How to Write a LinkedIn Post: Best Practices to Improve Rankings?

LinkedIn is an important platform for growing your professional network. Almost 50% of business websites get their traffic from LinkedIn. Many professionals use it every day. Writing a great post can help you stand out. An effective post attracts attention and sparks conversation. Today we are going to share some best practices to write a LinkedIn post. These tips will help you improve your rankings on LinkedIn. 

Let’s get started on creating amazing LinkedIn posts!

Identify Your Audience

Identifying your audience’s needs is the key to success on any social platform including LinkedIn. Before writing it’s better to understand what your audience wants to read. Find their problems and provide solutions in your posts so they can find them valuable and attractive. 

Find it hard? Worry not, try this. 

Make connections with the people relevant to your niche. Check out their popular posts that show maximum engagement. Or try making polls on the trending topics in the industry. By doing this you’ll get a better understanding of what people are finding interesting.

Start with a Catchy Headline

It’s the headline from where your post will start. A headline is the stage for readers to read your post. If you fail to craft a catchy headline reader will scroll down to the next post. Use power words, and numbers in your headline like in the image below.

Avoid making long headlines. Keep them short, under 10 words is recommended. Try asking questions on the trending topics. It increases the chances of engagement. For example, if your target niche is writing you can make a question about what to post this month. 

Or start with a hook like “I quit”, or “got scammed”, it will make the reader curious, and chances are higher that he/she will read the post till the end.

Write Simple, Be Specific

There are many types of LinkedIn posts i.e., text-only posts, single-image posts, carousels, articles, and documents. If you are new on LinkedIn, then begin with text-only posts. Choose a problem related to your industry and provide its solution in your post.

If you think the post you have written is not very compelling, you can get assistance from a paraphrasing tool, like in the image below. It will help you to generate a better version of your LinkedIn post.

Source: paraphrasing

Another way to get high engagement on your post is to write summaries for your published articles. To do this share your article in a LinkedIn post and write the summary. It will not only bring more readers to your article but also improve your profile’s ranking. 

If you lack time, then consider using a summarizing tool. They can help you in generating a summary quicker, as shown in the image below.

Source: summarizingtool

Formatting for Readability

• Start with a hook
• Keep sentences short
• Avoid jargons
• Use emoji
• Add hashtags at the end

Incorporate Hashtags

Incorporating the right hashtags into your LinkedIn posts is helpful. Hashtags help algorithms to show your posts to people with similar interests. But avoid using too many hashtags. Five to six per post is enough. Keep two of them focused. Try to incorporate them at the end of every post. It will increase your topical authority.

Finding Hashtags

If you are facing difficulty in finding the right hashtag, follow the tips below.

• Use LinkedIn search to find trending hashtags. Do not choose all the trending ones. Choose some with fewer posts. 
• Analyze trending posts in your niche and look at what hashtags people are using.
• Use hashtag generator tools like RiteTag or Hashtagify.

Utilize Visuals

Visuals are the greatest way to keep your reader engaged. If you want to get highly engaged then it’s a must to add a photo, video, chart, or infographic. In the case of LinkedIn, infographics outperform all others. They simplify the complex points and explain your message better.

Custom-made visuals show more engagement. So, try to make clear and brighter images to attract more readers. Don’t forget to add the alt text to your images, it will improve your post’s SEO.

Final Talk

Writing LinkedIn posts seems to be tough, but it’s not. With the right strategy, you can easily surpass your competitors. Try making catchy headlines and adding relevant hashtags and visuals to your posts to increase the rankings. Do not write complex posts, keep it simple for readers. The easier it will be to understand; the more engagement you will get, and the more will you rank higher. Don’t be afraid to experiment. Try these tips and share the results in the comments below.