By Vipin Kanwal
Growing on Facebook can be challenging but it’s definitely doable. Here are some helpful tips to get more likes, comments, and shares on Facebook.
Let’s be real—keeping your Facebook page lively and getting lots of likes, comments, and shares can be tough. Have you ever posted something you really cared about, only to see it get lost among so many other posts? With so many people sharing things online, it’s hard to stand out.
If you’ve noticed not many people are engaging with your posts, you’re not the only one feeling this way. That’s why you’re here: to learn some tips that can help you get more likes, comments, and shares on Facebook. By looking at a bunch of Facebook posts, we found some great ideas to help you get more attention.
Ready to find out how Facebook works and how you can use this info to your advantage? Let’s uncover the secrets to getting more likes, comments, and shares. Let’s dive in and start making your Facebook page something people can’t ignore!
Decoding 1.3 Million Facebook Posts
Imagine going through more than 1.3 million Facebook posts from the top 10,000 pages—that’s like sorting through a massive pile of messages! Well, that’s exactly what social media expert Dan Zarrella did. His goal? To find out how we can get more likes, comments, and shares on our Facebook posts.
Zarrella carefully studied each post to see which ones got lots of likes, comments, and shares, and which ones didn’t do so well. By doing this, he wanted to figure out what makes people engage more with some posts than others.
He compared the engagement of each post—how many likes, comments, and shares it got—to the overall popularity of the page it came from. This helped him understand what strategies work best on Facebook. Now, let’s see what he found out and how you can use these tips to improve your own Facebook posts.
Paula Glynnn Director of PixelStorm says – “To increase Facebook comments, likes, and shares, it is crucial to provide your audience with something new and valuable. In my industry, I’ve observed that salesy content does not connect with audiences. Instead of releasing spam posts that prompt immediate actions like “buy now” or “call now,” focus on delivering unique and insightful content about your product or service.
Subtly encourage your audience with a call to action once you’ve provided value. Engaging content, such as asking questions, running polls, and sharing relatable stories, can spark conversations and interaction. We’ve noticed a significant increase in likes in our clients posts when incorporating these elements?
Visual Content Gets the Most Likes and Shares
Visual content like photos, infographics, and videos is super popular on Facebook. Studies show that a lot of the most liked posts on Facebook have cool pictures and stuff like that. It’s not a coincidence. Nowadays, people online like things they can see quickly without much effort.
Why do pictures and videos do so well? Simply, they’re easy to understand. When you’re scrolling through a bunch of text and links, colorful images and fun videos catch your eye. Whether it’s a beautiful photo, an interesting chart, or a cool video, visual posts are made to be easy to look at and make a big impression.
Image Source – Google
The numbers show this too. For example, most of the stuff people post on Facebook is photos, and those get shared a lot on X (previously Twitter) too. This shows a clear pattern: if you want more likes and shares, posting pictures and videos is a smart move.
If you’ve been focusing more on text and not so much on pictures and videos in your social media posts, maybe it’s time to change that. Adding more visual content could be the trick to getting more people interested and sharing your stuff. Remember, on social media, a picture isn’t just a picture—it could also mean a lot more likes and shares.
Text Posts Attract More Comments
If you want more people to comment on your Facebook posts, using plain text might be your best choice. Text posts often get more comments compared to posts with photos, videos, or links.
Text posts can be short updates or longer stories. Even though photos are popular, text posts get about 10% more comments because they often ask questions or share personal thoughts. This makes people want to join the conversation.
Marc Bishop from Wytlabs says – “One effective strategy we’ve utilized at our company is engaging directly with our audience by asking thought-provoking questions related to our posts. This isn’t just any questions, though. We tailor these to invoke emotion or personal experiences, making it nearly irresistible for users to share their thoughts. For instance, when promoting a new product, we might ask, “What’s the one feature you wish to see that would make your life easier?” This approach not only increases comments but also provides valuable feedback directly from our user base, fostering a community feel.”
Image Source – Google
When you share something personal, like a big achievement or a meaningful experience, people tend to leave supportive comments. Using words like “I” or “me” can make your post feel more like a chat with friends, which makes others want to respond.
Since people see text posts a lot, they’re used to them and more likely to comment. So, if you want more comments on your posts, writing text updates that feel personal and ask questions can help you connect with your friends and followers better.
Does the Length of a Post Matter?
The length of your Facebook post can really affect how people react to it. Research shows that longer posts tend to get shared more often. This might be because they have important information that’s hard to summarize, so people share the whole post.
But shorter posts usually just get likes. That’s probably because they’re quick and easy to understand.
On the other hand, really long posts can be too much for readers. They might just give it a like without really reading or commenting.
So, what’s the best length? Experts suggest aiming for around 40 characters. This short length is enough to grab attention and keep people interested, which can help more people interact with your post.
The Time of Posting Makes a Big Difference
You might think that since everyone uses their smartphones all day, the timing of when you post on Facebook doesn’t matter. But actually, it does. To get more likes on your posts, it’s best to post between 5 PM and 10 PM. If you want more shares, aim for posting between 4 PM and 8 PM. Even though people check their Facebook throughout the day, they tend to interact more with posts after work, in the evenings.
Image Source – Google
It’s not just about when people are online, but when they are most interested in what you’re posting. For example, posting before 8 AM usually doesn’t work well. And weekends are better for engagement than weekdays, probably because people have more free time.
So, what does this mean for you? It’s good to know these general patterns, but the smartest thing is to look at your own social media data. Use tools that show you when your followers are most active. This way, you can pick the best times to post for the biggest impact.
Automate Your Posts to Leverage the Most
As a marketer, you’re likely familiar with the pivotal role of automation in today’s marketing strategies, especially in social media. Using a tool like Simplified to schedule your posts can significantly enhance your interaction levels by ensuring your content reaches your audience at optimal times.
These tools don’t just schedule posts; they also provide social media analytics to assess post performance, giving you valuable insights to refine your strategy. Interested in seeing the benefits for yourself?
Try out a free trial of Simplified and discover how automation can streamline your social media efforts.
FAQs
How to increase likes on Facebook?
There are several ways to get more likes on your Facebook posts. Here are some tips:
- Share interesting and good-quality content: Make sure what you post is fun and looks nice.
- Make your Facebook page easy to find: Use a simple name and clear profile picture.
- Post at the best times: Share your posts when most people are online.
- Interact with other brands: Comment on and like posts from other pages.
- Use Facebook ads: You can pay to show your posts to more people.
What type of content performs best on Facebook?
Videos are very popular and interesting on Facebook. Live videos get the most attention. By 2024, Facebook will earn 30% of its ad money from videos.
How do I get more likes for my Facebook brand page?
Here are 5 ways to get more likes on your Facebook business page:
- Post interesting content often: Write fun and engaging posts to keep people interested.
- Make your Facebook page look good: Fill out all the information on your page so people can easily understand what your business is about.
- Share your Facebook page on other social media: Let your followers on Instagram, Twitter, and other platforms know about your Facebook page.
- Use Facebook buttons on your website: Add Facebook “like” buttons to your website to encourage visitors to follow your page.
- Hold contests and giveaways: Offer prizes and encourage people to join your community by participating in fun activities.
When should I ideally post on Facebook?
Studies show that the best times to post on Facebook are between 7 am-9 am, 1 pm-3 pm, and 7 pm-9 pm. These are the times when most people who are interested in your content are online.
What is the time when I shouldn’t post on Facebook?
There’s no perfect time for everyone to post on social media because every business and audience is unique. The best way to figure out when to post is by using analytics. Generally, it’s a good idea to avoid posting during times when your audience is busy, like during work hours, or when they’re not active on social media.
