Understanding Facebook Post Dimensions: Types & Usage

Understanding Facebook Post Dimensions: Types & Usage

Facebook is the most widely used social media platform, with 2.85 billion monthly users around the world. That makes knowing and using the right Facebook post dimensions pretty vital, as it can make a huge difference to the number of engagements you get. If you own a small business and want to reach a wide range of consumers on Facebook, you’re in the right place.

Simplified helps you achieve a consistent brand look using striking templates and visuals for all social media channels.

Simplified explains Facebook post dimension options

Read on as we explore the types of Facebook post size and dimensions that’ll help you stand out on the platform and how to get started with the Simplified design platform.

Getting Started with Simplified

Simplified is the all-in-one digital graphic design platform that helps you create content, scale your brand and collaborate with your team.

On Simplified, you can explore user-friendly tools and work easily from templates. For new users, simply sign up with your email, or, create an account by choosing ‘Continue with Google.’

On the dashboard, you’ll find all the resources you need to keep the design process simple. To get started, select any one of the 3 options below on your dashboard.

You can:

  • Use a template design– Easy, ready-to-use, and all-inclusive templates that save time!
  • Start from scratch – Design your own unique vision on a blank canvas.
  • Try out AI Tools – Personalized AI-generated content for your brand!

In this guide, we’ll cover the basics of Facebook post dimensions, different types of posts, and how best to use them.

Working With the Right Facebook Post Dimensions for Your Brand

There’s power in numbers, and Facebook is unquestionably the king of social media! With over 900 million consumers visiting the site every day, you can’t afford to be away from social media.

Facebook remains one of the simplest and most cost-effective ways to engage with clients where they are, promote your services, and grow your brand. Understanding the power of the tools at your disposal changes the game!

Growth Growing GIF by Insecure on HBO - Find & Share on GIPHY

As a brand, you need to get in the game to upscale your business and remain competitive. With Simplified, you can effortlessly merge design and business strategies to attract the highest level of engagement!

To design for a specific Facebook post size on Simplified, all you need to do is:

Step 1: First, click ‘New Project’ on the left side panel of your dashboard.

Simplified dashboard - facebook post sizes

This will open up different social media dimension options. Scroll through and explore the menu to find the specific Facebook post size you’re looking for. Additionally, you’ll see that Simplified also provides the following commonly used Facebook post dimensions to choose from:

  • Post
  • Carousel Ad
  • Cover
  • Event
  • Feed Ad

Step 2: Next, click on your desired dimension and start creating!

To work with templates, click on ‘Templates’ from the toolbar on the left and choose from a wide variety of niches.

scrolling through templates gif

Here, you’ll find the Facebook post dimensions and sizes available for creating designs from scratch. Or, you can also browse our preconfigured interfaces – aka templates – to make creating faster!

Type: Facebook Post

Size: 940px x 788px

Facebook posts provide insight, help gain attention and build relationships with your audience. They can include an image, text or both in a single graphic for maximum effect. The success of your Facebook posts can be tracked using the built-in social media analytics tool.

facebook post dimension

Size: 1080px x 1080px

The carousel structure allows you to display two or more pictures or videos in one ad, each with its own title, description, link, and call to action.

Facebook carousel ad - square

Type: Facebook Cover

Size: 820px x 312px

Facebook covers can tell the audience what your brand is all about in a visually captivating way. Use the cover image to showcase eye-catching images with minimal text to express your brand’s most important message.

facebook banner

Type: Facebook Event

Size: 1920px x 1080px

To make it easier for businesses to reach a large number of people for their upcoming events, Facebook event feature helps pages promote their events and see how they’re performing.

facebook event banner dimensions

Type: Feed Ad

Size: 1200px x 628px

Facebook ads can help a business increase the visibility of their content, improve click-through rates (CTR), and boost traffic to their branded website or eCommerce shop.

facebook feed ad

Related: Understanding Instagram Post Dimensions: Types & Usage

Facebook Post Size & Dimensions FAQs

Creating a Facebook presence for your company or personal brand can be really exciting, but it’s also a challenging process. Trying to keep up with all the updates and changes to Facebook post dimensions, types and sizes may prove difficult.

That’s why we’ve compiled a list of the most commonly asked questions about Facebook post dimensions for reference. We hope our straightforward answers will help to simplify your queries.

1. What are the standard Facebook post dimensions?

  • 940px by 788px

2. What is the Facebook profile picture size?

  • 170px by 170px

3. What is Facebook’s cover photo/banner size?

  • 820px by 312px

4. What are Facebook ads’ dimensions?

  • 1080px x 1080px for carousel ad. Recommended aspect ratio is between 9:16 to 16:9
  • 1200px x 628px for feed ad.

Anchor Point GIF - Find & Share on GIPHY

There you have it- Facebook post dimensions, Simplified!

Are you ready to rejuvenate your brand identity and take design to the next level? 

Check out these social media templates and get started on your Simplified journey today!

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Shubham Kulkarni
Design, Write, Edit videos, and Publish Content. Built For Teams.

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