The Complete Guide To LinkedIn Ad Sizes & Specs

LinkedIn is a great platform for companies to generate more business and get noticed. The platform’s algorithm is designed to spread content fast, and LinkedIn ads offer an excellent way for brands to connect with business professionals. It’s no wonder that all the leading brands are capitalizing on this platform; it’s genuine, trusted, and network-oriented. LinkedIn Ads is a great place to start if you’re looking to increase your reach. However, you need to know the correct LinkedIn ad sizes and types to do this effectively. In this blog, we’ll cover all about LinkedIn carousel ad specs, video ad specs, dimensions and size. Let’s get started

All The LinkedIn Ad Dimensions

LinkedIn offers a variety of ads that allow your brand to engage your audience in different ways. Here is a look at each ad type and its specifications.

Sponsored Content

Sponsored content on LinkedIn allows you to share your message with members who are not just following your company. It appears on users’ feeds alongside other content that their connections have shared. This type of advertising is called “native advertising” because it looks like an average person’s post, with images, text, etc. The only difference is that it is labeled as sponsored content so that readers are not deceived.

The common LinkedIn ad sizes for sponsored single image and video ads are:

• Ad name (optional): 255 characters
• Headline: 70 characters
• Introductory text: 150 characters
• URL: http:// or https:// with max 2000 characters for destination link
• Call-to-action: Access to various CTAs

Single Images

The LinkedIn ad size & specs for single image ads are:

• Description: 70 characters
• File Type: jpg or png
• File Size: 5 MB
• Ratio:
  • 1.91:1 (horizontal, desktop/mobile) 
    • min. 640*360 px
    • max. 7680*4320 px
  • 1:1 (square, desktop/mobile)
    • min. 360*360 px
    • max. 1200*1200 px
  • 1:1.91 (vertical, mobile)
    • min. 360*640 px
    • max. 4320*7680 px

Video Ads

The LinkedIn video ad specs are:

• File Type: MP4
• Sound Format: AAC or MPEG4
• Frame rate: 30 frames per second
• Duration: 3 seconds – 30 minutes

LinkedIn video ad sizes:

• Ratio:
  • 4:5 (vertical)
    • min. 360*640 px
    • max. 2340*4320 px
  • 9:16 (vertical)
    • min. 360*640 px
    • max. 1080*1920 px
  • 16:9 (landscape)
    • min. 640*360 px
    • max. 1920*1080 px
  • 1:1 (square)
    • min. 360*360 px
    • max. 1920*1920 px
• File Size: 75 KB (min) – 200 MB (max)

Carousel Ads

LinkedIn carousel ad specs are:

• File Type: JPG or PNG
• Ratio: 1:1
• Ad name (optional): 255 characters
• Card headline: 45 characters
• Introductory text: 255 characters
• Number of carousel cards: 2-10
• Maximum File Size: 10 MB
• URL: http:// or https:// with max 2000 characters for destination link

Sponsored InMail

InMail allows marketing and sales professionals to access their target customers without having to source email lists.

LinkedIn ad specs for sponsored InMail are:

• Ad name (optional): 50 characters
• Custom Footer: 2500 characters
• Call-to-Action: 20 characters
• URL: http:// or https:// with max 1024 characters for destination link

Message

• Subject: 60 characters
• Text: 1500 characters

Banner (Optional)

• File Type: JPG or PNG
• Image Size: 300 x 250 pixels
• Image File Size: 2MB

Text Ads

LinkedIn’s text ads come with small images and allow advertisers to take advantage of LinkedIn’s targeting features.

LinkedIn ad specs for text ads are:

• Headline: 25 characters
• Description: 75 characters
• URL: http:// or https:// with max 2000 characters for destination link
• Call-to-action: Access to various CTAs

Logo

• File Type : JPG or PNG
• File Size: 2MB
• Image dimensions: 100×100 pixels

Follower Ads

These ads are designed to generate more followers by targeting member profile data and using their profile pictures alongside your brand’s logo.

LinkedIn ad specs for follower ads are:

• Headline: 50 characters
• Description: 70 characters
• Company Name: 25 characters 
• Various Headline, CTA, and Description options

Company Logo

• Size: 100x100px
• File Type: JPG or PNG
• File Size: 2MB

Spotlight Ads

Spotlight Ads are designed to send members directly to your website or landing page. They include member profile data, just like Follow Ads.

LinkedIn ad specs for spotlight ads are:

• Headline: 50 characters
• Description: 70 characters
• Company Name: 25 characters
• Call-to-Action: 18 characters
• URL: http:// or https:// with max 500 characters for destination link
• Call-to-action: Access to various CTAs

Company Logo

• Size: 100x100px
• File Type: JPG or PNG
• File Size: 2MB

Background Image (optional)

• File Type: JPG or PNG
• Dimensions: 300 x 250 pixels
• File Size: 2 MB