By Laila Maline
The business world is constantly changing with the emergence of new trends and it is not an easy task for a business to keep up with these trends. However, a business needs to renew and revive its branding to stay connected with its intended audience. This is where rebranding comes into the picture.
Before we dive into why businesses need to consider rebranding, let us understand what rebranding means. In simple words, rebranding is the process of changing the corporate image of a business or an organization. It is the process of giving your existing image a renewed logo, design, or name.
Why should you consider rebranding your business?
Your brand is what defines your business and one of the most valuable assets of the company. Like every other aspect of your business, your brand needs a revamp regularly to keep up with the constantly evolving trends.
When should you go for rebranding?
To understand and decide if your business needs rebranding, you must consider the following factors.
- What is the reason that you are thinking of rebranding?
- Are you thinking of making any changes to your brand? If yes, then what are they?
- Have there been any major changes in your business that has affected your branding?
Still not clear if you want to go for branding? Don’t worry! We have curated a list of 5 signs why your business should go for rebranding.
Related: Importance of Branding Explained | 7 Reasons You Need To Know
Your brand no longer represents your vision.
Your brand must reflect your business. If your brand logo does not correspond to your business values, it is a clear indication that you need to consider rebranding. Your brand image needs to be distinctive, different, and fabulous. Rebranding can set your business stand apart from your competitors. A rebranding strategy that will reflect the identity and vision of your business can help you grow tremendously in the market.
Business expansion.
With success follows the need for expansion. Your business expansion may not be in sync with your current brand image and design. If you haven’t changed or tweaked your brand’s identity since its inception and you are now expanding your business to a new location targeting a new set of audiences, you must go for rebranding. It is important to opt for a rebranding strategy that is contemporary, edgy, and versatile.
Change in market dynamics.
It is sometimes necessary to go for rebranding to keep up with the changing dynamics of the market. It often happens that the businesses that are not in line with the market trends are not preferred by the customers despite their excellent products and services. Hence, businesses must stay on top of there and choose a rebranding strategy that will help amp up their marketing game.
Related: Evolution of Brands: A Case Study Of Coca-Cola
Merger or acquisition.
One obvious sign for your business to go for rebranding is when there is a merger or an acquisition. Choose a rebranding strategy that will represent the visible changes but also that complies with legal requirements. In case of a merger, a rebranding logo that reflects the common vision of both companies should be chosen. In case of an acquisition, it is important to check whether the brand of the acquired business matches that of the acquiring company, and a rebranding strategy has to be decided accordingly.
Digitalization.
One of the most popular reasons to go for rebranding is digitalization. If your business was started at a time where digitalization did not play a major part, it is a major sign for you to go for rebranding. We live in a digital world and most of the customers are tech-savvy which makes it inevitable for a business to have a brand that is in sync with the changing needs of the users. Having a logo and a renewed brand identity that fits into the current digital age can do wonders for your business.
In addition to these above signs, you may have various reasons to change your brand. A strong brand increases the chances of customers willing to buy your products or service and choose your business over the competition. The right rebranding strategy will connect you to the right audience, stay current, reflect your reformed products, goals, values, and offers, and ultimately boost your profits!
