By Ajay Yadav
TikTok is growing in popularity amongst content creators and brands that are looking to grow their audiences. It’s a fun, authentic way for brands to experiment with their content and reach thousands of viewers. The recent launch of TikTok for Business has further accelerated the usage of the platform. In this blog, we have Simplified TikTok for Business and want to show you how small businesses can use TikTok Marketing to promote their brands.
What is TikTok?
TikTok, formerly known as Musical.ly is the new-age social media app that allows users to make and share 5 to 60 second videos. These videos are set to music and often involve choreography. They also feature comedy, skits, challenges, recipes, and memes.
Can you increase Sales with TikTok for Business?
TikTok has been growing for years. At 315 million installs, TikTok set the record for the most downloads of a social app in a social quarter in Q1 2020. With over 90 million DAUs in the US alone, and with celebrities joining the TikTok bandwagon, we are confident the app is here to stay.
“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community.”
Even though 48% of TikTok users in the U.S. are 18–29-year-olds, the percentage of 30-49 year old users (currently at 20%) is slowly increasing. Another key point to note is that TikTok ranks as the second-biggest app, ranked only behind Tinder, in consumer spend.
In the book, Traction: How Any Startup Can Achieve Explosive Customer Growth, authors Gabriel Weinberg and Justin Mare interviewed Alex Pachikov of Evernote on exploring new platforms: