By Ajay Yadav
It is estimated that more than 130 million people are clicking on a shopping post every month. And now, with billions of users on the app, the potential to sell from an Instagram shop is skyrocketing more than ever. Once you have the tools, your small business can earn and start earning revenue right from its Instagram feed!
So, where do you get started? More importantly, how do you market your products on Instagram without becoming too commercial? In this blog, we’ll take you through a Simplified process filled with simple strategies and inspiring examples to make your small business’s Instagram page shoppable and profitable! Let’s get started.
Step 1: Set Up Your Instagram Shop
1. Review the eligibility checklist.
Firstly, in order to run a successful Instagram shop, ensure that your profile meets the following required eligibility criteria:
- It must have Instagram for Business mode activated: Login → Settings → Switch To Business Profile.
- Must be located in one of the approved countries for the shopping feature.
- It must be selling physical goods.
- Adhere to the commerce policies.
- Link your account to a Facebook page.
2. Change your account to “Business” or “Creator”.
Next, to create an Instagram Shop, you must switch to a Business account. Once you have a Business account, you can present important business details like –
- your business’s opening hours
- location
- phone number
- website link
Related: How To Use A Business Account On Instagram: Benefits & Tips
3. Connect to your Facebook Page.
Linking to a Facebook Page is necessary. However, note that a Facebook Page Shop is not required. Here’s how to link your Instagram business account to a Facebook Page:
- Open your Business Instagram account. Click “Edit profile.” Choose “Page” under the “Public business information” option.
- Pick a Facebook Page from your Pages with which you want to link.
- Select “Create a new Facebook Page” if you don’t already have one.
Related: How To Get Verified On Instagram In 4 Easy Steps
4. Create your Instagram Shop with a Catalog.
90% of Instagram users follow at least one business. Additionally, 44% of people use Instagram weekly to shop using features like shopping tags and the Shop tag.
– Instagram For Business
Now that you’ve l