Social Media

Is LinkedIn Premium Worth it in 2024?

Are you considering upgrading to LinkedIn Premium but not sure if it’s worth the investment?

With the recent updates and changes to the platform, it’s a valid question to ask. LinkedIn has evolved over the years from a simple networking site to a powerful tool for professionals to showcase their skills, connect with like-minded individuals, and advance their careers.

However, with the introduction of new features and subscription tiers, it can be overwhelming to determine which plan is best suited for your needs.

In this blog post, we’ll take a closer look at the latest features and benefits of LinkedIn Premium, including enhanced search options, insights and analytics, and exclusive access to LinkedIn Learning and LinkedIn post scheduler , and help you determine whether it’s worth the cost for your career growth and networking goals.

Whether you’re a job seeker, entrepreneur, or seasoned professional, we’ll provide you with the information you need to make an informed decision about LinkedIn Premium. Let’s dive in!

LinkedIn Free vs Premium – Which One Should You Choose?

Before we dive into the question of whether the LinkedIn premium is worth it or not, let’s first take a look at why you might even consider getting it. To do that, we need to understand the differences between LinkedIn free and premium accounts.

Now, if you’re like most folks who use LinkedIn to network and build their personal brand, then the free version is usually enough. With LinkedIn’s free version, you can network with people, by sending connections request, traditional messages, or, following. And guess what, there are a million people using the free version.

However, if you’re looking to LinkedIn, for more perks and benefits, then subscribing to the premium account might be worth considering. Depending on the plan you choose, you can get some pretty cool stuff done with the tools provided in the application. Meanwhile, LinkedIn premiums offer four plans with loads of benefits when you subscribe to any of the plans.

Related: 10 Best LinkedIn Automation Tools to Leverage

What Are the Key Benefits of Upgrading to LinkedIn Premium?

Upgrading to LinkedIn Premium offers a variety of benefits that can enhance your overall LinkedIn experience. Let’s take a look at some of the key benefits:

#InMail Messages

This is one of the top-rated LinkedIn premium benefits. With this feature, you can send messages to people outside your network. With the InMails feature on LinkedIn premium, you can send personalized messages that help you connect with potential employers, collaborators, or clients without the need for an introduction, regardless of whether or not they are currently accepting connection requests.

Additionally, InMails can be beneficial when you want to get in touch with high-profile individuals or decision-makers in your industry, who may have strict connection policies or receive numerous connection requests daily.

LinkedIn Premium lets you browse profiles without the owner knowing you checked them out. And this is exactly why the private search is perfect for competitor research, client acquisition, or when you’re looking for the right job candidate without tipping your hand.

So, the next time you want to secretly, view the profile of your competitor without them knowing that you’re spying on them, you should consider subscribing to LinkedIn Premium.

#LinkedIn Learning opportunities

This LinkedIn premium benefit is worth it because, with it, you can learn new things and improve your skills. There are over 15,000 courses taught by professionals that entail a diverse range of topics. It’s a great way to keep up with the latest trends, remain relevant and also stay ahead of the game in your field.

No matter what job you have, LinkedIn Learning can help you grow professionally without breaking the bank. And if you’re thinking about changing careers, it’s a good place to explore your options and decide if upgrading to LinkedIn Premium is worth it for you.

#Premium Badge

Upgrading to a Premium account gives you a badge that highlights your professional status and can make you stand out to potential employers or collaborators. As a professional, this can be a unique selling point for you, as it will distinguish you from people using the free version.

#Enhanced Profile Views

With LinkedIn Premium, you get full access to the “Who’s Viewed Your Profile” feature, allowing you to see who’s been checking out your page. This feature will help you track your profile engagement, and also give you insights into accounts that should be paying attention to.

Besides, it can also be used as your business or professional networking strategy.

LinkedIn Premium: Which Plan is Right for You?

Here’s a highlight of the different LinkedIn premium plans, features, and prices.

1. LinkedIn Premium Business

The Premium Business plan is ideal for professionals, and businesses looking to use LinkedIn for marketing and lead generation purposes, providing them with the necessary tools to create a strong presence on the platform and connect with potential customers. It offers numerous valuable features, including:

  • Insight Tags: Provides data on who’s been looking at your company page.
  • Lead Gen Forms: Enables creation of forms to generate leads from interested LinkedIn users.
  • Company Page Analytics: Provides comprehensive insights into company page performance.
  • InMail messages: This enables sending messages to LinkedIn users.
  • Profile Views: Allows seeing who’s viewed your profile.

Pricing: LinkedIn Premium Business costs $59.99 per month, or $575.88 per year if you pay annually.

Related: The Best Times to Post on LinkedIn

2. LinkedIn Career Features

Are you a budding professional seeking employment opportunities or searching for ways to advance your career within an organization or business? If so, this plan is tailor-made for you. Enrolling in the platform. Additionally, according to a report, 72% of recruiters used LinkedIn to find candidates in 2022. This suggests that having a LinkedIn Premium account could be beneficial for job seekers.

Again, With a LinkedIn Premium career subscription, you can gain access to various features such as the ability to see who viewed your profile, send direct messages to people outside your network, and access a wider range of job listings.

Other features include:

  • optimized profile visibility.
  • Priority job access.
  • Direct recruiter contact.
  • Profile view insights.
  • Linkedln courses.
  • Private profile feature.

Pricing: $29.99 per month.

3. Recruiter Lite

LinkedIn Recruiter Lite is a tool that helps small and medium-sized businesses (SMBs) find talented candidates for job positions. It has features like a search function to find potential candidates, a system to manage candidates, messaging tools to connect with candidates, and analytics to measure recruiting performance. Also, recruiters and hiring managers can find talent on LinkedIn premium. However, HR software tailored to your needs works the best for hiring purposes.

Features include:

  • Talent search function to find potential candidates
  • Candidate management system to keep track of communication and notes
  • InMail messaging to connect with candidates directly
  • Customizable templates to save time in messaging
  • Analytics and reporting to measure recruiting performance

Pricing: This subscription on LinkedIn premium costs $180 per month or $1.480 per year if you pay annually.

4. Linkedln Sales Navigator

If you’re part of a sales team, you’ll want to check out LinkedIn’s Sales Navigator Core plan. It comes with some great features that can help you with your sales efforts, like Insight Tags that give you data on who’s looking at your company page. You’ll also get Lead Gen Forms that let you collect leads from interested LinkedIn users and Company Page Analytics for detailed performance insights.

Pricing: LinkedIn sales navigator is priced at $99.99 per month.

How to Optimize your LinkedIn workflow using Simplified?

So, now that you’ve seen how a LinkedIn premium subscription can boost your career, it’s important to keep in mind that you’ll need a powerful tool to help you manage your LinkedIn activity more efficiently.

With the right tools, you’ll be able to optimize your workflow and make your experience on the platform seamless. Simplified is the best tool you can integrate with your LinkedIn premium for a great workflow.

With Simplified, use the copy AI feature to create engaging cover photos and posts. The AI writer can also take the keywords and services you offer to write concise, catchy, and honest copy about your products and brand. You can also use the Simplified AI copywriting tool to craft InMails and connection-message to your clients or recruiter.

Simplified social media planner is another incredible feature that enables you to schedule your LinkedIn posts all at once. Finally, when a client or recruiter lands on your LinkedIn profile, the first thing they see is your cover photo. Simplified offers a variety of professional templates for both personal and company LinkedIn cover photos.

With access to millions of stock images and numerous fonts, you can easily customize your cover photo in a matter of seconds. Try Simplified for free today!

Optimize Your LinkedIn Premium Workflow With Simplified!

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Vipin Kanwal
Design, Write, Edit videos, and Publish Content. Built For Teams.

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