As we move closer to the new year, it’s time to start thinking about your marketing strategy. If you want your business to stand out from the competition, you need to be creative and innovative with your new year’s marketing campaigns.
Businesses need to be constantly innovating to stay ahead and stand out. By adapting to changed and updated marketing strategies, businesses can up their game in the eyes of their customers and build a relevant brand image.
Here are 10 marketing ideas that will make your business stand out this year:
1. Provide A Branded Experience
Build a positive, energetic, and unforgettable experience for all your customers before the year comes to an end. The customer will always remember how a brand made them feel. You can start by optimizing your communication channels, providing effective contact support, and building new-year promotion ideas.
One such example is Instagram. Any updates on the app are conveyed directly by Adam Mosseri, The CEO of Instagram via a Instagram reel. The users here experience trust and authenticity as their information comes from a reliable source.
Related: Instagram Reels: What They Are And How You Can Optimize Them For Highest Engagement
2. Create Video Content
Video is a powerful marketing tool that can help you connect with your audience and tell your brand’s story. Now more businesses will be using video to reach their target market. From the next year, you can create videos for your website, social media, or even TV commercials. You can showcase office culture and business processes or solve customer problems.
Take Shopify, for example. The company markets itself by solving every problem the customer has through its long-form videos on YouTube and short-form videos on Instagram.
3. Leverage User-Generated Content
Brands have started creating content according to the needs and wants of the customer. UGC content is a great way to build trust and credibility with potential customers. Make sure to generate content that is by the buyer and for the buyer. You can also create video testimonials to give your customers a more personal look at your brand.
So, for next year build some new year marketing ideas for your business. You can invest in influencer marketing to create relatable content for your audience.
4. Collaborate With Other Brands
Partnering with another brand can help you reach a whole new audience. Find a complementary brand that you can collaborate with on a marketing campaign or social media content. This will help you tap into a new market and reach more potential customers. Customers generally respond positively when their favorite brands come together and create content for them.
For example, Starbucks and Spotify collaborated to create a ‘Music Ecosystem’ offering artists access to Starbucks consumers and giving Starbucks access to Spotify’s expansive audience.
Related: Top Ways To Build Brand Loyalty
5. Go Above And Beyond With Customer Service
In today’s world, it’s not enough to just meet customer expectations – you need to exceed them. This is what it means to go the extra mile. One way to do this is to offer additional services or products that your customers might be interested in. For example, if you sell products online, you could offer free shipping on orders over a certain amount. Or, if you have a physical store, you could offer a loyalty program where customers can earn points for every purchase they make.
You can also go the extra mile by simply being friendly and helpful. If a customer is having trouble finding something, take the time to help them. If they have a question, make sure you have the answer.
6. Offer Exclusive Access Or Discounts
Nothing entices customers more than a good deal. Offering exclusive deals and discounts is a great way to increase brand loyalty and boost sales. You can promote your deals and discounts on your website, social media, or in email marketing campaigns. To write compelling words for campaigns, social media posts, and blogs, you can make use of tools like Simplified and it’s features, such as the AI writer, which generates targeted words in a matter of minutes.
It’s the end of the year, you can build up some great hype about your new year offers and start prepping for the same. Customers are usually delighted to avail discounts in festive times.
Related: A Simplified Checklist To Marketing In The Post-Covid Era!
7. Sponsor A Major Event
Choose an event your audience might be interested in and sponsor it to increase your brand visibility and build customer loyalty. Investing in events with the same interests as your customers will make them feel more connected with your brand.
For example, Coca-Cola is a major sponsor of the NBA and the Olympics.
8. Build A Lifetime Community
Communities are the future for Brands. To retain customers’ trust and provide them with the best of services, brands often invest in community-building activities like attracting audiences with their relatable agenda and a need for a common platform to share values and interests.
Nike is a prime example. The brand promotes different communities on social media with dedicated Instagram pages and community spaces based on interests and locations so that people can connect with other like-minded people.
9. Invest In Organic Growth
Usually, brands run after paid advertising to grow their reach. This new year you can start utilizing organic ways to approach customers, like content marketing. Content marketing ideas includes blogs, newsletters, podcasts, and social media posts.
You can use Simplified to cover most of your organic needs. Like, Simplified’s AI content writer generates blogs that are targeted and specific to your text instructions.
10. Go Live On Social Media
Social media users love live content. Going live on social media is a great way to connect with your audience in real-time. You can use Instagram live to give your customers a behind-the-scenes look at your business, host a Q&A session, or announce a new product or service.
This new year tries to take out some time and engage with your customers in real-time on social media to build a human relationship with them and strengthen their trust in you.
Related: Powerful Tips & Tricks to Dominate Instagram Live
11. Try Out Guerilla Marketing
Guerrilla marketing is a type of marketing that uses unconventional methods to promote a product or service. Get creative with your marketing campaigns and try out guerrilla marketing to get attention for your business. You can use guerrilla marketing ideas or techniques like street art and chalk art to promote your business in a fun and unique way.
For example, Domino’s campaign of “Paving for Pizza”. The campaign focuses on filling potholes with a dominos logo on it so that the pizza can be delivered on time to the customer.
Conclusion
Marketing is the lifeline of a business, and constant adaptation in marketing strategies will help you stay relevant and trendy in the market. The year is coming to an end, and now is the right time to tweak your strategies and expand your network by targeting your customers with all that you have.
Content is at the heart of every activity performed on social media; thus, you need a tool like Simplified. It is an all-in-one platform that lets you design, create videos, write engaging content and schedule your post in minutes easily for FREE and have the smoothest ride to content creation & marketing. So, how about open with marketing ideas that are so unique that your audience can’t help but get themselves involved with your brand !
