Facebook. The fun, playful, visual-oriented vibe of the platform is a delight for digital marketers, content creators, and business owners to show their brand personality and engage with their audiences on a personal level.

But let’s be honest, with so much to show(post) and the million possible ways to stand out, it can be overwhelming for users to keep up. This is why we’ve rounded up some of the most helpful Instagram tools you’ll need to put your best (creative) foot forward always. From an Instagram tool that helps with excellent copy & scheduling to a tool you can use to create stunning designs, videos, and Instagram Reels— this list has it all.

So let’s dive in!

Psssst… most of these tools are free forever.

Instagram Scheduling Tools

1. Simplified Content Calendar

Never miss a beat(in this case, a post) with the Simplified Content Calendar. You can plan your posts in advance, curate your feed, customize content for posts & stories, write catchy descriptions and upload creatives on the fly. What’s more? You can publish directly from your desktop or phone. So no more last-minute rushed posts with this Free Instagram Scheduler.

  • Schedule up to 10,000 Posts
  • Desktop and Mobile App
  • Curate Your Instagram Feed
  • Free Instagram tool

Simplified’s bulk scheduler

This tool lets you schedule posts in bulk, so you have the time to plan and streamline your social media campaigns. Simplified Bulk Scheduler enables you to post up to 350 posts in advance across all social media platforms, including Instagram, Facebook, Twitter, and more.

Instagram Content Creation Tool

2. Simplified Free Design Tool: Posts, Video Editing & animation


Tell your story with Simplified’s free design tool. With one-click editing features, designing stunning creatives, editing videos, and adding animations is easier than ever, even for non-designers.

From thousands of pre-made Simplified design templates, stock photos, assets, and more— creating your next Instagram post will be like a walk in the park.

What can you do with Simplified’s free forever Design tool?

  • Get the free Simplified design tool today to create stunning creatives with free premium design templates.
  • Install Simplified Free Online Video Editor to inspire, create, and customize your visual content
  • Bring life to images with Simplified animation maker for Instagram.
  • Access a Premium Asset Library: Photos, Videos, Animations, Text & more
  • Resize designs/videos for Facebook, Instagram, YouTube, and more
  • Crop images with pre-determined ratios and clipping shape
  • Remove backgrounds in seconds
  • Replace any graphic with watermark-mark images from our stock library

Instagram Stories Tools

3. Adobe Lightroom

Lightroom is every photographer and content creator’s favorite photo editing app, that goes beyond the basic Instagram filters and editing. Try Adobe Lightroom if you want to take your Instagram stories and posts to the next level.

4. Snapseed

Made by Google, this photo editing app is fast with a selective editing feature so you can tweak and fix specific areas in the photo rather than having to apply edits to all.

5. Prequel

Retro or a pop aesthetic, Prequel’s filter and templates can help you stay trendy and get the look your brand wants. With Prequel, you can also create video stories and add text overlay to create unique, artistic Instagram content and posts for your business page.

6. Simplified Instagram Story Tool (Free Forever)

Design stunning creatives and Instagram stories with pre-made premium templates, animations, access to millions of stock photos/videos, creative text overlays, and more. Level up your story game with Simplified today. It’s free forever!

Instagram Story Template


A classic photo and video editing app popular among photographers for it’s selection of vintage filters and pro tools that help you create an aesthetical feed. VSCO membership starts from $7/month and offers a free trial for 7 days after signing up.

Instagram Hashtag Tools

8. Keyhole

Need hashtags for your next Instagram campaign? Keyhole lets you track and calculate your branded hashtag’s ROI. It also enables you to measure the impact of your collaboration with influencers and other brands.

9. Display Purposes

This is a free online hashtag generator that gives you a variety of hashtags, from brand/niche specific to general hashtags that boosts your visibility on Instagram. With Display Purposes, you can add your details on the platform, and it will generate hashtags tailored to your brand.

10. Synapview

This tool lets you measure and track the hashtags your competitors are using on Instagram. You can save streams that monitor your competitors and use their analytics feature to see where your hashtags are being used.

11. Simplified Free AI-Enabled Hashtag Generator

Gone are the old ways of copy-pasting hashtags from the internet. With Simplified AI Hashtag Generator you can find relevant and unique hashtags for your copy in seconds. What’s more? You can also create unique, plagiarism-free copy for all your posts using Simplified AI writer. Take your marketing strategy to the next level by using this Free AI-enabled Hashtag Generator.

Instagram Ads tool

12. Simplified’s AI-Enabled Instagram Ad Design Tool

With this tool, you can create compelling Instagram Ads that look and sound great using pre-made templates plus an AI copywriter. Head over to the AI assistant, type in your keywords, describe your product/services and see your Ad get ready in seconds like magic. Pick the Instagram Ad you like and post it!

13. Ads Manager

If you’ve ever run ads on Facebook or Instagram, you must be familiar with the Ads Manager. This Instagram business tool enables you to create, track ads, and run campaigns across both platforms with ease. It also offers metrics for advertisers to measure performance, respond to comments/queries, and track the amount spent per ad.

14. AdEspresso

Like a shot of Espresso to all Groggy mornings, AdEspresso is a pick-me-up for all digital marketers trying to make the most of their Google ads budget. This tool offers a customizable dashboard that allows you to measure the metrics for each of your campaigns, tag, and organize it, especially if you have multiple clients. It helps you filter and view metrics that matter to you. This tool provides constant suggestions to help you improve your campaign while they’re still running.

Their pricing packages range from $49/month to 259/month.

15. Adview

Everyone runs ads for their brand, but it’s essential to engage with the audience interacting with your Ads. With Adview you can optimize your Instagram & Facebook Ad campaigns, focus on brand engagement, user acquisition, and even retargeting. All in one platform!

Instagram analytics tool

16. Instagram Insights

If you’re a creator or a business page, you must be familiar with the platform’s native analytics tool that provides insights on your account performance. The key metrics that this app allows you track includes reach, followers(even the ones that dropped out), Instagram Ads, and engagement. It’s 100% free and lets you in on key analytics to help you refine your marketing strategy. However, the tool is limited to just basic metrics. If you need more detailed insights you will need to look at other tools and combine the results of both data sources for a more cohesive, long-term Social Media reporting.

17. Simplified Analytics

Popular among many social media managers and digital marketers, Simplified analytics help you look beyond the basic Instagram metrics. It helps you track your progress and run customizable reports on data from the past. The app allows users to understand the best time to post their content, set performance benchmarks, and also monitor improvements over time.

18. Phlanx

Analyze what your competitors are doing, or check the engagement rate of your favorite celebs— this Instagram tool lets you do just that and more. You can also discover the right influencers for your brand, monitor collabs, track brand mentions, get insights, view engagement rates, calculate average likes and manage social media campaigns with Phlanx.

Instagram tools for influencer campaigns

19. Tint

Influencer marketing is the new way of marketing your products/services, widening your reach, and finding people who value your brand. If you’re looking to partner with authentic creators, and build a community of users who appreciate and value your ideas, then Tint is the place to start. With this tool, you can weave your brand story through the power of user-generated content to establish trust and genuine relationships with your customer base.

20. Brand Collabs Manager

Built by Facebook, Brands Collabs Manager is accessible to all creators and Instagram business accounts. This tool helps users get discovered for paid partnerships and earn using their influence. It enables Influencers to be transparent in showcasing their collaboration and look for businesses interested in promoting their brand. On the other hand, brands can find creators and their partnerships in the past to gauge audience type & engagement.

Other Cool Instagram tools

21. Instagram reels tools

Who doesn’t know the infamous Instagram Reels and how the algorithm boosts reels to a wider audience to increase engagement organically. So if you’re looking for brand awareness, to share your products and services in a unique way— Simplified Instagram Reel Templates can help you with that. Stay trendy with these quick one-click photos & video templates that are designed to convert.

  • Add Animations to Your Reels
  • Collaborate with Your Team in Real-Time
  • Premium templates that wow your audience

22. Instagram Quotes generator

Don’t have the time to find the right caption or quote for your next post? Put AI to work! Tell Simplified’s Ai Assistant what’s the mood of your image and get quotes matching the vibe in seconds. Your next step? Add it as a caption, or use the AI image option to create your own quote post for your Instagram Feed.

How cool is that?

23. Instagram captions generator

Strategy- check

Images- check

Social media calendar- check

Caption- under construction

If the above is your life story, you need AI in your life. The Simplified Instagram Caption generator lets you create cool Insta captions in seconds. So no more writers’ block or spending a millennium trying to find cool or smart captions for your feed. Let the AI work its magic while you run the creative show.

24. Instagram Link shortner

Say goodbye to long links in your bio, keep it short and find more space to add hashtags and longer descriptions using this handy Simplified link shorter for free.

25. Milkshake

A young & quirky brand with a mission to help small businesses, startups, and solo entrepreneurs benefit from bio links even if they don’t have a website. This tool lets users create and customize pre-made mobile landing page templates that help them showcase their work using tappable cards. It’s fun, easy, beautiful, and instant. You can add anything, from blogs to YouTube videos and even virtual storefronts, in a jiffy.


With so many awesome Instagram tools to choose from, it can be quite overwhelming to find the ones that suit your needs. By identifying the problem areas in your marketing strategy on Instagram, and your budget, you can easily find the tools that can help you from our long list above. Say you’re a solopreneur who lacks time to post regularly and doesn’t have a website- pick the free Simplified Content Calendar and Milkshake to strengthen your social media presence.

Create All Your Instagram Content in Minutes

Your Instagram journey is your own; take it slow, experiment, and create content that makes people’s lives easier. That kind of content will win hearts in real life and even on Instagram.

We at Simplified want to help you along the way! Create stunning designs, write powerful copy, expand your creativity with animations, create powerful Instagram ads and pretty much do it all on one platform for free.

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