Over the past ten years and more, Instagram has evolved from a photo-sharing app to a hotbed of brand activity. As of 2021, more than one billion individuals use Instagram every month, with nearly 90% of them following at least one brand. This would suggest that optimizing your business account on Instagram for marketing is a highly beneficial move.
The software is updated with new business tools, features, and suggestions on a regular basis. Now, brands can host fundraisers through Instagram Live broadcasts, launch stores from their profiles, and allow users to make reservations directly from their profiles. However, keeping track of everything might be difficult, especially if maintaining an Instagram business account is only one aspect of your job.