LinkedIn is a great platform for companies to generate more business and get noticed. The platform's algorithm is designed to spread content fast, and LinkedIn ads offer an excellent way for brands to connect with business professionals. It's no wonder that all the leading brands are capitalizing on this platform; it's genuine, trusted, and network-oriented. LinkedIn Ads is a great place to start if you're looking to increase your reach. However, you need to know the correct LinkedIn ad sizes and types to do this effectively. In this blog, we'll cover all about LinkedIn carousel ad specs, video ad specs, dimensions and size. Let's get started All The LinkedIn Ad Dimensions LinkedIn offers a variety of ads that allow your brand to engage your audience in different ways. Here is a look at each ad type and its specifications. Sponsored Content Sponsored content on LinkedIn allows you to share your message with members who are not just following your company. It appears on users' feeds alongside other content that their connections have shared. This type of advertising is called native advertising because it looks like an average person's post, with images, text, etc. The only difference is that it is labeled as sponsored content so that readers are not deceived. The common LinkedIn ad sizes for sponsored single image and video ads are: Ad name (optional): 255 characters Headline: 70 characters Introductory text: 150 characters URL: http:// or https:// with max 2000 characters for destination link Call-to-action: Access to various CTAs Single Images The LinkedIn ad size & specs for single image ads are: Description: 70 characters File Type: jpg or png File Size: 5 MB Ratio: 1.91:1 (horizontal, desktop/mobile) min. 640*360 px max. 7680*4320 px 1:1 (square, desktop/mobile) min. 360*360 px max. 1200*1200 px 1:1.91 (vertical, mobile) min. 360*640 px max. 4320*7680 px Video Ads The LinkedIn video ad specs are: File Type: MP4 Sound Format: AAC or MPEG4 Frame rate: 30 frames per second Duration: 3 seconds - 30 minutes LinkedIn video ad sizes: Ratio: 4:5 (vertical) min. 360*640 px max. 2340*4320 px 9:16 (vertical) min. 360*640 px max. 1080*1920 px 16:9 (landscape) min. 640*360 px max. 1920*1080 px 1:1 (square) min. 360*360 px max. 1920*1920 px File Size: 75 KB (min) - 200 MB (max) Carousel Ads LinkedIn carousel ad specs are: File Type: JPG or PNG Ratio: 1:1 Ad name (optional): 255 characters Card headline: 45 characters Introductory text: 255 characters Number of carousel cards: 2-10 Maximum File Size: 10 MB URL: http:// or https:// with max 2000 characters for destination link Sponsored InMail InMail allows marketing and sales professionals to access their target customers without having to source email lists. LinkedIn ad specs for sponsored InMail are: Ad name (optional): 50 characters Custom Footer: 2500 characters Call-to-Action: 20 characters URL: http:// or https:// with max 1024 characters for destination link Message Subject: 60 characters Text: 1500 characters Banner (Optional) File Type: JPG or PNG Image Size: 300 x 250 pixels Image File Size: 2MB Text Ads LinkedIn's text ads come with small images and allow advertisers to take advantage of LinkedIn's targeting features. LinkedIn ad specs for text ads are: Headline: 25 characters Description: 75 characters URL: http:// or https:// with max 2000 characters for destination link Call-to-action: Access to various CTAs Logo File Type : JPG or PNG File Size: 2MB Image dimensions: 100x100 pixels Related: Everything You Need to Know About LinkedIn Sizes for Images and Posts Follower Ads These ads are designed to generate more followers by targeting member profile data and using their profile pictures alongside your brand’s logo. LinkedIn ad specs for follower ads are: Headline: 50 characters Description: 70 characters Company Name: 25 characters Various Headline, CTA, and Description options Company Logo Size: 100x100px File Type: JPG or PNG File Size: 2MB Spotlight Ads Spotlight Ads are designed to send members directly to your website or landing page. They include member profile data, just like Follow Ads. LinkedIn ad specs for spotlight ads are: Headline: 50 characters Description: 70 characters Company Name: 25 characters Call-to-Action: 18 characters URL: http:// or https:// with max 500 characters for destination link Call-to-action: Access to various CTAs Company Logo Size: 100x100px File Type: JPG or PNG File Size: 2MB Background Image (optional) File Type: JPG or PNG Dimensions: 300 x 250 pixels File Size: 2 MB No matter what your favorite LinkedIn ad type is, make sure to follow the correct ad dimensions for effective results. Simplified is an excellent app to design as well as resize images for your LinkedIn ads. It's a one-click design tool that magically resizes photos to upgrade your brand’s marketing str. Plus, it's free forever! One Free app to design, collaborate, and scale your work - try Simplified today. Get Started For Free
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