By What is Pantone?
Are you looking for color inspiration? Have an idea about color palettes but don’t know where to start? We find our color inspiration from Pantone! Over 10 million designers around the world rely on Pantone to communicate, define, and control color for fashion, graphics, and product design. Use Simplified to design graphics with Pantone’s Color of the Year 2021 – PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating!
via Yes Style
The brand was established in 1973 and has since revolutionized every color-conscious industry: textiles, apparel, fashion, and architecture, among others.
The Pantone Matching System is iconic for its standardization of organizing colors through a proprietary numbering system and chip format. This year, the brand wants to make us hope again through color – PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.
via Pantone
What Does the Pantone Color of 2021 Mean?
Pantone has endorsed the unlikely marriage of two colors that may seem mismatched at first, but come together to create a stunning combination of elements that do, in fact, fit together. The brand says that these colors are practical and rock solid, capable of standing alone, but their coming together signifies hope – an uplifting match of harmony.
via Art Desk
PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are warm and optimistic, and their union symbolizes positivity for the future, something that we all need right now.
Together, they come to signal innovation and regeneration.
“We need to feel encouraged and uplifted; this is essential to the human spirit.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
What Makes a Color the Pantone Color of the Year?
The brand is responsible for the global direction of color that influences and inspires almost everything we see touch, from clothes to buildings, to name a few. The Pantone Color Institute is rigorous with its decision every year, uniting the science and emotion of color. The institute carefully analyses trends and hunts around the world looking for new color influences. Some of its influences are found in film and production. Others in popular travel destinations, and yet others in sporting events and new technologies.
via World Fashion Channel
Why Should I Use the Pantone Color of 2021?
Since Pantone is the leading expert of color in the world, recognized and celebrated for its advancements in visual design, it will do designers well in heeding their advice when they claim that the right color can increase brand recognition up to a whopping 87%.
via Architectural Digest
Designers and producers all over the world will be adapting their advice to their designs in some form or the other. This means that choosing the right color, or colors, not only speaks to a non-verbal universal language of design, but also sells products and ideas more effectively by 50-85%.
3 Reasons to Use Pantone Color of the Year:
Regardless of location, the color number assigned will be uniform throughout the world.
via Maison Valentina
The brand’s reach is much vaster than we imagine – from designer to manufacturer to retail to customer; Pantone has unparalleled knowledge on how color affects design and consumerism, tapping into the psychology of customers.
The standardization of colors provided by the brand ensures that products or services that are manufactured in bulk can be referenced and replicated without error.
via When thinking of creating graphics for your next Instagram feed post or Facebook feed advertisement, try using the Pantone Color of 2021 on Simplified!
