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How many times have you heard the phrase – “content is king”?
And it’s true. But what they don’t tell you is that not all content is created equal. There’s a big difference between content that falls flat and content that sells like crazy. The former is polite and forgettable; the latter is persuasive and impossible to ignore. Either way, you probably want to write copy that actually converts readers into customers or subscribers. The good news is, with a few simple AI copywriting tips, you can transform your writing from “meh” to massive. In this blog post, we’ll show you 9 copywriting tips to help you write copy that converts. Let’s begin!
What is copywriting?
Copywriting is the art and science of creating compelling, effective, and persuasive written content. It is a crucial skill for any marketer, business owner, or content creator.
Copywriting is about understanding how to craft words and phrases that will influence the actions of your target audience. Well-crafted copywriting shouldn’t bombard people. It doesn’t have to be full of bold typeface and capitalization. The message should be clear without using too much sales language and fancy design. Keep reading for tips on how to write copy that converts!
Bonus: How to Learn Copywriting: 10 Tips for Learning from Scratch
How to write copy that converts like crazy
When it comes to writing copy that sells, there’s no one-size-fits-all approach. Every product and every audience is different. However, there are some general principles you can follow to write copy that is more likely to convert.
#1 Write like you’re in conversation
Remember that you’re trying to connect with actual human beings.
It’s even more important to keep your reader’s attention when you’re writing for the web since there are a ton of distractions just one click away from your content. People prefer conversations over lectures because lectures make them feel like they’re being talked down to. When you’re writing your copy, try to picture the person you’re writing to, and write as if you’re talking with them face-to-face.
#2 Be clear and concise
Why stuff in jargon and jumbled words when you can convey yourself in a simpler manner?
This is what The Whole Truth Foods looks like
To write effective copy, it is important to be clear and concise. This means using language that is easy to understand and getting straight to the point. Good copy is also well-organized so that the information is presented in a logical manner. When writing copy, keep the audience in mind and tailor the language to them. For example, if you are writing for a medical journal, use medical terms; if you are writing for a general interest publication, use a more common language. Ultimately, the goal is to communicate the message as effectively as possible.
#3 Highlight benefits, not features
The best way to write better copy? Don’t sell a weighted blanket that keeps you warm 24/7 – sell the feeling of coziness on a cold winter morning.
These emails by Disney and Vacasa sell emotions over features!
As any good copywriter will tell you, benefits are always the best way to start when writing copy. While a list of features is important – it has all the important details people need to make a purchase – benefits are what really result in conversions. Benefits usually convince people to buy because they can imagine how the product or service would make their lives better.
#4 Don’t write more than necessary
What sounds better – “It’s a beautiful day!” or “What a wonderful, bright day it is today!”?
It can be tempting to want to write as much as possible when creating copy for marketing materials or other purposes. However, it’s important to remember that less is often more when it comes to writing. Oftentimes, writing too much can actually detract from the overall message that you’re trying to communicate. Therefore, it’s crucial to only write as much as is necessary to get your point across clearly and concisely. This will ensure that your audience stays engaged and doesn’t get lost in a sea of unnecessary words.
#5 Know your platform
Different platforms have different audiences and need different communication!
When wondering how to write copy that sells, keep in mind that the tone and style should differ depending on the medium where the ad will be placed. The target audience viewing the ad will also affect the copy used. Different media require different copies in order to persuade a particular audience to take action. There are other options for promoting your business besides traditional advertisements. Make sure to take advantage of every possible opportunity to communicate your marketing message to your customers.
Bonus: 5 Best AI Copywriting tools for freelancers
#6 Make the reader feel seen
You know what I’m talking about, right?
Here’s a screenshot from Harry’s “About” page that we can see as an example.
It’s key that you pen copy that talks to your target audience, not about you. The lion’s share of your copy in any advert or marketing piece should, therefore, be in the second person. This helps your audience fasten the points in your copy to their own lives and lets them customize the advert or marketing piece. This is how the ad gets hitched to an individual customer’s own life. By writing your copy with the customer in mind, they can tailor the ad and product you’re selling to their needs and take the appropriate action.
#7 Boring topic? Write it interestingly
You need to know how to write copy that takes the most boring topic ever and makes it sound like a dream to the reader.
You can be creative, even when your topic is boring. Good copy can engage your reader and hold their attention, even when the subject matter is not particularly exciting. Your creativity is key to writing good copy. Get your readers engaged by spicing up your writing with interesting word choices, anecdotes, and metaphors. To make a boring topic more interesting, try to find a unique angle to approach it. When all else fails, infusing your own personality into your writing can go a long way toward making it more engaging.
Bonus: Cheat Sheet to AI Copywriting for Sales
#8 Lastly, write copy that YOU’d want to read
Look at your copy as if you’re the one being marketed to. Does it convince you to take action?
Rather than worrying about writing rules and regulations focus on how effective your writing is from the reader’s perspective. A perfectly written copy is pointless if it’s too dry and boring to hold the reader’s attention. Write copy that you would find easy to read if you came across it as a user. Consider what kind of copy feels exhausting to read and what kind of writing is a breeze.
Use Simplified to write better copy always [Free Tool]
There are lots of AI copywriting tools available today, and they’re all super popular with modern copywriters. It can be tough to know where to start when you’re writing a cover letter or email to a client. That’s where Simplified comes in.
Simplified’s AI Copywriter helps you write top-notch copy in seconds. It provides templates and examples to help you get started. The smart tool produces results with clear call-to-actions that are creative and compelling, and help you convert like crazy. The best part? It’s absolutely free.
