Simplified’s analytics within the content calendar is the ultimate tool to help you better understand your social media progress and engagement.
1- Hover your mouse over the Content Calendar icon and then choose Analytics.
2- On the right hand side of this page you will see a drop down labeled “Metrics”. These are the different metrics that you can see and include in your report which include: how many posts you’ve had, how many engaged users, how many unique viewers have seen your posts, how users have engaged with your page posts, how many new fans also known as a user who likes your page, how many reactions you’ve had, your overall fans or users, how many link clicks which includes clicks on links within the ad that led to destinations or experiences, how many other link clicks which includes clicks on people’s names in comments, clicks on the like count or clicks on the time, how many photo views, and how many video views.
3- Toggle on the metrics you’d like included and then click apply.
4- Remember that these metrics are showing for the date range you select using the date range drop down.
5- Now in your report you will see data in trend format, chart format, maps, graphs and more.
6- With the graphs you can choose from the dropdown in the upper right hand corner which metric you want to display. If you hover your mouse over different parts of the graph you will be able to see details about your social performance. You can use these three dots to clone the chart and choose a new metric or delete the chart.
7- At the top of the page in the upper right hand corner you will have the option to download your report and share with your team and clients.
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