1. Present one captivating idea
All sales copy should be written with a single purpose in mind. Remember that you don’t have a lot of room for your sales copy, either. And you don’t want to distract the audience from the main agenda. Simplified’s AI helps you understand your brand’s focus with templates like AIDA framework. AIDA stands for Attention-Interest-Desire-Action. It refers to a classic marketing model that outlines the customer journey. With the Simplified tool, all you have to do is enter your brand name and the services you offer. You will instantly get some of the best sales copywriting ideas using the AIDA framework that help you pinpoint your one captivating idea.
2. Use short sentences to connect more
A great tip to remember is don’t overcomplicating things. Short and crisp is the goal. Use broken sentences to place emphasis on words. Add a rhythm if possible. Play around with the words until you find something that sticks. Simplified’s AI helps you write copy that is straight forward and connects with your audience.
3. Understand your target audience
Get to know your target audience by creating an ideal customer persona. This should include everything from age and profession to specific details that are relevant to your industry. An easy way to do this is to talk to a salesperson or a good customer conduct surveys and to use Simplified’s templates such as the Before – After – Bridge. As the name suggests, this framework creates before and after copies. The state of the customer before using the product vs. them after using the product.
4. Highlight the problems and overcome
Our AI helps you be fully aware of your audience, it’s time to address their problems. The 4P’s of marketing stand for Problem, Promise, Proof, and Proposal. This framework begins with identifying the problem and selling a promise to the customer. It also adds proof to make the pitch convincing. Finally, the proposal acts as a CTA to make the user take action. Your sales copywriting should tell the audience how your product is different by demonstrating how it can solve their problems. Anticipate their objections and address them directly.
5. Storytelling helps in sales
And lastly, create stories that can speak to your audience. Sales copywriting is not just about creating words that sell. There should be a narrative. Something to grab your audience’s attention and keep them interested. With a story, you can draw your audience in and pitch your product in the most convincing way.
Simplified is the first AI-powered design platform built by people who want to make marketing accessible and easy. Create your monthly content calendar in 5 minutes. Write blogs, Facebook ads, website copy and more in seconds. Powered by AI. All for free.
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