Are you ready to take your product descriptions to the next level? Look no further! In this ultimate guide, we will share everything you need to know to write engaging, persuasive, and high-converting product descriptions.
From general tips to utilizing the latest tools and techniques, we’ve covered it all in this blog.
Plus, as a bonus, we’re including a FREE tool that will help you write killer product descriptions.
So whether you’re an e-commerce business owner, a marketer, or a copywriter, this guide is a must-read for anyone looking to improve their product descriptions.
Why are product descriptions so important?
Imagine you’re at a party and you meet a new person. If they can’t tell you anything about themselves, it’s pretty hard to make a connection, right? The same goes for products.
If a product doesn’t have a great description, it’s hard to know if it’s the one for you.
Great product descriptions not only give you the details you need to make an informed decision, but they also make the shopping experience more fun. They can give you a better sense of the product and make it feel like you’re getting to know it before you even buy it. Plus, well-written descriptions can make even the most boring products sound exciting.
Bonus: The Top 7 Product Description Generator Tools To Help Boost Your Sales
5 Important Tips On Creating Good Product Descriptions
1. Identify your target audience
Defining your target audience is the first step in creating product descriptions. Create a buyer’s persona to understand your audience. This will help determine what product characteristics your consumers will find most useful, and you can focus on those in your description.
2. Decide on your writing structure
Deciding on the structure you’ll use in your product descriptions is critical. When a potential customer is reading your description, you want to ensure it’s easily digestible. For example, will you use bullet points to highlight key product features? Or will you use short paragraphs? Will you bold certain words or sections? All of these are extremely important when coming up with eye-catching product descriptions.
3. Focus on unique features
Potential consumers aren’t as concerned with certain details as you may be. They want to know what sets you apart from other brands and how your product will be most beneficial to them. After all, they’re likely browsing many similar products! So spare them the boring details and get right to the ones that appeal most to them!
4. Use a conversational tone
If your product description doesn’t seem like something you’d say naturally about the product, it’s likely your potential customer wouldn’t either. Using a natural tone, such as the one you would use in a real discussion, will help your audience better connect with your brand and product.
5. Make it visually appealing
Customers remember visuals because they have more impact. Display your product description in an infographic format that describes what it does. Videos are another excellent way to demonstrate how to use a product or to explain why it is superior to others.
Bonus: How To Write Effective Blog Descriptions That Will Boost Traffic
25 Product Description Examples to Inspire You!
1. Make it to-the-point
Identify your USP and showcase how the audience would benefit from them.
2. Emotional
Use storytelling in your description, as emotions inspire people.
3. Short and simple
Nike highlights the most important feature of the design without complicating it too much.
4. Scannable and Descriptive
Descriptions must be easy to skim and scan while conveying holistic information.
5. Creative and Quirky
Make it sound interesting and different compared to the usual descriptions.
6. Technical and To-the-Point
A well-informed description helps establish credibility for the product.
7. Tell what matters and leave the rest
The first impression should be easy to understand. The rest of the information can go in other sections.
8. Accolades + Testimonials
Descriptions contribute to a positive customer experience and to the credibility of your business.
9. Highlight the Important Features
10. Tell them what is better
When there are too many products in a similar category, highlight what makes them stand out first!
11. The First Point is Paramount
In this description, the first point summarizes why the product is a must-buy. Other points back it up!
12. Show features based on lifestyle
Fitbit is very specific about their target audience and the product description is customized for them.
13. Short makes sense
When talking about non-tech items, keep it as simple as possible.
14. Capture the details
This Sony product description is short but highlights what matters for the cameraman.
15. Give some hidden secrets
In toys and games, let them indulge in the imagination by giving away how to unlock levels.
16. Use keywords that sell!
In this description- “Warm, windproof, water-resistant” does the magic!
17. Show what makes it unique
Space the details like KitchenAid and write what makes sense to the buyer.
17. Highlight the deliverables
Compliment it with features.
18. Don’t miss out on the gift (If it’s there!)
19. Answer every question of the buyer
When making a bug investment, the buyer will have a lot of questions. Make sure your product description answers them all.
20. Make them bold
It’s okay to exaggerate a little bit with your most important features. They could make all the difference for the buyer!
21. Numbers are important
When selling sets, highlight the numbers and quantities.
22. Short, quick sentences
Easy to read is easy to buy!
23. Talk about the new features
24. Explain the process
If it’s blending or cooking, you must highlight the process.
25. Capture the experience
This product description easily makes you want to use it- “Find a buddy and lift with your knees”
How to write product descriptions with Simplified’s FREE AI Writing Tool (Example)
Simplified’s copywriting tool has over 80+ AI copywriting templates to help you write descriptions in minutes. All you have to do is feed in a brief description of your product, sit back, and relax.
Sign-up for Simplified
Find the ‘Product Description’ template and fill in the product information
Get product descriptions.
Example:
If you don’t like the results, you can regenerate as many times as needed!
Bonus: The 10 Best Amazon Product Description Generator Tools To Help Boost Your Sales
Sell and convert more customers with Simplified’s Product Description Writer
Great product descriptions are like the secret sauce that can get your customers to buy in! With the increasing competition in the e-commerce market, investing in a smart AI-driven product description generator is a must for any business. This is where Simplified comes in!
Simplified is an all-in-one content writing solution for individuals and businesses. You can create product descriptions from scratch in more than 30 languages and make them super engaging. All you have to do is enter the details of your product, and you can get multiple options. Feel free to edit them with the AI Writer and create your awesome product listing.
Whether you are writing product descriptions for products on your website, social media channels, or YouTube, Simplified’s AI product description writer helps you generate descriptions that sell your product.
